Beer and fried chicken, new Media Marketing Package

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"From the stars of You" temporary end, but as the painted skin of the general, into tens of millions of beer + fried chicken left the major supermarkets, canteens, professors are numerous merchants borrowed to marketing. The star inherits the Chinese Korean drama market's leader, in has had the cock silk the world The thought to advocate, the innumerable people to its learn from. In marketing, the star is a typical new media "marketing package."

"You from the Stars" (hereinafter referred to as stars) this season and "Country Love Waltz" has been completed. "Country Love Waltz" like the end of the great master, before leaving to the audience to introduce their own brothers "veterans" to take over. And the stars like the skin of the general, into tens of millions of beer + fried chicken left to the major supermarkets, canteens, professors are countless merchants borrowed to marketing.

The star inherits the Chinese Korean drama market's leader, in has had the cock silk the world The thought to advocate, the innumerable people to its learn from. In marketing, the star is a typical new media "marketing package."

A, Life gate: Old (June) + tender (Kim Soo)

The second-yin collocation, the emphasis is on age. As early as 2001, aggressively's "My Savage Girlfriend", is a lot of people contact the Korean film and television entrance, June is the key node nature of the Korean actress, the 80 's influence can be said to be irreplaceable, a group of male viewers do not watch Korean dramas can know June, close to: Never see F1 people also know that Schumacher, People who never cared about golf also knew Woods. With a 88-born "Korean version of the flower of the United States", an old plus a tender, the audience structure has not been a problem.

A new play, like the IPO, is the life of a simple narrative that quickly leads to a preliminary mental conception that leads to further behavior. Because time is the most critical node. The best way is to find the elements that already exist in people's minds. Because people are always used to measuring the unknown by the things they know. This is a simple truth, but it is easy to run too far in the business world where innovation is the aim. So innovation is easier than creation. Tesla, for example, "backdoor innovation", is more likely to fall into the ground than icar.

b, Internal force: interests (ideal + reality)

A Batman-like man, tall, handsome, rich, gentle, culture, life experience, but also has super ability. When the heroine needs help, she will stand up and rescue. He has the power to shock the world, but only for a woman. This is more than all of Europe's top designers have resigned, only for a woman to design clothes, shoes, handbags, jewelry and so on, but also close to the top of women's desires, the dream to make the ultimate, as a real person interpretation of the two-dimensional general. At the same time he is not the same as the "vampire" in the United States, regular change of occupation, like ordinary people living. It is more practical to have the characteristics of ordinary people.

The only value of the product is to solve the problem, whether it is to eat the physiological problems of warm, or eat well dressed psychological problems. The sensory experience of film and television is an impossible life with a scene that looks close to life. Products are also the same to dig, manufacture and meet the psychological expectations of users, and to achieve the ultimate.

"The Art of War," said: "such as round stone in the Thousand Maninsan Mountain, potential also", this "potential" in marketing can be twofold meaning, one is unresolved, a big stone in the mountains rolling, the people will fear (Qi) Fear (Dai), who also do not know where to fall, once the rolling down not move, the potential is gone, For example, Tesla's Chinese price has always been a suspense, after the announcement is below the forecast and higher than expected, although the potential is gone, but Lee is still there. Second, a big round stone, a little bit of effort to send the slope will roll themselves.

C, the moves: Beer + fried chicken, 404

"Typical character, typical personality". Light character or not enough, literary works, film and television drama, the soul of the characters and product brands, should be known as semiotics to engrave the imprint of memory. The imprinting method from Confucius that will have, for example, Confucian classics everywhere has "gentleman" this appellation to shape personality. The same applies to film and television dramas. such as: Zorro Z Word, Magic 4 4 words, love to eat called the flood seven public, always said "Master was the Devil took" the Sand monk, and even gray wolf each end of the sentence: "I will come back!" In the Stars thousand Ode Ishan Snow to think of beer + fried chicken, this is a dominant symbol. There is also an invisible, professor's age of 404 years, just as error 4,041 is not visible.

It's easy to build a system of your own symbols, but it's hard to be a person's brand. From the symbol to the brand, in addition to the element "a" said "old" (Error 404), there are "imitation" (beer fried chicken). "Old sex" like Tesla, which controls the giant touch screen, has a giant screen cell phone, a giant screen TV, and remembering a giant-screen car is obviously not very difficult. "Imitation" that children every day and small partner break up can imitate Gray Wolf said "I will come back", see the stars to eat a beer fried chicken also spend a few money. The product "brand" has the environment which can imitate in the life, The imitation cost is very low, naturally will be more easy to penetrate the life, enhances the memory. This is the big boulder that will "walk the way".

Ding, Occupy: "Call beast"

A, B, C is the "product" level of Kung Fu, in the marketing communication level, semiotics can also be landed. adhere to the old + new psychological reflection logic. The star "called The Beast" is a network noun used to ridicule, the stars are June are professional professors, the logical occupation of the word "beast".

September 1936, China's first ordinary winery Changyu submitted a trademark registration application, the following June review, after more than half a century, is not conclusive. The trademark is "solution". Know red wine are aware of Cabernet pronunciation close to French cabernet, this is the important common varieties of wine brewing. Changyu's case, today's trademark law is not likely to appear again this loophole, but at a point in time, it is possible to occupy a keyword that has "old knowledge" but does not have a definite directivity.

E, the next set: Tu Min-jun Save Me

Stars use the medium is the old routine, every day on Weibo brush topic, the most classic topic is: "Tu Min-jun Save Me", these 5 words such as brand advertising language (slogan) generally refined, or even replace the stars as a play name. "Tu Min-jun Save Me" in micro-blog flooding, do not understand people will confused, understand people will trigger nerves. Just as bones shout for help to attract the Tang priest and eight precepts of attention.

Whether it is advertising or PR, marketing can also, first of all to attract attention, followed by curiosity, exploration, action. That is, "the road if the three borders" to see in the eyes, in mind, buy back home. But as far as possible to avoid the title of the party's suspicion, but also to fit the content of the strategy to conceal the brand name of the fortitude.

Self, Poison: first-line star Weibo

It is not enough to shout on Weibo alone, but the stars have also applied the "testimony" style of the old-fashioned marketing approach.

Zhao Wei, Gao Yuan, such as Star Force is very star. We've been selling cosmetics to celebrities on Weibo. Dental experts recommend toothpaste also disagree, but the Star Pro-Certificate + experts recommended (stars are the main face of film experts strike) Two logic one superposition: Star Force is not related to their own film and television works, the impact on fans is too big. When everyone else says good things, don't you think your brain is sick? At least after the investigation of evidence to have a say, a survey on the fall.

In fact, the reason is simple: the recommendation of film fans "subscription" cost is very low, or even to zero. TV play marketing than products to be simple, the former is a unit of time for the node, the latter is based on category requirements. Therefore, the star's "marketing package" who can replicate, but will not taste, it is necessary to see the kitchen (Ying) (Xiao) (chuang) Fu (yi).