Behind the Internet financial uproar: blowing bubbles on one side

Internet finance continues to be hot.

On the one hand, there are constantly new capital into the network loan industry, there are many platforms are favored by the wind, on the other hand, peer-to-peer platform closures and the phenomenon of running. And before the industry's regulatory policy has landed, internet finance practitioners are experiencing a huge bubble and a painful squeeze on the journey to scale. At the same time, where the innovation road, this must face the subject, and no time to test the wisdom of the industry.

"Prior to working with me in a member of a business team, there are now more than 10 of them going out to be CEOs, with a lot more than millions of dollars." A Peer-to-peer platform CEO recently told the Daily Economic news reporter.

The young CEO previously worked for the Trust Company, the business team he referred to as a credit department. Yi-Letter company earlier set foot in the Peer-to-peer industry, with the rapid development of the industry, from the letter to do the CEO of the endless Stream, the letter also became the net loan industry "Huangpu Military Academy", the industry is often someone to "Yi-letter system" to pose.

In the last two years, the internet has been unusually hot, and then, behind a fiery façade, there are also hidden crises. It can be said that the industry in a rapid blow to the bubble, while the extremely painful squeeze.

Platform annual promotion fee up to 70 million

The CEO said that the industry executives annual salary of more than million, is not in fact common, these companies have a deep background, to achieve profitability is not difficult, and more entrepreneurial companies in the form of equity incentives, such as substitution of high salaries.

It is reported that the entrepreneurial Peer-to-peer company for rapid business, upgrade valuations, get more external financing, the general choice in the marketing and market aspects of exerting force, the start of the burning of money.

An industry personage tells a reporter, a well-known peer-to-peer platform spends each month in a certain search engine promotion on 5 million ~600 million yuan, a year close to about 70 million.

Salaries for peer-to-peer workers are also rising. A Beijing Platform CEO said that its company from Baidu to dig an employee, the employee monthly salary than in Baidu 1000 yuan, for 6000 yuan. 3 months later, the employee left to another Peer-to-peer company, the monthly salary rose to 18000 yuan, 5 months later it jumped to the third Peer-to-peer company, a monthly salary into 25000 yuan, 8 months, pay unexpectedly doubled more than 4 times times.

Citic Teng Cattle Network general manager Huanghai told reporters that at present, the Internet financial development is mainly a few major factors: first, the supervision of policy support, the top-down encouragement of innovation; Secondly, the Internet technology has significantly improved the efficiency of financial services, reducing financial transaction costs, for both practitioners and investors bring benefits. In addition, compared with the United States, Chinese working-class workers in the transition from savings to consumption node.

Borgin Loan general Manager Xingxiaopeng also said that this year the national "two sessions" hot "Internet +" social model also inseparable from Internet finance, internet finance will become an indispensable part of human social life.

Zhenghaiyang, deputy general manager of Lettuce Finance, said that internet finance also satisfies the market demand of China's special financial ecology, and with the deepening of financial reform and the continuous optimization of market environment, the explosive growth of internet finance will be a more long-term process.

Industry: consolidation Phase

In financial markets, risk-oriented investors will say that when bubbles come, they should not be afraid, but should enjoy bubbles. For the past two years, workers in the net-loan industry have enjoyed a bubble. However, as platform profitability is difficult and costs increase, the critical point of the industry bubble seems to follow. The arrival of the critical point, concentrated in the platform of frequent exposure to collapse, the industry reshuffle is also speeding up. So, where is the internet financial "disease"? "At the moment, the Internet is a distribution channel and a marketing tool throughout the financial system," he said. "Huanghai said.

Chung-Shin Financial coo Tanyang Frankly, there is no so-called credit loans, loans from the principle of mortgage-type loans, platform to achieve pure information intermediary difficult.

Many companies in order to save costs, but also reduce the search platform input, have turned to the brand and business level, a person in the industry said, search does not make the platform's brand influence has been greatly improved, in the long run, the brand is crucial to investors ' stickiness.

However, the first investment CEO Tang Zhen that internet finance, such as can be called an industry, has not yet to shuffle the period, is currently the consolidation phase.

The internet to the traditional financial business of the "quick response, to the center, the user Experience good" and other labels, thus, the Internet financial companies to deal with the size of the pursuit of business quality, for the current business type, the industry also has different views.

Huanghai said that VC favorite is the Pure channel mode, can achieve rapid growth of transaction size. And they are most optimistic about the mode, is the line under the combination of online approach.

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At present, the Internet finance is a "fast" revolution, and in the rapid innovation at the same time, regulatory policy has been delayed.

"The possibility of a regulatory policy in the first half of the year is not very high," the industry said of the daily economic news. In the way of supervision, many people suggest to choose to set up entry threshold and establish investor protection system.

However, recently in the national "two sessions" period, the central bank deputy Governor Gongsheng said the Internet financial supervision should be issued in the first half.

For innovation, people in the industry said that the formal platform of compliance self-discipline, regulatory policy to keep the necessary space for its development, but also encourage moderate innovation, allowing a good qualification platform to carry out the necessary trial and error, to promote the healthy and sustainable development of the industry. At present, the industry's big data credit and mobile finance is the hot spot of innovation.

Industry: Need to set access threshold

Since the Peer-to-peer to the CBRC management, the industry regulation has not yet been promulgated, so there are deficiencies in the practice of regulation, investor protection.

In this respect, there are calls from the industry to strengthen regulation, and put forward their own views.

The first-shot CEO Tang Zhen told the Daily economic news reporter, Internet finance is also financial, financial to the essence, or a risk industry. In this respect, we should set up some supervision measures and entry threshold. Outside the regulatory department, there are industry self-discipline and self elimination, which will be the cornerstone of the healthy development of the industry.

Citic Teng Cattle Network general manager Huanghai said, hope that the regulatory policy on the platform to put forward clear access requirements, by a good qualification platform, with its complete wind control system, for ordinary investors to check, for investors in the profit and risk to find the best balance between the points, So that more ordinary investors have enough confidence to participate in the development of the industry.

Coo Tanyang also told reporters that the internet finance needs to set a certain threshold, in the protection of investors need to carry out a complete information disclosure, the phenomenon of the pool of self-integration is firmly unable to allow. However, should also be classified according to the type of business supervision, can not engage in across.

Poly Network CEO Zhu Mengjian to reporters that 2015 years will have specific regulatory rules, before this, the industry to do the most important self-regulation. From project audit, investment operation, transaction flow and so on to standardize, the industry everyone self-discipline, the equivalent of increased access threshold, so that those irregular platform automatically eliminated.

Where is the road to innovation?

Referring to the relationship between regulation and innovation, Huanghai said that for the formal platform of compliance self-discipline, regulatory policy should set aside the necessary space for its development, encourage moderate innovation, allow a good qualification platform to carry out the necessary trial and error, to promote the healthy and sustainable development of the industry. "From the perspective of development trend, Internet finance should follow the Basic Law of financial development, and must be brave to innovate, transform the unreasonable place in the existing financial ecology, and introduce new thinking to the Internet, innovation is more important and the role is more prominent." But it is not recommended for innovation and innovation, and financial development should be difficult to meet, homeopathy and. "Tang Zhen said.

Reporter learned that, from the whole industry, mobile finance and large data credit is the direction of industry innovation in recent period, many companies to use this force. "Mobile finance is still in the initial stage, the development of mobile payment to promote the integrity of the mobile financial ecology, the original user's financial behavior from the PC to the mobile end of the transfer, and the popularity of smart devices, a lot of new mobile end of the financial investment Group." The mobile finance sector should have new models and companies that target financial products for specific financial products or specific groups of people. "Huanghai said.

Zhenghaiyang, deputy general manager of Lettuce Finance, said that mobile finance had changed the channels of people's financial consumption, used people's debris time, improved the efficiency of financial consumption and capital utilization, but its development still depended on the construction of China's Social Credit system.

For large data, the industry generally says it is immature. Borgin Loan General Manager Xingxiaopeng that the large data model to the borrower public information as a basis for approving pure credit loan, very good to evade the loan mortgage procedures difficult problem. For those who transfer their debt on the platform after the actual control of the loan, the lending lever is unrestricted, and the lever is the main model for the state to control the risk of lending institutions, and this model cannot be foreseen for long.

Huanghai also said that Tencent and other already have a good data base, but to deal with and get through the data for a short period of time is unlikely, so large data is still a concept, it takes time.

Zhenghaiyang that large data will be an important basis for judging credit in the future. Developed countries ' financial industry is highly developed, internet finance can only become a "gap market" and can not become the mainstream, in foreign countries because of the development of credit, large data on the financial industry to judge the role of credibility will not be very large; Get a broader market than abroad.

(Responsible editor: Mengyishan)