Beautiful say marry Penguin

Some time ago, the white Jay, the founder of the "stroll" of the guang.com, A on Weibo , revealed that Tencent might buy beauty. But in a few minutes, he deleted the microblog, and then reissued a micro-blog: "Tencent received beautiful said this thing I do not come from the official, details I do not know." Only know pony has agreed, there is no sign also don't know. "People are immediately throwing their own views, and to verify the correctness of this speculation." Beauty says the official denies it.

Whether it's true or not, we can make bold guesses.

Speculation handsome boy Tencent will succeed in marrying beautiful beauty said. Why does Tencent want to marry a beautiful saying instead of a mushroom street or a stroll?

First from the handsome man Tencent analysis.

What is Tencent's strategy? What kind of sister does he need?

1. From the recent public speech of Ma, Tencent's next layout is the mobile Internet that addresses the needs of users to communicate, socialize, share, read, entertain, consume, and so on, which is important for Solomo and cloud services.

2. In the field of game Tencent has been very successful, in the domestic market has occupied 60% of the share, plus Sohu swim, netease and other games keep tight chase, the growth of space has become very small. But in the field of electrical business, Tencent has been as small, from the previous Pat, to the recent beginning of the QQ food, he has been trying to expand the field of electrical business, in order to find a new profit point;

3. From July 8 36 Krypton Open on the open platform Chen said that female users, wireless applications and vertical areas are three blue sea, so the next step Tencent will certainly be from female users to find a breakthrough (with: http://www.36kr.com/p/132953.html);

4. Tencent from last year to invest in good buy, such as Ke Lan diamond, to the first half of this year, and split up the electrical business as an independent division, and complete the acquisition of the easy news.

From the above, Tencent has no shortage of electric platform, there is no lack of open platform, flow is not missing, a group of buyers like Taobao loyal user base, especially female users (because girls in the field of consumption is still the main position, the second female users this piece of blue sea has not been fully excavated); But it takes time and energy to cultivate the loyalty of the users, and the PAT has not been able to complete the training of user loyalty. So it is necessary to acquire a user-stickiness and to import the user group seamlessly into the new platform.

Second, look at the beauty of the big Beautiful said.

Beauty says what advantage is enough to hook up to Tencent this handsome man?

1. Beauty says more focused and professional. Beauty says only focus on women's fashion community, the main solution for girls dress up beauty skin care and other such needs.

2. Beauty says there are a large number of highly active users. Beauty said the number of registered users more than 15 million, daily page visits more than 164 million. At the end of last year, Xu Yijong said, "After two years of development has become the country's largest female fashion community, PV more than 30 million per day, each month for Taobao to bring the turnover of 700 million yuan." ”

3. Beauty said to be a traffic and electric business platform entrance; Beauty is like a browser's navigation site, can bring traffic to the site, at the same time become the entrance to the site, but also beautiful said like a pipe, it will flow and users to the specific place; the direction of the pipe points to where it will lead, as long as the place does not have to be bad before, Lead to that is not important for users;

To sum up beautiful said that can provide Tencent stable flow, a sticky service and user base. These are exactly what Tencent needs at this stage.

Tencent has demand, beautiful said to meet the needs. So that means the deal is final? Tencent at this stage from the strategic need for beauty said, this is to see Beauty said there is no better choice.

From the beautiful said to marry Tencent may be the best choice, why?

1. Beautiful said the lifeblood of the site is Taobao platform, although Xouis has said that Taobao do not have to do the community of the company's beauty said that the impact of the site, from Taobao to see the current stage will not put the advantage of the resources in this piece, and Taobao's strategic focus is not here, no one can do everything; If that day Taobao want to vigorously develop their own community, as long as the platform access to do the restrictions, beautiful said not to fear.

2. Beautiful said mainly in the fashion Tatsu People's excavation, operation, maintenance, trying to become a fashion brand promotion platform. This can gradually away from the threat of Taobao, this is a good way, but can not go down is still in the exploration period;

3. Beautiful said in the publicity and display to catch up with micro Bo and Pinterest tide period, such as the tide to underestimate, whether it can recreate the brilliant?

These uncertainties are enough to keep a start-up company in a crisis at a time of uneasy times. But if it is a marriage with Tencent, it may be a bit more secure. Tencent has a huge user platform to slow the growth of users, but also in the fashion brand promotion platform on the road repeatedly tested, but no longer worry about the subject of Taobao. Actually such a look le.

Beautiful said you or from the penguin throw the Magic Eye, marry him! Just don't forget to ask for more dowry.