Beginner's introduction: The General Website Promotion Method analysis

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The implementation of Web site promotion through a variety of specific methods to achieve, all the Web site promotion methods are actually the site to promote tools and resources reasonable use. Based on the common web site promotion tools and resources available, accordingly, can generalize the basic method of the website can also be summed up as eight kinds: Search engine promotion method, email promotion method, resource cooperation promotion method, information dissemination promotion method, viral marketing method, fast website promotion method, network advertisement promotion method, Comprehensive website Promotion method.

Eight basic methods of website promotion (general website promotion method) Introduction

1. Search Engine Promotion method

Search engine promotion refers to the use of search engine, classification directory and other online search information function Network Tools to promote the site. Because the basic form of search engine can be divided into web Spider-Type search engine (short search engine) and based on artificial classification of the search engine (for short category directory), so the form of search engine promotion is also based on search engine methods and classification based on the method, the former including search engine optimization, keyword advertising, Bidding rankings, fixed rankings, content-based advertising and many other forms, while the latter is mainly in the category of appropriate categories for Web site login. With the further development of the form of search engines, there are other forms of search engines, but most of them are based on these two forms.

Search engine promotion methods can be divided into a variety of different forms, common are: Login free classification directory, login fee classification directory, search engine optimization, keyword ads, keyword bidding rankings, Web content positioning ads.

From the current trend of development, search engine in the network marketing status is still important, and by more and more enterprises recognized, search engine marketing mode is also evolving, so should be based on the changes in the environment to choose the appropriate way to search engine marketing.

2. E-Mail Promotion method

e-mail as the main web site promotion means, commonly used methods include electronic publications, member communications, professional service providers of e-mail ads.

Based on user-licensed email marketing and spam (Spam), licensing marketing has obvious advantages over traditional promotional methods or unsolicited email marketing, such as reducing the nuisance to users of ads, increasing the accuracy of potential customer positioning, enhancing relationships with customers, and improving brand loyalty. According to the license email marketing application of the user's e-mail address resources in all forms, can be divided into internal list email marketing and external list email marketing, or abbreviation internal list and external list. The internal list is usually called the mailing list, is the use of the site's registered user information to carry out email marketing, common forms such as news Mail, member communications, electronic publications. External List Email marketing is the use of professional service provider's user e-mail address to carry out email marketing, that is, the form of e-mail ads to the service provider's users to send information. License Email marketing is a relatively independent one in the network marketing method system, which can be combined with other network marketing methods and can be applied independently.

3. Resources cooperation Promotion method

Through the website Exchange link, the Exchange advertisement, the content cooperation, the user resources cooperation and so on, in has the similar target website to realize mutually promotes the goal, among them most commonly used resources cooperation way for the website link strategy, utilizes the cooperation partner website traffic Resources cooperation mutually to promote.

Each enterprise website can have its own resources, such resources can be displayed as a certain amount of visits, registered user information, valuable content and functions, network advertising space, use the resources of the website and partners to carry out cooperation, to achieve resource sharing, and jointly expand the purpose of income. In these resources cooperation forms, the exchange link is the simplest kind of cooperation way, the survey indicated also is one of effective ways which the new website promotes. Exchange links or call reciprocal links, is a certain complementary advantages of the site between the simple form of cooperation, that is, on their own site on the site to place the logo or site name and set the other side of the site's hyperlinks, so that users can find their own site from the cooperation site, to achieve mutual promotion of the target. The role of exchange links mainly in several aspects: access, increase the impression of users browsing, in search engine rankings to increase the advantages, through the recommendation of the cooperative website to increase the credibility of visitors. Exchange links There is more than whether it can achieve a deeper level of meaning, in general, each site is inclined to link the value of other sites, so access to other sites also means that access to the partners and a field of similar sites recognized.

4. Information dissemination method

Publish relevant website promotion information on other potential users of the site, the use of users to access information on these sites to achieve the purpose of Web site promotion, applicable to such information published on the Web site includes the online yellow pages, classified ads, forums, blog sites, supply and demand information platform, industry sites. Information release is a free web site to promote one of the common methods, especially in the early development of the Internet, the amount of information on the Internet is relatively small, often through the way information is released to achieve satisfactory results, but with the online information explosive growth, this reliance on the free dissemination of the way to play a diminishing role At the same time because more effective web site promotion methods appear, information published in the site to promote the importance of the common methods also have a significant decline, so rely on a large number of free information to send the way has not been too much value, but some targeted, professional information can still arouse people's great concern, Especially when these messages are published in a relatively high correlation.

5. Viral marketing methods

Viral marketing is not the transmission of viruses, but the use of active communication between users, so that information like a virus spread, so as to achieve the purpose of promotion, viral marketing method is in essence to provide users with valuable free service at the same time, attach certain promotional information, commonly used tools include free e-books, free software, Free Flash works, free greeting cards, free mailboxes, free instant chat tools, etc. can provide users with access to information, use of network services, entertainment and other convenient tools and content. If applied properly, this viral marketing approach can often achieve very significant results at very low cost. The detailed introduction of viral marketing and case molecules please refer to the author of the "Network Marketing Foundation and Practice," the 2nd edition of the relevant content, the new online marketing observation "120 kinds of Web site promotion of practical methods" series of articles will also be properly introduced.

6. Quick Web Site Promotion method

That is, reasonable use of the network real name, common Web site and other similar keywords Web site quick access to achieve the method of website promotion. The Quick URL establishes its correspondence with the natural language and the website URL, this is used in the use of Chinese users, provides a great convenience, users only need to input than English web site to more easily remember the shortcut site can visit the site, with their own mother tongue or other simple words for the site "replacement" a better memory, More easily reflect the brand image of the Web site, such as the choice of business name or trademark, the main product name as the Chinese web site, this can greatly make up for the English web site is not easy to promote the shortcomings, because in the Web site promotion has a certain value. With the increase in the number of registered fast Web sites, these users data can also be equivalent to a search engine, so that when users use a keyword search, even with a website registration of Chinese web site is not consistent, there is also the opportunity to be found by users.

7. Network Advertisement Promotion method

Network advertising is a common network marketing strategy, in the network brand, product promotion, website promotion and so on have obvious effect. The common forms of online advertising include: banner ads, keyword ads, classified ads, sponsorship ads, email ads and so on. Banner ads rely on the media is the Web page, keyword advertising is a form of search engine marketing, email ads is a license to email marketing One, can be seen that the network advertising itself is not independent, need to be combined with a variety of network tools to achieve the function of information transmission, it can also be considered, The network advertisement exists in each kind of network marketing tool, only the concrete manifestation form is different. Network advertising users to promote the Web site, with a wide range of network media can be selected, various forms, strong applicability, timely delivery and other advantages, suitable for the initial release of the site and the operating period of any stage.

8. Comprehensive Website Promotion method

In addition to the introduction of the commonly used Web site promotion methods, there are many special, temporary web site promotion methods, such as prizes quiz, online coupons, award-winning survey, for online shopping sites to promote the comparison of shopping and shopping search engines, and some even use to establish a secondary site to promote. Some website promotion method may be ingenious, some sites may use a certain compulsive way to achieve the purpose of promotion, such as the user browser to modify the default home settings, automatically add favorites, and even in the user's computer installation virus program, and so on, really worth promoting is reasonable, civilized website promotion method, Should reject and oppose the coercive, destructive website promotion means.