Behind the all-inclusive is a reflection of the company's increasingly missing sense of direction

Behind the all-inclusive is a reflection of the company's increasingly missing sense of direction.

Second-rate stars, 100 dollars a day (or cheaper) to hire a part-time "fan group", Cosplay, sexy female model, hot dancing girl ... This is not a small underground bar in a shady corner, but a world trade day in Beijing, with Dell's end-user computing experience. On the November 27 afternoon of the event, almost the idea of the IT company products will be used to show the way, have been a brain to take over. Even Dell's Greater China product director, Hao, staged a "sketch" of the scene and made a salad of vegetables.

But what exactly does Dale want to convey? The present reporter confused. Perhaps they want to say: Hey, you see, I also have a tablet, I also have a convertible cross-border notebook. Well, I have all the others, my name is Dale.

And then what? The show is over.

Perhaps this is just a "experience", not a fuss, but it is a reflection of the company's increasingly missing sense of direction.

Dell is not a company without foresight, and Dell began its transformation in 2007 when many PC makers were still battling in China's rural market. They want to take an IBM-like transition, looking for growth opportunities in the vast enterprise market, such as servers and storage, to jump out of increasingly low-margin PCs.

But Dale only guessed half of it. They guessed the decline in the PC market, but failed to guess the end of the mobile internet boom.

Over the years, Dell is a good student, has been learning from IBM, from consulting to services, and then to the hardware and solutions, learn the kind of model. However, in 2013, IBM suddenly slipped, hardware business also encountered growth bottlenecks. IBM is no longer a good teacher, and the "IBM genre" of the tech industry is no longer an exciting transition. Dell lost the Learning object.

In August this year, Dell reported two quarterly earnings, with net profit falling 72%. September 11, the company downgraded Dell's credit rating from "BBB" to "BB," which means Dell's credit rating slipped from the investment level to the junk level. 5 years ago, Motorola also "harvested" junk-grade treatment.

In November, Dell completed the privatisation with a 24.9 billion dollar price, hoping to close the door and concentrate on the transition, but when everyone else was playing cloud computing and big data, Dale wandered out of the door and didn't find the key to the house. Privatisation, more to hide the more ugly stocks.

In its heyday, the world's largest PC maker's shares were once as high as $50 trillion, and the final price for privatisation was $13.75 per share. Let a person sigh.

The PC does not have the association attentively, does the enterprise class, has not been able to enter the center zone, The Dell is this more and more edge. Perhaps the direction of the company is no direction.