Beautiful said Xu Yijong Readme: Entrepreneurs should be "alongside the wealthy"

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"Billion Power network News" May 12, in the 2014 ninth session of the Chinese Internet entrepreneurs, beautiful said founder Xu Yijong share its entrepreneurial process in the flow of mining experience, he blushes, entrepreneurs in the early days must be "alongside the rich", find a way to seek resources, to enlarge the flow.

Xu Yijong focus on sharing the beautiful said in the site drainage aspects of "carrying Tencent thigh" some experience, billion power network will be organized as follows:

Beauty says founder Xu Yijong

From stingy to uninhibited

Beautiful said set up just over four years ago, in 2011, we began to work with Tencent wide point of cooperation, the main form of cooperation is to put ads. At that time we have a round of financing just finished, the company is relatively small, there is no money, with a wide range of cooperation can not afford money. In other words, if the initial venture to spend money, certainly is not reliable, so I think they also need to pick a bit more people.

2012 is the time when we hit more and more aggressive, when our peak of one months will probably invest 20 million yuan. But let me explain, our strategy at different stages is adjusted, 2012, we have made some opportunities, need to do this competition, because the more backward, everyone is coming up, you get the user's traffic will be more and more expensive, so see this situation I will smash.

Of course, in this stage, the money is still very careful, we call this thing precise guidance, not pay attention to universal coverage. Like a box of matches, the process of the match, in the process must be a bit of wood, because I do not know whether to light, I use the smallest resources to do a single attempt. Each test we spend the money to be thousands of units, very small, the point is that I am looking for bright spots and laws.

But when I found a bright spot, I quickly entered the second stage, throwing all my money in, so that it formed a very high barrier, the people behind it is difficult to copy. So, if the first stage of spending money, you will surely die. But if you do not continue after the first step, others continue.

Find the bright spot and hit it.

Regardless of PC end or mobile phone, I will adhere to the original play: first very frugal, find the bright spot, make it meticulous, and then quickly enlarge.

For example, when the first to do a wide range of time, we see in the QQ space above, most people and people talk, the content is a bit missing, so on this, we feel as if we can add some content to come in, so we did some interesting tests, such as personality test.

Beautiful say playing QQ space of a "small trick" is psychological test

We did a bad job with that test. I'll tell you the result when you're done with the test and share it back. In this process, it will cause the spread of the virus, will go down one by one, everyone is very curious about the end of the test results, I see he measured, I also want to test. We are at the highest peak, a week is six to seven, most users like this because they can pass the time.

In addition, really want to optimize the ads out, should be to pull the details, the picture used incorrectly, click Rate will drop one-tenth. For example, for the same type of clothing ads, we obviously found that pure brand ads click One-third lower than the product category. 2nd, also in the beautiful goods inside, the hit rate will be more than your other click through rate of 10 times times. Now all the girls in this room wear clothes, put it in the same place exposure, some places are 10 times times higher than others, so this detail when it is really used to know.

It's time for the phone to grab the edge.

Another touch is moving. I think today's mobile phone can change things more than just information. From the 2003 to the 2013 ten years, a large number of applications to provide users with the value of basically in the information level. For example, a map, it can tell you just the surrounding information.

But with the development of the mobile Internet over the past three or four years, we have been able to provide users with more than just information and deals. For example, search to the vicinity if it is selling duck neck, the phone has an account called haha mirror, you can directly on the phone above the order, and then move to pay, and then send you over. On the other hand, the phone also gives the store owner a tool to open the shop, and it has a trading system.

In my judgment, from last year, this year to next year is basically a good time. That is, take advantage of this opportunity, we have sufficient amount of access to users, users will accept that you will have a strong opportunity to come out.