Before the network promotion plan preparation work has those

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The scope of network promotion is very wide, whether it is blog promotion, website promotion, or social media promotion and so on. If there is no adequate preparation, can not be targeted, the results will inevitably be less. Sharpening the knife is not a mistake. Preparation is not sufficient, the results are not necessarily satisfactory. In order to allow a lot more beginners less detours, combined with my operation in the project before some of the test, this article briefly explained in the network marketing before the promotion of those work is not to prepare.

Preparation before promotion is roughly divided into two aspects.

(i) Preparation of background analysis

At the time of receiving a project. Specific analysis can be made from the following four aspects:

1. Industry environment Analysis

To analyze the actual share of the industry, the share of the network environment. The industry's analysis data can be roughly analyzed through some of the country's published industry data or white paper statistical data. The main purpose of this step is to do a good job of budgeting and project evaluation in the whole marketing plan. If you don't have a sober cognitive environment, the budget you make and the results you expect will be different.

2. Customer positioning analysis

The potential customers in the industry must be positioned to make an analysis of the trend of the network trend to buy the situation of the people. The industry's characteristics of the crowd to fully tap, most of your products and information, only you care, the customer does not care. But the network is not only a direct attraction to the needs of users, but also the responsibility to guide the additional demand. The positioning of the customer must be prepared, if the sale of furniture industry, this part of the demand for the majority of users are enterprises, and you interface is the role of the Director of the Office of the customer. It is possible for you to fully tap into the characteristics of this group of people, so as to lead or attract their own loyal users, into the transformation of consumers, and even cultivate their own fans and the industry's opinion leaders are likely. The correctness of the strategy, the benefits are incalculable.

3. Competitor Analysis

The enemy, win. To the competitor's strategy, the implementation method, the merit and the shortcoming must do the thorough investigation and the research, good we absorb, does the bad or has the big problem place, we must guard oneself. The importance of this is not so much explained. If the peer site does a good job, you can analyze the reasons for his good, whether it is a strong external chain, or a high level of soft marketing, or have a unique resource channels. These are the direct analysis we can use.

4. Analysis of their own conditions.

Be fully cognizant of yourself. To analyze their strengths, weaknesses. Clearly know their own product price advantage, or channel advantage, or quality advantages, even service advantages. Those are their own shortcomings. To cover up a disadvantage. Focus on the advantages. If there is no advantage, you can start with the concept of speculation. There is no way. But you must have enough knowledge of yourself.

(ii) Preparation of resource analysis

Through the first step of the preparatory work. After the format of the document, the basic can clearly know their own planning and budget, and even network marketing work may be put into the amount of income is roughly a psychological bottom line. Next is the specific promotion before the resource preparation work. This part can be prepared in three ways.

1. Thesaurus Encyclopedia

This is the most important part of the overall resource preparation. All customers, whether they are search engines, forum posts, or see ourselves through a variety of community-type information, can be attributed to the use of words related to the title and text guide. This part can be prepared from three aspects, one is the product Word library, but the long tail Word library, the third is the user trend Thesaurus. There are many problems in this, the product's thesaurus is relatively simple. Basic and long tail together. To investigate, to distinguish the focus of words, especially the death of those are commercial value words, those are academic research words. User Trend Thesaurus, which needs to figure out user psychology and purchase needs, which is part of my personal feeling especially important, should be the commercial price and conversion rate is very high. Through the three aspects of the summary, and then analysis of secondary heat and cold set up into a table. The strategy for hot words and cold words is not covered in this article and will be discussed professionally later.

2. Preparation of content Resources

Prompt and powerful headlines or dazzling special effects attract users. But there is no quality content. Waiting: The user is forced to go to the peer. Why? Because your content is not good. The preparation of the content can be done by:

A. Factory-hand information

B. Second-hand materials for product extracts

C. Multiple sets of product template Exchange

D. According to the template one product more sets of original.

E. Multiple forms. Txt.word.pdf.rm.flash

Content. This doesn't have to be explained. It needs to be noted that the problem should be analyzed in many ways to create high-quality content and attract users.

3. Selection of High-quality resource platform.

This part is particularly important. There are good headlines, nice content. Does not mean that you must sell the product. The bouquet is still afraid of the deep alley. The choice of high-quality resource platform is our punctuality. There are many customers, there is our channel platform. The quality of the information and customer attention to the content, into these large flow of places. We are successful. For the site, that the plate flow is large, the quality of the content planning, the forum and a variety of BTB also. This part of the difficulty is to distinguish between good resources and poor resources, which requires personal experience and statistical summary of data. In principle: Different forms, different content of the information, according to different emphases, through a variety of high-quality platform to spread out. This is the ultimate goal of our marketing.

Through the above finishing. I think most people understand that a station, or a project, is about to start. Need those preparations. I hope to play the role of a good, more experts to participate in the discussion, to make better suggestions. At the same time hope to know more friends, but also hope that friends can be more to my blog to see. At present, I am mainly responsible for the operation of the company. Hope to know more friends together to explore the network marketing, network optimization topics. Above out in the Li Yunwei Marketing Blog Http://www.pailie365.com Please respect the original, reproduced please remain intact, indicate the source. Thank you.