Beginners to do three steps to determine the site keyword

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The choice of keywords is the site before the first very important preparation work, this will directly affect the site in the late quantity and quality of traffic, and the site later on the profit is closely related, and because the search engine does not like the site to modify the keyword behavior, so we choose the keyword when we must be careful. The choice of key words is to judge the value of a keyword, now judge the value of the keyword is the general method of analyzing the flow of keywords and competition, I think that only rely on the above two aspects to judge is not enough to really judge the value of the keyword, a hot keyword even if we bring a huge flow, But the rate of conversion is extremely low and still meaningless to us. Today I'm going to explore tips for determining the value of a keyword.

I. Index

Baidu Index is the webmaster friends for keyword value analysis of the Magic weapon level tools, but I found that 90% of the webmaster just use the Baidu index for each keyword search volume statistics function, this is a bit overqualified, in fact, Baidu Index also has a specific keyword for a more detailed statistical function, It's just that we usually ignore them, for example, the user's male and female ratio, geographical distribution, age segmentation, occupation and so on, these things can we judge the value of a keyword reference content, in other articles I also mentioned, SEO is to pay attention to details, these are worthy of our attention to the details. For example, Baidu index for keyword 747.html "> Search index of the statistics are long-term, we can clearly see the keyword search index is brushed out, but also can see this keyword in six months to a year in terms of traffic stability, These are our criteria for judging the value of a keyword.

Two. See Competition

Look at the competition here, the main point is to see a keyword in the bidding competition, this is a very easy to understand the truth, if a keyword has a lot of people are willing to do the bidding, then this keyword has a great chance is what we call "high price keyword", So a keyword in the performance of the bidding can also be as we judge the real value of a basis, at the same time, you can choose the keyword when the keyword bidding situation as a factor to consider, because if a keyword of the bid to promote too much, Even if we use SEO to complete the natural ranking of the first and almost nothing too much effect.

Three. Observing opponents

Opponents are our friends, especially those on the internet, they can give us more or less inspiration in many situations, and we can also find some information about the value of key words through our opponents. Among them through the analysis of key words value of the main approach is to observe its importance to the keyword, if there are a large number of opponents to a keyword has a great interest and long-term for the keyword ranking optimization, then we can judge that the keyword is valuable. Specific observation of the opponent in the chain of anchor text information contains the keyword, whether the use of home optimization and other aspects can be learned that opponents of the importance of this keyword.

Keyword is a very important work, but I think is also the work of the difficult point, because there is no value of the key words we do also white, and the real value of the keyword is a lot of SEO experts, bid to promote long-term occupation, how can we choose a can bring us a profit of the keyword? This requires webmaster to weigh their website theme, SEO water products, competition degree can do. This article from the Xianning forum www.guihuajie.com webmaster Handwriting, reprint please understand the hard work of the webmaster link, thank you.