I think someone will see this topic at first glance and will certainly think the author is crazy. But also crazy enough, presumably to have gone to the point of madness. BAT, will only make medium and small start-up companies, and even China Unicom, China Mobile, China Telecom tremors, what is the community 3.0 and also allow BAT shiver?
Saying, BAT I think we will not know. That is the Internet, the three giant mobile Internet: Baidu, Alibaba, Tencent. They control the e-commerce area, search area, instant messaging and social areas. It can be said that in many cases of BAT, it has become a giant that small and medium entrepreneurs have to avoid. "Either you submit, or you fall."
So what is Community 3.0 in the end? I think I have to give Community 3.0 a definition first. Community 3.0 is defined as a public mobile phone that is aggregated with specific attributes, purposes and crowds, and then can conduct multiplayer interaction, multiplayer participation, group performance and mass connection (people-person, people-object) application.
Some people may say: mobile Internet, has been occupied by the mountains (in this case is BAT!), Where there is nothing for the entrepreneur's chance? Even the Department of Thunder are frankly said: If you want to be successful, you can not rely on Tencent mistakes! So, M chat temporarily lost. So community 3.0 still have a chance?
However, I would like to ask all of you onlookers: Where is the greatest opportunity in the mobile Internet?
Needless to say: mobile Internet, the biggest opportunity is to localize the Internet, also known as the Internet of life. O2O, living electricity is one of the most important applications. So: the localization of the Internet, o2o field has been occupied by the BAT it? A recognized fact is: unlimited localization of the Internet business opportunities, whether it is BAT's Baidu, Ali or Tencent, are not fully grasp the occupation This one of the most important market!
Although we know: Baidu has hundreds of millions of users to activate Baidu map. Ali through the acquisition, but also layout a lot of life service areas (such as Dingding). Tencent is through WeChat, trying to pay through the micro-payment refers to life e-commerce market. However, everything is just the beginning, do not buy it, not BAT have the final say. Everything in the user, everything belongs to the future level of product control!
As we all know: WeChat at the end even at the end even an instant messaging. Even if the upgrade from 10M to 20M, upgrade to 50M (through the upgrade package, does not squeeze the entrepreneur's market space smaller), can not deny that in mobile Internet smart terminals, instant messaging is an outdated goods, not The so-called strong demand. Facts have proved that: Outdated goods WeChat white people in the general public there, and did not get very prominent results, mobile QQ is still charged with the task of receiving value-added services! There are words: China's Internet market, not the rich second generation, Is not the white-collar workers, gold collar, but rather only a month to work in the 2-3 family, they are the main force of consumption!
Accusing the WeChat star product, then this article is very likely to be entertaining articles. There is a saying: Longsheng Long, Fengsheng Feng ... out of date is outdated!
So why community 3.0 to shoulder the responsibility of saving mobile Internet innovation?
We know that everyone is home! Community 3.0, can solve home problems.
Your city, I would like to have an APP to solve the relationship with my community (such as community, school, company, home). At present, this one market is blank. Why are we going to pay attention to the NetEase news, without regard to what happened around it? In addition to the surrounding things, not the size of the friends, colleagues, neighbors! What makes the world indifferent, Is the distance between people, holding a cell phone.
Mobile phone, is the product from the user recently. Cell phones, should be the new limbs of people, or even be called the eyes of a spiritual area. Through it, you can focus on the surrounding life, the neighborhood's common but not familiar with the acquaintance, buy the door-to-door service you need. Mobile phones, should be able to meet your more needs of the localization of life services; cell phones, should be able to reawaken the real Internet; cell phone, the core is the connection with the real world, so that the illusion exists in the illusion, so that the real world is also near Immediate
Community 3.0: Melting the real world on the mobile terminal, allowing yourself to connect the reality of friends, family, classmates, colleagues. Our friends are one circle and one community. My relationship with my family members was originally a community. Students, school alumni, why not a community? Colleagues, living together under a building, even if we do not know, we also have a natural close contact. One day, through the community, you will find that the other half of your community is in Community 3.0!
Community 3.0: Let the virtual virtual after all, the reality is still a reality. The true natural connection between people, doomed to mobile-side community 3.0, is the most suitable for the integration of so-called local life services. Social, community, e-commerce, or information, reading, entertainment, all things in the mobile phone, this is the real mobile Internet innovation life!
Community 3.0, bound to make BAT tremble!
First, through the local life portal APP, eroded mobile Internet fruit.
With the local community has been closely linked to the community, people feel more sense of belonging. Also can solve most of the needs of social interaction, information access, access to life services. Shielding a lot of external interference, making the portal of local life, has a virtual social network, virtual map, virtual e-commerce unparalleled advantage.
Local service, after all, depends on the accumulation of many years of brand advantage. Accumulated for many years, local portals, with the advantages of the brand, has the authenticity of close contact with the edge. Control in the business, activities held, the transfer of information, has a natural advantage.
With the development of mobile Internet, the development of local portal exclusive APP. Will be a very significant market. User acceptance, market capacity can not be underestimated.
Second, the community 3.0 Facing schools, corporate buildings, residential (community), high viscosity, strong service
This type of app has a natural little community fit. Can be closely linked with their own life information, social networking, life services (such as district blackouts, school leave notification, takeout, appliance repair). Small community market space is huge. There is a large variety of services required and a high level of integration with local services. BAT is difficult to set foot in a long time field.
Third, in combination with local media, it will form a monopoly of regional media information and break the monopoly of Internet information
There is a saying in China: a strong dragon does not snake! How many cities does China have? How many towns? How many villages? How much community media APP? If the media also participate in the community 3.0 foot, providing a wide range of services. So, BAT how to fight the snake?
Fourth, the community 3.0 to natural user advantages in the mobile Internet showdown BAT
The face of community 3.0 users, BAT who can still what? IM is not difficult. There is a way to do the map (not a lot of open map it). A mall? A user, local life service, life electricity supplier are good to say!
Which day: Guangzhou first electrical store built, may not be the country United States, nor is Alibaba, but not Tencent. Probably .... Local APP Operator (Community 3.0).
Fifth, the community 3.0, changing the user's Internet behavior
Why the Internet is a web page? Why Internet must hang QQ? Why do you have to buy things through Taobao, Jingdong Mall?
Community 3.0, to solve the user habits and the path of using the product. All in all, with habits. The way people look at the Internet will also change.
Summary: Community 3.0, to solve the group of services. BAT provides a single individual service-based.
Community 3.0, destined to become BAT shivering in an area! It is also likely to let the monopoly stop the field!
Let's try it out to see if the snakes win or BAT win hard. I firmly believe that one point of view: Do not fall into the sea of people, or even monopolies, will face a great crisis.