"Beautiful war" is approaching, vertical electric business development or there is hope

After 3 C, the book, cosmetics are becoming the new focus of the electric business War: It is reported that, at the end of June, Le Bee network announced on August 1 to hold 5 anniversary of the celebration; at the beginning of July, Poly-Mei excellent products revealed August 1 will be opened 3.5 weeks, the U.S. makeup electric business Two giants choose the same day "birthday", showing the new round of "beautiful war" is approaching.

Vigorous market demand has promoted the rapid development of cosmetics vertical electric dealers. Only in the case of Lok Bee Network, from 2008 ~2011 years, the Lok Bee net sales rate of 300% annual growth, as of 2011, sales reached 1 billion yuan. 2012, sales doubled, reaching 1.89 billion yuan.

Because of its own brand static Jia Jplus and the creation of the Lok Bee Network is undoubtedly the biggest beneficiary of this development trend. It is understood that Le Bee net 2012 own brand sales reached 600 million yuan, the total sales of 30%~35%. At present, Le Bee network implementation is "up to the economy + brand Agent + own brand" Trinity of the operating mode, the use of the rich network of entertainment circles, the celebrity influence into the proceeds, through the excavation of the star's "brand Attitude" and matching with the spirit of the community to match the consumer, so as to carry out product development or endorsement.

To a certain extent, although the Lok Bee network can now be called cosmetic vertical electric dealer, but perhaps in the future, it will be out of the "cosmetics Electric Dealer" category. and Lok Bee Network for the vertical electric business model of exploration, may let other vertical electric business through a "life and death robbery."