Beginner Learning Optimization Series SIX: keyword optimization

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In front of the five lesson, are talking about how to step one step learning site optimization, although a bit wordy, but every day a lot of new people to the author of the message that such a tutorial is really very real. Here the author is also very happy to help new people quickly master the basic knowledge of Web site optimization, the first five are "Domain name choice", "Space Choice", "Program Selection", "website basic settings", "Promotion method Choice". So today go on to lecture sixth: keyword optimization. This is the site optimization is very important, after all, often said that the site ranking is the keyword ranking. So, can give keyword optimization is the site from search to get more traffic of the decisive factor. So today I detailed talk about how to learn keyword optimization.

First, the choice of key words

In learning keyword optimization process, first of all need to choose the right keyword, this is the key. After all, want to quickly see their own optimization results need to choose the right scope of their own and related to the site's keywords. and general Webmaster Choice keyword method is mainly through Baidu Index, Google index and webmaster query tools, through the query we can get more rough keywords, of course, this time the keyword can not be directly added to the site as a site keyword, after all, to choose a suitable keyword needs to do a number of operations, and the choice of keywords is only keyword optimization in the first step, the key words of the other factors are not determined, so it can not be used as a site keyword, then in the selection process, the webmaster can play their own imagination, through a customized keyword to expand to the relevant keywords, Then use the tool to query the flow of the first step of the keyword selection, which is the novice in Learning keyword optimization must master a step.

Second, the analysis of competition

Choose a good keyword, nature will analyze the keyword competition, and this is the second step of learning keyword optimization, through the search cited in these keywords in the first three pages of the site have what, the use of which page optimization, if the first two pages are used to optimize the home page, then these keywords will be fierce competition, And we should consider whether to give up. There is also a reference to the number of Baidu to promote the general search for these keywords, the number of Baidu in the rankings in the ranks of the more, it shows that the better value of these keywords, the corresponding degree of competition is also quite large, and if the number of home promotion is about five, So this keyword even if the optimization of the first page will not produce maximum flow, so I suggest beginners in doing keyword optimization, to understand the competitiveness of keywords, so that they can know which words can be optimized, which words optimization is more laborious and can not grasp the direction of the effect. The key to the cautious line

Third, the analysis of keyword flow

In doing keyword optimization, the analysis of keyword flow is very important, if you optimize the keyword almost no traffic, so the key words even if the ranking of the home page has no meaning. Therefore, the novice in doing keyword optimization, to know how to analyze the flow of keywords, in general, the keyword flow is less than 100 of the popular key words, 100-3000 of the medium competitive keywords, more than 3000 of the keywords belong to the fierce competition. So the novice in the analysis of keyword flow, to determine their own keywords have no flow, the daily traffic in which area, so that they can optimize the keyword to provide a reliable reference information AH. and through the analysis of the flow of keywords, will not allow themselves to optimize the super unpopular type of keywords, after all, the keyword itself is no user search, then optimization is useless. Is there,

Iv. Layout Keywords

In the site optimization process, the keyword layout has been very large, and two optimization methods of the same site, its decision ranking is mainly the layout of the key words. For example, the same keyword, a home optimization with a column page optimization, naturally we all know that the weight of the home page is the highest in the site, so it gets the ranking naturally better than the column page. So, reasonable layout keyword can make the keyword easier to get good rankings, here I give beginners a few layout keyword skills, in general, home to optimize the competitive ratio of the key words, column page can be suitable for the optimization of medium competitive keywords, content page mainly optimize long tail keywords. Through such a reasonable allocation of keyword Optimization page, there will be no overqualified situation, and then it will be easier to get the keyword more stable ranking. Therefore, the layout of keywords in the site optimization is also very important, whether in the same keyword ranking under the opponent, naturally need to first reasonable layout good keywords, after all, have a strong foundation for their later optimization help is big.

V. Digging Long Tail keywords

In the keyword optimization process, not only for the Target keyword optimization can be. And the novice in the Learning site optimization process also need to learn to dig the appropriate long tail keywords, so that the site can get more traffic. Moreover, long tail keyword optimization is relatively small, it is easy to optimize to obtain a stable ranking. So, when beginners are learning keyword optimization, also learn how to dig to optimize the long tail keyword, of course, here need to pay attention to the point is that the long tail of mining keywords with the main keyword has a strong correlation, and the face of some competition is not low long tail keyword, webmaster can use the column page or even home optimization, So as not to lose the innate advantage. Many tools now support querying long tail keywords, therefore, for beginners to dig long tail keyword can be said to be very simple, such as the commonly used Baidu Drop-down box, related search, Baidu Index related recommendations, webmaster tools in the keyword query and so can quickly get the relevant long tail keyword. Therefore, the novice in learning keyword optimization, but also learn how to mining analysis of the long tail keyword only line.

For the keyword optimization method, the author borrows an idiom, that is Ningquewulan. Do not imagine their own site can optimize a number of main keywords, so it is easy to spread the weight of the site, but also not conducive to rapid improvement of the site optimization effect. In particular, the novice in doing optimization, avoid greed and a lot of optimization of the main keyword, this will only result in the ranking of each keyword is not low, the site from the search to get the flow of less poor. All right, here's the keyword optimization chapter. This article by the Emergency clothing list (www.jf59.com) exclusive feeds, reprint please specify, thank you!