Beauty at the golden point of site construction and optimization is easier to succeed

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The application of Gold Division ratio is ubiquitous, regardless of architecture, art or natural Vientiane. Score (√5-1)/2 is such a group of mathematical proportional relations, with a considerable degree of art and harmony of high unity. The beauty of the Golden Section also applies to website construction and Web site production, and now many companies have put forward the concept of marketing-oriented website construction, the purpose of which is to maximize the marketing function of website construction. Marketing web site Construction, in the page design layout, key words to determine the choice, as well as content and link building, the latter part of the internet marketing, such as the golden point of the figure can be found everywhere.

Design layout: The Golden division between Vision and optimization

In the design and optimization, should be highly unified, in a balanced user experience proficient design based on the perfect website optimization. But the reality is not the case, because many companies in the site at the beginning of the lack of planning, resulting in a serious gap between design and optimization. Many design and production of exquisite website, because of the large use of flash and JS technology, resulting in the performance is not ideal. And the rankings are very much in front of some sites, but rely on a lot of keyword piling up weight, the design of the lack of user-friendly user experience passable. Professional website Construction company pilotage Technology combined with many years of practical experience that the site should first be user-oriented, search engines, design to win more to take into account the search engine optimization, and the two are just 2:3, close to the golden point of separation.

Ii. key Words: The Golden division between the core and the long tail

Website optimization want to succeed, flexible use of long tail words is indispensable, and some optimization is quite successful site, long tail words even reach thousands. The core words and extension words, long tail words is the relationship between the original, the author in the article "Step on the success of the tail: Web optimization should be easy and difficult" has a special discussion. The purpose of determining the long tail is for the flow, but also for progressive enhancement of the site weight. Website optimization needs to be easy and difficult, between the long tail word and the core word, there is also the proportion of gold division. Generally speaking, the core word as long as 40% or so, the extension of the word 60% effect is the best, the long tail of course, the more the better, the more the more.

Third, rich content: the original and reprint between the Golden Division

Content for the core of the king should be refers to the quality of content, content and quality of the original and reproduced, of course, high quality of the highly original content, will undoubtedly be more effective to enhance the site optimization effect. Unless you are a professional comprehensive information type website, have a professional editing team, or similar A5 such Webmaster platform class site, webmaster happy to contribute to share experience, or hundreds of of a day of original is almost impossible. Reprint has undoubtedly become the site to optimize the success of the secret, but reproduced not equal to false original, reproduced should be faithful to the original, should not be too much editing changes. General corporate Web site, as long as the maintenance of four to five daily content updates, the original account for about 40% of the proportion can be.

Link Building: The Golden division between quality and quantity

Want to steadily claim the site, quality links are essential. On the one hand, the high weight of the link can quickly enhance the weight of the site, the industry is not a word, 100 PR1 site than a PR6 site? But quality links are very difficult to obtain, especially PR6 above the site, even if you can get not necessarily with their own site type. The main purpose of the mass link is of course to enhance the weight, but more role is to stabilize the weight, consolidate the weight of the site. Therefore, the search optimization of the site link construction quality and quantity of peers are very important, quality accounted for 60%, the number accounted for 40%.

V. Search Marketing: The golden section between traffic and conversion

If you expect every traffic to visit the site, you can successfully convert to sales is unlikely, but there must be some relationship between traffic and sales. Chinese people have a habit, and has become a proverb, called "around not suffer." In other words, for the search engine optimization of the reasonable site, the amount of consultation should be the number of visits 1/3, the single rate should be the consultation amount of 1/3. A successful website should be able to raise the ratio to 40%, or close to 0.618, the golden divide. If the flow and conversion between less than 30%, the design of the site must have a problem.

Do not know is not heavenly creations, nature too much of the United States was born in the Golden Division. Not only for the search marketing Web site design, simple layout of the page design, in the layout of the structure and even color matching, such as a successful site to coincide with the Golden Division. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that the traditional sense of the 28 law some sword walk slant, too extreme. True success should be pragmatic, and in 0.618 of the golden ratio, just coincide with the golden mean of normal thinking and sophisticated human.