Beaver Home Hand over the transcript, the founder of how to view the industry competition?

Donews March 12 (reporter Zhang) on the first anniversary of the establishment, the Beaver home handed over his report card: daily orders more than 5000 single, nail Division 2000 people.

Beaver Family founder Meng said that the beaver home to the United States as a starting point, based on the U.S. industry, the future with "women" and "beauty" related to the industry will be involved. At present, in the Beaver Home platform launched a nail, the United States and hand-skin makeup styling and hand care thought service, soon after the company will be on line on-site beauty, party planning and other business.

During the Spring Festival, the Beaver family announced the completion of nearly 50 million U.S. dollars in C round financing, after the completion of the transaction, the company valued nearly 300 million U.S. dollars. In this round of financing, Meng with 7.5 million dollars. After the completion of financing, the proportion of investors will be more than 50%, investors have more than 50% shares, Meng, although the loss of "absolute holding" status, but still have control. For the purpose of Meng, the company said it was not worried about dilution, but to assign shares to the team later.

Where are the beaver's service boundaries?

In Meng's plan, the Beaver family will be a platform to carry 1 million of craftsmen in the future. The definition of a craftsman is very broad, and as a platform for craftsmen, where is the boundary of the Beaver House? How will the company transform its services and expand its category?

Meng said that the Beaver home platform for "craftsmen" of the measure is:

First, must be the first craftsman, "cleaning aunt I do not do, not crafts, also can not form a personal brand." Our boundary is at least a craftsman, his works can be so different, can form a personal brand, this is what we are willing to do. "Second, with women and beauty," Meng laughs, "I will not do the business of serving men, and the business of serving women is particularly inspiring."

In the breadth and depth of the service, Meng said, the width of the beaver family will gradually expand the category, the end of the month will be the introduction of beauty services, and then hairdressing, party planners, and other services such as film division. At the end of 2015, all the categories associated with the United States will appear at the Beavers ' home; In depth, the beavers will try to get to the bottom of every industry, and the O2O model is very important for the test of offline ability, so for the Beaver family, it is now 30% Energy online, 70% online.

For the owner of the category, the Beaver family More "eccentric" which one of the problems, Meng said, although the Beaver Home is a nail to cut, but for the Beaver home, all the services on the platform is equally important.

How to treat industry competition?

The United States O2O market with its huge market space to attract the attention of many U.S. industry O2O players, such as 58 home and so also began to cut into the industry. In this case, the differentiation of the same industry competition has become the most critical factor in winning.

Take 58 Home As an example, the company's CEO Xiaohua said, compared with the Beaver home, 58 home to the main push is a sample, rather than the nail division. In the 58 home of the nail, the user saw the work of the nail. Xiaohua that personalization is still a small demand, which means that the quality of service is difficult to guarantee, and 58 home to meet the needs of the popular.

In general, the Beaver home more emphasis on the nail division of the brand, and 58 home of the nail category has weakened the service's own brand, more emphasis on the product itself.

For 58 home practice, Meng not agree. In his opinion, some competitors in the market are still biased in their understanding of the industry.

Meng says all competitors have misunderstood the industry. The conditions and patterns of each industry are different. Cleaning aunt's logic does not apply to the nail industry. Nail in the contrast to the craftsman, it should be free pricing, all plagiarism do not understand this truth.

Meng further explained that by dropping a taxi for example, a taxi service with sudden and random, users will not choose the driver. But the United States is different, users need to choose a hairdresser, nail artist, select the appropriate. So some industries and services should be the same price, but some industries need to be priced by the craftsmen themselves.

Meng also revealed that in 2014, the Beaver family burned more than 10 million yuan a month. In 2015 years, the company still does not have the profit need, will continue to burn the money to carry on the market expansion, each month probably will burn out 15 million yuan. In the wake of Meng, the beaver's current task is to increase the scale rapidly. Finish）