Beep beeps, anonymous social chaos war clouds

Introduction: On July 3, the former "China Facebook" All Company formally launched BiBi, an anonymous social product on the IOS platform.

iDoNews says only Product No. 167 July 8 (WeChat iLoveDonews)

In order to learn Facebook, the school network into everyone. In order to transition, everyone began to buy glutinous rice, everyone's station, everyone gaming platform, 56 net, crowdfunding Fundrise, professional social latitude and longitude, beauty anchor group song ... ... From page tour to video, buy from the group to the electricity supplier, It can be said that the Internet scraping what the wind, what people do. Now anonymous social confrontation Zhengsheng, so everyone has done anonymous social "beep."

From the product form point of view, the beep design does not jump out of the category Secret application framework, but the name is very interesting, beep the first interface "YOU CAN YOU BIBI" from a very popular web term "YOU CAN YOU UP , NO CAN NO BB ", because it meets the style characteristics of contemporary young people, so to a certain extent, can attract many young people to use beeps.

The biggest difference with other anonymous social software is the beep support for voice publishing anonymous content, in order to make the user's voice is not recognized, "Beep" provides four kinds of voice changes mode: BiBi star, 哞 哞, Transformers, meow star, Users can express different content by different sounds. Although beep is known as the first anonymous social software that supports voice, but from the current anonymous social market, the prospect of beeping is not optimistic.

Anonymous social software blooming

On January 30 this year, Secret was launched at the Apple Store, and in the days that followed, Secret took the No. 2 spot on social networking apps. And in March, with the first Chinese imitator, Secret, developed by the find-no-team, Secret started becoming popular in the country in just a few weeks, and the "secret" boom made domestic developers see Anonymous social business opportunities, which gave birth to a number of domestic anonymous social software was born.

According to incomplete statistics, the number of anonymous social APP currently on the market has exceeded 20. Since May this year, at least 8 anonymous social products launched. In addition to acquiescing to Secret ("Secret") ("Secret", "Private Circle", "Hehe", "Quiet", "Toast" and "Crow" , "Whisper", "microfilm", etc., specializing in strangers anonymous social (Whisper category, do not import address book).

Although competitors are beginning to seek vertical differentiation in the context of the emergence of similar products in order to achieve differentiated survival, they still can not avoid mutual plagiarism among their peers. Features such as plagiarism in particular, such as no secret of a similar "reading after burning" private message function, secret chat also have this feature; Chinese version of Secret release content can switch the background style, beep also have the same function.

Once other anonymous social software also added voice content publishing, beep proud of the advantages will cease to exist.

Internet giant busy "account pit"

The current anonymous social market can be described as crowded, some Internet giants have also participated in the competition, many of them Tencent, Ali, 360 and so on.

In May this year, Tencent participated in foreign markets Whisper's new round of financing, the official tentacles to anonymous social areas, and there is news that Tencent intends to invest 15 million U.S. dollars. In China, the head of an anonymous social product also disclosed to iDoNews reporters that they did not take long after their products were received by the investment arm of Tencent. However, they eventually declined because they wanted to seek independent development. Just a few days ago Tencent's latest version of QQ space mobile also launched a "small secret" feature, located in QQ friends anonymous social.

The Alibaba's social products, also introduced an anonymous called "strawberry" get together, the current "strawberry" inside the user more active, more interaction. According to an insider close to Qihoo 360, 360 has invested in a Secret social application called "Silent," and has also made a Whisper-like application called "Micro-Density."

Unlike startups that devote their time and resources solely to anonymous socializing, these internet giants try to be somewhat "pit-filled" and in the short term it is not possible to escalate anonymous social into corporate strategy, only as an internal project. Try the effect in a small area. For example, Tencent's little secret just appeared in the QQ space mobile version of playing inside, and did not use QQ, QQ space and other resource advantages for a wide range of promotion.

If Internet giants make use of their massive traffic advantages, the anonymous social market will face a reshuffle and many anonymous social applications will become precarious. Even with more than 50 million active user traffic beeps, Internet giants to form an effective counter.

Although beep biggest feature is the voice of the published content in the short term can bring a lot of new users, but product features can easily be copied beyond. Without accurate product positioning, it is always difficult to form differentiated competition, and eventually it will gradually disappear in the people's field of vision.

(Author Wang Tsai, starting to iDoNews column, please indicate the source and source.)