Behind the "most expensive crisis PR": great wisdom in moral dilemma

Yesterday morning, dozens of investors were excited, gathered in the Great Wisdom Co., Ltd. (hereinafter referred to as "great wisdom", 601519.SH) located in Shanghai Lujiazui Software Park under the office building, pulling out banners to beg for the argument, asked the wisdom of the Chairman Zhangchanghong [Weibo]. Until 17 o'clock yesterday, there were still investors insisting on a positive response from big wisdom. "I've gone out of my house and I don't know how to face a mortgage that's about to expire. Jonkin (alias, same below) told "the first financial daily" reporter. Last July, Jonkin through the platform of the great wisdom to do spot silver trading, in two months time total loss to 335,000 yuan. Another investor from Jiangxi Province, Zhang Xingzan, has lost more than 90,000 yuan on the precious metals deal, plus a loss of $70,000 on the stock and $10,000 in software costs, and a 180,000-dollar loss has left his family on the brink of bankruptcy. Deep into the great wisdom of the customer rights whirlpool yesterday evening issued a notice that the company's wholly-owned subsidiary of Shanghai Wisdom Information Technology Co., Ltd. will hold the Thai (Tianjin) Precious Metals Operation Co., Ltd. (hereinafter referred to as "Min-tai Precious metal") 70% stake to 391.95 million yuan transfer to natural persons Huang Shuning. Huang Shuning, Chairman of the Great wisdom of Zhangchanghong's brother-in-law, the transfer of shares of the matter is affiliated transactions. For this equity transfer, Zhangchanghong accepted this reporter said: "It is not because of yesterday's conflict caused," How could it be so quick to complete this transaction? But some insiders think this is a crisis in public relations, difficult to escape the "King" suspicion. Nearly 400 million yuan of transactions, by netizens jokingly called "the most expensive crisis PR in history." In fact, the great wisdom 2013 years ago three quarters of a one-time deficit of 195 million yuan, if the annual loss, will be treated by St. As the shell of the lifting, great wisdom in the four quarter of the acquisition of civilian Thai precious metals. It is this move, so that great wisdom eventually turned to profit, but also accompanied by the precious metal trading to do customer opponents disk "quench thirst" query, a large number of customer losses in the reality of its moral dilemma. Great wisdom Precious Metal Bureau of the day gathered investors, from all over the country, not familiar with each other, or even name, they have been wandering in Shanghai for several days. Their appellation is quite characteristic, such as "Nanjing 480,000", "Wuhan 560,000" and so on. The meaning of these names is: The home of the investors plus the amount of their losses. A client told reporters: "Activist investors have a total of more than 160 people, at present can be counted in the amount of protection of more than 35 million yuan." The maximum rights of individual investors are more than 2.8 million yuan, at least a hundred thousand of Yuan. "In the eyes of another investor, Huajian, the big wisdom has violated investors ' interests in three ways: false propaganda software; "Now the market is not good, the stock is very difficult to operate, now precious metal silver is very good, non-agricultural market only earn not compensate, have professional analyst to you shout a single." Huajian so recalls the lobbying by the great Wisdom account Manager. October 1, 2013, great Wisdom announced the acquisition of 70% stake in the Thai precious metals company, began to develop precious metals trading business. Min Tai Precious Metals Company's revenue source apart fromBrokerage business in the Commission income, but also the market-maker system under the rival plate positions. Before the takeover of the Great Wisdom, min-Tai precious metals only had a net profit of 15.35 million yuan, but then the geometric multiples began to grow. There are even netizens believe that such a change in the wisdom of the perennial hoarding of user resources for their own purchase of a trading product, resulting in a multiplier effect, equal to the use of customer information and customers on the bet, leading to investors a wide range of losses. Jonkin told reporters that the Thai precious metal also embezzled customers trading rights, brush single infringement of investors ' behavior, "Thai precious metals have admitted that our transaction records have the IP address from Shanghai." "This is clearly not an autonomous act for the Jonkin of the family in Yancheng," he said. "We asked them to provide an accurate IP address, but they were rejected," he said. "he said. In the face of many of the above investors, people and Thailand, the staff of the noble Metal party said that the complaints about civilian and Thai precious metals in the 3 15 this year did increase. From the company's current situation, mainly focused on trading software, market data, investment strategy, such as business or product areas. But after the company's verification, the current Thai precious metals exchange and the company's software products trading and operation are legal compliance. The secret indulgence of precious metals trading wisdom as a financial market software, securities advisory services provider, its survival has been a considerable concern, but also faced difficulties. In the fourth quarter of 2013, great wisdom depended on the profits of the people-Thai precious metals, and merged the report to avoid the St. Financial data show that up to the end of 2013, Min Tai precious metal assets amounted to 259.4235 million yuan, net assets of 118.3382 million yuan, 2013 annual operating income of 133.1818 million yuan, net profit of 67.4627 million yuan. Now in the collective protection of investors after the big wisdom finally announced yesterday the transfer of Thai precious metals. Zhangchanghong explained that this transfer is not a day or two brewing, the entire company is currently in the transition to the platform-oriented company, business to the main, not the main line of business development is gradually stripped out. It takes a lot of energy and money to make a platform. The company's consideration is at this stage mainly or choose to be able to start long-term business. Min-tai Precious metal has its own value, but there are limitations. But the market has a view that the move is "King". Some netizens said that the wisdom of the use of customer information integration of precious metals platform, the customer pull to do silver, and customers to gamble, customer losses in exchange for their profit, it is a rip-off. Behind this, is China's spot precious metals trading chaos. In fact, the precious metal trading market is currently the most active silver spot trading, and some trading platform to provide up to 50 times times the lever, to investors to bring huge profit temptation. "The stock and futures markets are set up easily, while spot silver is a huge open market, without the possibility of manipulation." "Many of the companies that Fry gold and silver often advertise this. Many of the domestic precious metal spot trading platform is often t+0 trading, can be at any time to open the position, you can stop at any time, with small broad, leverage ratio of up to 1:50, margin only need 2%~5%; transaction costs are generally six out of 10,000 to eight out of 10,000 of the deal amount, bilateral charge. "First Financial daily" reporter previously to join the identity of agents to contact a number of precious metals operating companies. In the chain, it is worth paying attention to the precious metals transaction fees and spreads high to "embarrassed", often to the transaction margin of more than 10%, and this is not malicious manipulation of prices and other extreme events under the premise of the contract expressly charged fees. A number of people in the industry to the "first financial daily" said that the entire precious metal spot trading chain profit is staggering, even if there is no limit to the gold, malicious changes in the price of investors and other extreme means, only the transaction involved in handling fees and spreads repeatedly several times enough to make the entire deposit into 0 It is in this form that large profits are flowing into the hands of exchanges and precious metal operators (agents). If coupled with the agency to guide the operation, malicious manipulation, investors will be instantaneous loss of all security. According to the reporter survey, the domestic precious metal trading platform often choose not to disclose the rules of the transaction, but market makers or disguised market maker system is more common, and do not publish any transaction data. According to reporters carding, the current domestic many of the precious metals operating companies can be divided into: one is an agent, can be the company can also be individuals, to provide investors with access to the spot trading platform, mainly by charging fees for profit, and the second is to take into account agents and market-maker identity of the FRY Silver Not only can the majority of customers under a single position in the trading platform to do hedging, you can also pay their own money to make a single opponent with investors to gamble; three is pure to gamble mode, oneself Republicans, become the investor's counterparty, the customer's loss is their profit. But a number of serious losses of silver investors revealed to reporters that in the actual operation process, often have precious metals operating company's account Manager to guide the operation or on behalf of the operation, resulting in very few cases of customer profitability. And once investors perceive that rights have been violated, the channels of protection are extremely limited. "Financial office without power tube, investors feel cheated to go to the police, often the Public Security Bureau also no matter, the difficulty of prosecuting to the court is also very big." One investor told reporters. According to the reporter understand, because the evidence is difficult to obtain a series of reasons, at present, the spot silver trading industry has not yet appeared investors to sue precious metals operating companies or trading platform to win cases.