Behind the gorgeous China Mobile

In the two weeks before he stepped down as president of China Mobile, Mr Wang was greeted with the highest honors in his life, which may also be called Providence. "5.17" on the day of International Telecommunication Day, the International Telecommunication Union (ITU) has awarded him the World Telecommunication and Information Society Award on a global scale.

The ITU chose Mr Wang because, in the 6 years he was in charge of China Mobile, China Mobile operated the world's largest mobile network, with more than 500 million users, and its network covering all of China's major cities and remote rural areas. The ITU evaluation is the most appropriate footnote for Mr Wang's 6-year mobile years.

With Mr Wang stepping down as general manager of China Mobile, as party secretary and Group chairman of the group, Li replaced Mr Wang as general manager, moving the boss's changes to achieve a "soft landing", Mr Wang era also drew a full stop.

Mr Wang's biggest success in moving around is that he has made the responsibility of the central government and the commercial operation of the two seemingly difficult to balance, so that investors, users and the government happy.

Although outsiders appear to be moving in a very reluctant situation to operate the only one of China's independent intellectual property rights of the 3G Standard: TD-SCDMA. But Mr Wang and the pragmatic move is not in the "reluctance" in perfunctory, but strive to maximize the TD in the best.

Even on the way home, Wang will test TD signal, and personally text to the staff: "Changan Street Extension Line off", "East four ring 2G switch less than 3G signal." In Mr Wang's hands-on attitude, mobile employees have gradually changed their attitude towards TD less complaining, a little more firm and positive.

Perhaps because of Mr Wang's positive, TD this most imperfect 3G standard development is no more than the CDMA2000 and China Unicom operating WCDMA poor. According to the latest statistics released by the Ministry of Information, as of the end of March, China's TD outdoor base station up to 106,000, TD users up to 7.69 million households. TD Commercial network has covered 238 cities, the end of 2010 will cover all cities throughout the country.

Of course Mr Wang's leader, China Mobile, is not just playing a "competent central" role, but also has a set of ideas for the commercial operation of Mr Wang. During his 6 years in office, he was also the fastest-moving development in 6 years.

Back in 2004, when Mr Wang parachuted into China Mobile, a lot of people were not optimistic about his prospects for moving in the country. At that time the mobile has been very strong, far ahead of competitors, play space does not seem to be big. As the former chairman of China Unicom, Mr Wang's development direction for Unicom planning has not been validated in the market.

It was later said that Mr Wang's "vigorous" style in developing CDMA in China Unicom was brought to the mobile. For example, please come to Jay Chou endorsement "Dynamic Zone", because of its fashion and modern, attracted countless young people, the success of this case is still a classic carrier marketing, no one can go beyond.

In the market development, Mr Wang's insights are unique. Analysts and investors from all major institutions were not bullish when Mr Wang began his strategy of entering the rural market. "I tell those who disagree, they are wrong." ”

It turned out that it was a wise decision to enter the rural market. The rural market has become the main engine of China Mobile's growth in recent years: according to China Mobile's 2009 earnings, China Mobile has a net increase of 65.033 million households a year, with nearly half of its users growing in rural markets.

After Mr Wang's magnificent curtain call, his successor was the Li of the Network building and data business. Unlike Mr Wang's prudent, Li's first impression is that unlike the top leaders of state-owned enterprises, he is more "foreign", eloquent, candid, sincere, with a sense of humour, a more modern mind and a less bureaucratic atmosphere.

What can li do for mobile? He used to be a force for internal innovation, and perhaps more positive for new attempts than Mr Wang.