"Beauty Women change Guanyin" to webmaster Network marketing inspiration: Green leaf barrier Kaiki through the secluded place

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discuz! Fan Network April 17 (text/webmaster Ahan) A See April 15 published a title "You small stationmaster this side to see the county Station four recruit year 1.5 million" article, there are many stationmaster see Add me QQ and micro letter have expressed curiosity and ask this place station. It seems that the webmaster for the site's eager mood is self-evident, but see to remind the Webmaster, envy others as their own starting from today, seriously do stand steadfast man diligent work.

"You small stationmaster here to see the county local station four recruit year 1.5 million" in the data is true, of course, how the station was so successful, in the article has been discussed, we can compare and combine local practice to carry out related work. Yesterday AH see share "Mobile Terminal era artifact site app help small webmaster traffic," Today still give you talk about Internet marketing strategy. First look at an allusion:

During the Qing Dynasty, the Dantu of Jiangsu province often held temple fairs. Every temple, the Qianhuhouyong, a stream of vessels on the river also increased a lot. One day, a beautiful woman sailed to catch the temple. When the ship landed, she naturally attracted countless people's eyes.

The beautiful woman was very reserved, paid the ship's capital, hurried ashore, carelessly, one foot into the silt. Beautiful woman immediately very embarrassed, a face of shyness, looked up, found nearby a nunnery, so in the eyes of the urgent line into the temple, disappeared from the people's view.

The crowd is still staring at the direction of the nunnery, Yu Wei, it seems that the beauty of women have not seen enough. Then the captain shouted loudly, "Oh, no, this woman gave boat 100, but it is the capital of the underworld." The crowd looked, sure enough, and surprised, and hurried to the nunnery and the woman theory. Watch the lively, the against, also lest backward.

Behold, in the nunnery, searched all the places, but how can not find the woman just now. All feel very strange, was about to cross-examine the nun, the captain of the captain suddenly see the audio and video of a foot dyed full of silt, all frightened: "No wonder just this woman all over." ”

"The beautiful woman on the boat must be the Goddess of mercy!" The wild Surprise, the kowtow, the beauty of the woman paid to burn in the furnace. All the others chanted the Buddha and prayed for mercy. The matter spread, spread wildfire. So, originally in the deserted nunnery restored, incense curl, giving a lot, the donor flow.

This allusion is a classic case of PR communication. Or that this is a perfect PR case. Because whether it is the dissemination of content, or transmission channels, it is consistent with an event-type PR communication case, but there was no such concept. PR communication, in fact, is the process of information exchange. Away from the spread, the public can not understand the subject, the subject does not know the public. Therefore, the main body and the public communication, to a large extent, the need to rely on information dissemination, and this process is public relations.

Generally, the information dissemination of general PR is done through the mass media. But really good PR, it is through the mass of social communication to complete, because the effect of "fast, ruthless, accurate." Therefore, this is also the reason why I think the nunnery is the best way for us women to change the goddess of mercy, because he relies on social communication and has a good effect.

See the above classic cases and analysis, how do you feel? According to Common sense, the United States and young women such practices are guilty of taboo. It is also because of the novelty of such a strange to get the attention of society. That is to say, the spread of socialization and marketing is the real marketing, website marketing is the same, not all day blindfolded to do the station, but also to let more people know that the webmaster's hard work to publicize out, the most important thing is to plan some events and activities.

When planning an event, be sure to remember a principle: "Green leaf barrier method, Kaiki". How do you say that? You should know that an idiom "blinders" does not see Tarzan, also do not long-awaited start. Planning events should have continuity and linear rules, that is, by a event implicated B, C, D ... and other events, but a event should cover up a part of the temptation of information, arouse the curiosity of netizens, let netizens have a desire to explore, and then through linear exploration to find more effective information B, C, D ..., such layers of progressive, so that the marketing has longitudinal depth.

The importance of marketing is self-evident, as the ultimate goal of the website is also marketing. Of course, the content of the king is not wrong, but the ultimate goal is to flow to pull the profit of the wagon. Whether it's content marketing, channel marketing or event marketing, the goal is to make money without exception.

Despite the internet age, the media is spreading faster than in the past, but most PR people want to do is viral social transmission. Although the website belongs to the fictitious world, but its marketing socialization is vital, the real gold silver is the real goods, is needs to exchange through the event entity.

A see I believe that you see my article today should have some harvest, but really can make such a "beautiful woman to change Guanyin" like the incident came not easy. No matter what, even do not have the earth-shattering event marketing, but also from all aspects of the way to plan events for marketing, such as pulling a restaurant to sponsor a large party event is also good, I believe that the general membership of the free lunch is still willing to accept.

This article by discuz! enthusiasts (Sina Weibo: Http://weibo.com/discuzaihaozhe) network founder Ahan (micro-faith public Number: Tj-xwsszyz) original, copyright, the offender must investigate. Reprint please indicate the original URL and the author. Original address: http://www.aidiscuz.net/portal.php?mod=view&aid=68.