Beckham: In network marketing who is blocking the user to pay?

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Beckham recently and many friends in the circle when chatting, will find a common problem: the site PR up, the profit model from think also think well, but the end is to find the end user fees difficult. This is why now advertising stations, advertising Alliance Big Line of Reason, because the end users do not receive money, stationmaster can only be forced to start desperately rectification amount, and then crazy hanging ads, to the enterprise charge. Then in the network marketing, why is it so difficult to find the user fees? or through the form of the site how can it be so difficult for people to pay? Beckham in their own company's website operation, also deeply realized this point, then all the reasons for it?

1. Domestic users ' online payment habits need to be nurtured. At present everyone is talking about online marketing, but look at those who really profit through the end user's website, basic E-commerce type, such as online shopping malls, shops and so on, the typical is Jingdong and Taobao. Most of the rest of the site is profitable, through advertising. and E-commerce Web site, its essence is still in kind, buy is the entity products, the only difference is the product from the physical store shop to the Internet. This is very consistent with the consumption habits of Chinese netizens, and the idea of "a penny and a penny" has also been truly reproduced in the online shopping. But network marketing is characterized by its product diversification, not limited to physical products, more in services, information services, functional product services, these non-entity products, for the end user is unfamiliar, they subconsciously will consider whether the money is worth investing in, because the purchase is not a physical product, But some virtual things that can't be seen, they need more time to consider and observe. In particular, online fraud has made it more cautious about investing in the web.

2. The Internet is highly replicable and replaceable. For example, we are familiar with the four major portals, all the features you have I have, I have you do not lack. The only difference is that you're a user with a high viscosity and my user's viscosity is high. This is the internet a double-edged sword, it can let a nameless station slowly cottage success (such as the recent hot domestic buy net, typical of the United States Groupon Cottage), can also make a large web site slowly lonely (for example, the recently famous SNS website 360 rounds declared bankruptcy). This needs to do the station people spend the mind, how can make their own competitive barriers, make irreplaceable, make not beyond the sex. Frankly, it's difficult, but to do online marketing, you have to work on this, otherwise it will be difficult to pick up.

Network Marketing, is everyone concerned about the topic, but also very thoughtful and creative topic. Its bottleneck lies in China's national conditions, and the characteristics of the Internet. In this two-point article, many of them as the end of the consumer, if they are willing to spend the site, that basically even half the success.

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