Beckham: New model for small and medium-sized enterprises to achieve cost-free network marketing

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Recently an old friend and I chat, said that their domain name is now more and more uncomfortable, and their own brand does not lap, and its own brand of good domain name after the inquiry is either sky-high, or the number plus letter domain name. This can not help but lead to a different point of view, small and medium-sized enterprises of this "general domain name + small Web site" of the inherent pattern of how long, small enterprises want to promote business, the first random whole domain name, buy a space, a set of procedures, it opened. If there is no network marketing professionals operating, such sites are really not too big business value: lack of interaction, lack of brand, low security, search engines often do not face.

Have seen a core idea in ye, is "horizontal marketing", when one thing, vertical depth has been difficult to dig deep, horizontal advantage will be highlighted, as the "general domain name + small Web site" Inherent mode has become inherent in this model can not be vertical, The marketing ideas of small and medium-sized enterprises should be developed horizontally. This is also Beckham today's theme: to find a small and medium-sized enterprises to achieve the cost-free network marketing model.

This new model is also a long time to observe the study of Beckham and to confirm the feasibility, that is: "Microblogging + blog + micro-group." This model from a horizontal perspective, will be able to drive SMEs through the cost-free way to open a new world of network marketing-

1. This model has strong interactivity. Compared with the user interaction of the SME website, "microblogging + blog + micro-group" each product's ultimate goal is to exchange communication and life, its interactivity is unmatched. About the power of micro-bo, information, fission way, from the current domestic micro-Bo's popularity can be seen, do not need to explain the small Bedouin; about how much help the blog for the enterprise, you can look at Beckham before the post: "Beckham: Blog marketing to let Enterprises fly higher"; On the micro-group, probably most people do not understand, Popular talk is based on the microblogging user groups under the group function, suitable for small and medium-sized enterprises to do targeted precision marketing, the current micro-group is not too hot, early intervention will ancestors one step.

2. The cost of this mode is very low. Just need an ID, you can start to operate, do not need any expense, with the observation of this service-type platform for a long time will not be like the end user charges, their profit point should be in the enterprise. But the "Domain name + small site" model is not yet seen real money in the first cast out, and is a year of investment. In contrast, the cost performance can be seen.

3. This model is a diverse mix of marketing. How can small and medium-sized enterprises apply this combination to their power? This depends on the size of the enterprise and the energy invested. Can be "micro-BO + micro-group" to carry out multiple employee ID marketing, focus on this mode, the current Zhang small box to do very well. Can "microblogging + blog" of the full marketing, such as micro-blog often can see "China flag digital Zhang, the Chinese flag Digital Doe, China flag digital Harry", people have begun to act. If you have enough people and energy, you can get a full set of three arrows.

Enterprises must broaden their horizons, do not stick to the rut, try to develop a new way of thinking, will be vista! For more flexible applications of this pattern, welcome and Beckham to explore

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