Beautiful said Xu Yijong: do vertical category killer with fast fashion defeat Big Mac

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From it maniac to fashion guru

2005, Xu Yijong just came back from the United States, complacent, great "today's world who" boldness. In his own words, it was "white-rich-American", graduating from Peking University and Stanford, and the youngest Band8 engineer at IBM. His life was plain sailing and he had little experience of setbacks. Young Xu Yijong in the inevitable, chose the entrepreneurial, and created the catch shrimp. Catch shrimp is an RSS reader, after tossing for four years, catch shrimp sold to the watercress.

The failure to catch shrimp has taught Xu Yijong that it is better to spend a year choosing a direction, then to do 5 years, 10, instead of rushing to a direction, two years to change. During that time, Xu Yijong really realized what is called a desperate.

In 2009, Xu Yijong chose the career direction of female fashion. In Beijing Blue Harbor and a sister brain storm, Xu Yijong Flash, put forward to do fashion shopping website idea, then have the beauty of now said.

After being blocked by Taobao, he gave the employee a dead order, demanding to make a trading system in the shortest possible time. Happily, just 14 days later, the beautiful said the independent trading system on the line. This marks the beautiful said completed from the shopping guide platform, to the female fast fashion vertical electric trader transformation. This is a critical step in the epic sense of beauty.

When it comes to the experience and lessons of the successful transformation of beauty, Xu Yijong mentions the following points.

To foolish.

Xu Yijong said in an interview, the most important thing is that you have to build your entrepreneurial direction in a foolish trend, entrepreneurial brilliance can not be built on the smart. Not that you have an idea that looks smart, you can start working on it.

According to Xu Yijong, do not use their brains to know, five years, ten years later, girls wear clothes will be more and more pay attention to popular money, the future will be a 300 billion yuan market. You will know that Chinese people will eat more and more healthily, and the way of travel will be more and more progressive. This is the electricity merchant Red Sea in foolish, the entrepreneur must take the homeopathy and for, grasps this general direction, because they tend to be more vitality than the short-lived business opportunities.

Adapt to the needs of users to make professional

Xu Yijong that in this era, to adapt to the needs of users, users to upgrade the consumer to make professional. You must understand the products you sell.

The future is no longer the age of 8 million of uncles selling naked. As long as the goods listed, users can easily buy to sell. 2010 to 2020, is the era of rapid upgrade of Chinese consumption, users pursue more professional products and services. You do food, you must understand food. You sell clothes, you must understand the popular, understand fashion. Users pursue more professionalism, which means more category killers will be born in the vertical field, in a thin and long field, develop in depth, playing through the entire value chain. What users need is good things, the Chinese are getting richer, they are hungry for good things, to cater to their needs to make professional success.

Xu Yijong here refers to the concept of a beautiful, fast fashion. What is fast fashion, according to Xu Yijong, is that every day there are new styles, and affordable, for ordinary young girls to provide fashion, it is particularly different from the traditional luxury and high on the catwalk show.

And beauty said to do, is to do the female fashion vertical category killer, with "fast fashion" power to defeat the power of the Big Mac in the field.

It's faster to do things.

The World martial arts, only fast not broken. Xu Yijong In the interview, said beauty to do is "female fast fashion vertical electric quotient", so do things faster, to give full play to the advantages of engineers, fast treatment do not stop. Especially "fast fashion" female vertical category killer, "Slow" is a very dangerous thing.

Follow your heart.

Xu Yijong that the most important thing in the process of entrepreneurship is "follow your Herat". Many entrepreneurs are entrepreneurial for others, or they choose to start a business to prove themselves to others. As the Xu Yijong returned from the United States.

"When you're starting a business, make sure you really like it," he said. I asked myself that if I had been in the unknown for the rest of my life since the start of 2009, I had done what I liked, could I accept? The answer I gave myself was acceptable. I believe many entrepreneurs do not necessarily think so, they venture to pursue wealth, in order to pursue the applause of others, the pursuit of other people's recognition. This thing is not necessarily healthy, it will make your mind become very volatile. Xu Yijong said with a faint smile on his face. It is a mature and tranquil smile that has been precipitated by years.

The pig and the girl I choose the girl

Xu Yijong talked about something that was a sad thing. In the initial failure of entrepreneurship, he slowly groping, observing the direction of the market, gradually have a sense of dispel.

"At the beginning of 2009, I had some random ideas, and I almost went to pig-raising with ding lei." Xu Yijong talked about the laughter here.

"Of course, pig-raising is a great thing and a very interesting thing, I like it very much." But in later thinking, I did not like Ding lei to do such a very impulsive thing. Or, between a girl and a pig, I chose a girl. Xu Yijong said with wit and humour. "They are a beautiful group, they should have beautiful rights, and my mission is to help them become more beautiful." ”