Behind the pplive prostitution: the tragic drama of the capital game

With Baidu, Sohu, Suning and Alibaba and many other commercial giants have burst scandal, PPLive still Diana. With PPLive chief executive Tao to Alibaba to join hands with Hunan Satellite acquisition PPLive publicly denied, PPLive recently will not sell almost a foregone conclusion. But PPLive repeatedly sell the rumor behind, it is the benefit game of the multi-party capital. But, pplive prostitution behind the show is a tragic drama. From the earliest outbound Baidu to buy PPLive news, to today's Alibaba United Hunan satellite TV to the pplive, constantly changing the protagonist's acquisition drama, just like a soap opera. In the Youku buy potatoes, Archie after the PPS, the market to leave the opportunity for pplive is not much, the sale is undoubtedly a best choice. Although PPLive chief executive Tao said in a media interview that PPLive had achieved a break-even in the fourth quarter of last year, revenue reached 800 million yuan last year, news from various sources showed that PPLive was still losing money. Citing media reports, PPLive last year to a number of banks to seek loans, the total amount of nearly 200 million yuan, including loans to China Merchants Bank 30 million yuan, the bank of communications 20 million yuan, lending rates in 6.76%~11% range. If pplive, as Tao said, has achieved a break-even, why not seek a new strategic injection, but apply to the bank for high interest loans? Obviously, the capital for the development of the pplive of the future is not optimistic, to the bank to apply for high interest loans is also a helpless choice. There have been industry insiders to the media, PPLive last year, the fourth quarter of the revenue of 800 million yuan, about 360 million yuan income from the copyright replacement and copyright line amortization, and linear amortization law because of its lack of rigor and can only do high short-term report adverse long-term revenue. By implication, PPLive last year's fourth quarter profit and loss balance is only an accident, but also has the opportunity to elevate their own value suspicion. In terms of market share, PPLive's position is unusually awkward, ranking and popular, Storm audio and video and fast seeding has not opened the gap. Even the PPLive is proud of the mobile client domain, but also ranked behind the PPS. Even more lethal is the pplive shareholder's soft silver rush to keep the pplive in a more unfavourable position. PPS President Xu Wei Media interview revealed that in the PPS and Archie art to reach a preliminary cooperation intention, soft silver Son invited PPS to discuss cooperation, request PPS acquisition PPLive, and prepaid 30 million U.S. dollars to the table in good faith. Finally, PPS rejected son's kindness, chose to sell their own Baidu. At the same time, pplive high-level constantly looking for new buyers, this has pplive and Sohu, Suning and Alibaba and other giants marriage scandal. In the final analysis, PPLive has not yet found the sellers, one because of the difference in valuation, and the second is because the pplive outlook is not the capital bullish. Need to explain the point is that valuation differences is not pplive difficult to marry the main reason, the prospect is not optimistic is Su Ning and Alibaba unwilling to take the real reason. Starting in 2011, pplive on the web end andClient, on Demand and live broadcast, television network and network television, PC and mobile end of the multi-line warfare is a lot of money and energy. The market invests too fiercely, but in the product technology invests insufficiently, also once caused the PPLive founder Yao and PPLive CEO Tao contradiction. To pplive $250 million trillion in soft silver, see the situation after refusing to reinvest, and looking for opportunities to pplive, the situation is conceivable. In particular, soft silver son has requested PPS mergers and acquisitions pplive, and as a condition of the injection of PPS news, pplive value is significantly reduced. According to the industry insiders, PPLive sold repeatedly, because SoftBank and PPLive executive opinion there are serious differences. PPLive, who holds a 35% stake in the company, wants to cash in, PPLive CEO Tao insists on the idea of independent development. The two major shareholder opinions difficult to reach agreement, become pplive prostitution stumbling block. In the video industry profit timetable is still not clear market pattern, pplive demand for funds is very large, independent development is undoubtedly a one-way road. In the Youku buys the potato, the Archie Art integration PPS, and the money Tencent video these big opponents ' suppression, the PPLive survival space is getting smaller. PPLive must find new strategic investment as soon as possible, in the unfavorable circumstances of not being successful in selling a few times and not promising capital. Otherwise, pplive may fail due to a broken capital chain. To insist on the independent development of Tao Chuang must make a choice, adhere to their own ideas, or seek acquisitions to win greater development space. Although pplive prostitution is a tragic drama, but prostitution is always better than the closure to look some.