Before we talk about how to play in the future, we must first unify our opinions.

Before we talk about how to play in the future, we should first unify our opinions: do you have any future? Will not be like stealing vegetables, stealing stolen will not be, like the internet chat room, chatting with the No, will not be like group buying, Regiment of Regiment will become chicken?

First, foresee the public, the future must be a correct understanding of the public

The key is not to run away, whether it is to prevent the death of the swarm or to prevent the loss of value from being replaced.

Run deviation, often we do not understand the core attributes of the public, do not know what to do or to no avail.

I might as well give an example to examine, suppose that we now 100 supposedly people, all need to fly from Beijing to Shenzhen this evening, about the group to buy air tickets, there are the following four kinds of situations:

First of all, we go to the Ctrip to buy 21:35 of the same flight ticket, is not the public?

The second, because we want to buy so many tickets, we select a representative, to talk to the airline company fares, or even to talk about a group buying products, is not the public?

Third, there are travel agencies to the plane ticket package down, we all AA Travel agency charter fee, this plane only pull us, is not the public?

In the fourth case, all the tickets are now empty tonight, and we have to go to Shenzhen tonight. We're going to talk to Shenzhen for a special flight for us, we have eaten after dinner 2:00, only for us so many people flying, whether you can add people or stopover by our decision, the relevant rights and interests of the airline and the airlines agreed to clear, the cost of the plane by us all together, is not the public?

In these four cases, people raised their hands to think that they were all raised, and others did not raise their hands, which was a opinions of opinions.

In my opinion, only the fourth kind of situation can be regarded as a public chip. Why is the front of the three species is not a public chip? Not also online to buy together, is not a AA system, not also a group merger? Because only the fourth scenario meets the two core attributes of the following chips.

Two core attributes of public financing

The first core attribute: Public participation, direct contribution

The public should be able to participate. The public does not mean that every Internet user, but to the public to solicit participants, can ask the participants to set standards, but is not sure who will participate, who will participate in how much, there will be a process of recognition. This is why many of the offline partnerships are not public, because their participants are specific or already fixed, and there is no process of publicly recruiting participants.

Public participation should be direct, Peer to Peer, without the intermediary, middleman, agent. Each participant should be the choice to participate directly in the public-funded projects. Every three-party resale of product sales behavior should not be a public chip. This is the third of the above reasons why it is not the reason for the public, because the intermediary through the travel agency, all the rights and interests we are to the intermediary agent. Similarly those wholesale, resale, Jingdong Mall of E-commerce can not be regarded as a public chip, not peer-to-peer point to point.

The contributions of the participants may be capital contribution or not, but the contribution of non contribution must be able to convert into the capital value, or to save the project direct cost. The public can be fund-raising, raising intelligence, financing sources.

The direct participation of the public and Peer-to-peer attributes, so that people's understanding of the public to put on a democracy, grass-roots, equality and transparency of the halo, so many people especially hot in the public, the imagination talked about the public. Also because of the public participation, direct decision-making, it needs a project to show, set up the system and mechanism of aggregation, called the public-raised platform, the concept of the rise of the public, is from kickstarter.com, angellist.com such a platform launched and started.

Second attribute: Raised to raise all

The project should be a result of the success of the public to be born, the value generated by the project and the ownership of all the contributions to the public.

If a thing, already exist, not because of the raising, not to participate in the formation of its production process, but only to sell products to the public, simply can not be counted. The first and second situations mentioned above are due to this discrepancy and cannot be called a public chip.

For example, there is a creative project, to raise support to the public, the form of pre-sale or micro-shares, only the success of the community, combined with the contribution of everyone, to have the opportunity to become a reality of creativity, this is the public chip. A start-up stage of the company, facing new development goals, the need for capital investment, to take out a part of the company shares out of the public to recruit participants, this is also a public chip.

Because of the raising, to raise all is to distinguish many false masses of the still Fang Paojian Touchstone! For example, the sale of goods on the Internet, just a commodity sales behavior, is not "because of the raised and born", can not be said to be a public chip. Some dozen people under the banner of advertising, promotion, marketing, hack, all do not sell property rights of the pure decomposition of the behavior of sales, is not a public chip, at most just a copy of group buying, through the topic and dissemination of public influence, engaged in marketing promotion.

It is precisely because of this understanding that I have openly said that all of the shares unrelated to the bullying are. We do cloud-raising is only concerned about equity.

Third, the future of public-chip play trend

Grasp the top two core attributes, you can analyze and imagine the future of the game.

1. Comprehensive public-funded platform pattern to be determined

The public is not a complex system in terms of Internet applications. Any one Internet application, will eventually be the winner take a single big, believe that the platform after many rounds of fighting and competition, it will be the rest of the king situation. The current incumbent, whether it is angel sinks, the public network, everyone cast, or will be on the line of the cloud, who will eventually win, there is no obvious signs. The core attributes of the public are not yet unified understanding of the core of the competition is also unknown, so now to foresee who will become king is too early, to be the pattern of the evolution of the industry.

The industry competition in the business, perhaps not only in the current professional application platform between these, really called the big platform, or mastered the user entrance bat (Baidu, Ali, Tencent), as long as where there is a chance, they generally will not be absent. It can be foreseen that in the future they will also be important members of the public, even jump out to dominate alone.

2, vertical public to raise shine

For the public, it does not mean that everyone is involved. The financing, wisdom and resources of the public will only be mastered in some people's hands, if not because of scarcity, why should we raise it? In particular, some special funds, special knowledge and wisdom, unique resources and contributions, will be to specific groups, circles to raise. Future applications will be diverse, all of them, cultural creativity, film and television, music, crafts, novels, anime, games, hardware, services, real estate, islands, rights, teams, organizations, can go to the public, and all walks of life have their own doorway, have their own thinking angle and business logic, have their own communication context and evaluation criteria , all vertical all want to study in the industry's unique business logic and business processes, otherwise, just an application classification, it will be a comprehensive platform for the next wine and snacks.

Like classified information Web sites, if you just release some basic generic information items, 58 of the same city this comprehensive portal is all-inclusive, but with unique business logic and business processes in some vertical areas, such as recruitment, real estate, financial management, will produce a vertical business portal, 58 want to eat can not do.

3, micro-combination mechanism is more powerful

The charm of the public, a big commitment is to be able to organize the public to participate in the mechanism and system (note, not to refer to the public to do marketing), a sum of 1 million yuan to finance a professional investors to deal with, which is not required to organize the capacity of the collection. A sum of investment of 1 million yuan, 100 people jointly to deal with, we need a strong set of organizational mechanisms and systems to ensure equality of rights and supervision and implementation, and the Division of functions. A sum of 1 million yuan, so that thousands of people to participate in the millions, five cents eight dollars can participate in the words, more detailed participation in the particles, the test is the organization mechanism and system.

As a form of equity financing, the biggest advantage lies in separating the professional value judgment and post management work from the financial investment work so as to realize the cooperation and collection management. The future of the public, have the opportunity to solve five cents eight dollars of participation and equity determination, it means a more detailed division of labor, with a higher level of convergence and more collaboration, the future will be richer in form, current public offerings (based on the Internet), the upcoming cloud-computing cloud storage cloud services and cloud resources, the future of micro-financing (a smaller share, More micro-financing, more extensive participation, will be the lead.

4, the public chip towards the service

Compared with peer-to-peer network loans, net loans from investors to put out, to the money back, a business to calculate the end. So far, as if every platform is helping to raise the money, the work is over. Start-up projects to raise capital, in fact, is only the first step, how to help finance the growth of entrepreneurial projects, improve the success rate of entrepreneurship, improve the opportunity and ratio of investors ' income, is the most need to face. The process of public financing, starting from fund-raising, to the end of the exit. Because of this, I think equity is essentially entrepreneurial services. If the platform is just a platform to help entrepreneurs and investors docking, it will certainly be a break. Cloud-chip is just want to use the Entrepreneurial Liang for many years in the industry, entrepreneurial guidance and angel investment advantages, for the public to provide entrepreneurial services, to the Internet information to beat the combination of business services, to help the development of public projects.