Behind the "cat" became popular

If you have to make the next sloppy conclusion, we can only say that the popularity of Nervous Cats is in line with the people's need for assembly line games and the "social" function of the game itself in this era of fragmentation. And game companies wanting to "copy" this unwilling story will not get a bigger chance of success than a pie from the sky.

From last Wednesday, the circle of friends was very owed a look, enchanting cat ruthless "brush screen." "I used 11 steps to surround the nerve cat, beat 89% of the people, can you surpass me?" The rules of the game is very simple, in a alien version of the chess interface, players need to do is click the dots around the "nerve Cat". But its default share template settings, so that my friends have plunged into "show IQ" mode, chase me to catch up with the minimum number of steps, according to the game slogan, is "simply can not stop."

Statistics show that "Surrounded by Nervous Cats" on July 22 on the line only 23.4 million independent players, three days later, access to more than 100 million visits, the number of users more than 500 million. Whether it is tall on the CCTV news, or the flow of technology network of nutshell, are on the microblogging attention to this "nerve cat." A variety of God Raiders quickly released the game by "a company in Nanjing art and programmers of each one, spend a day and a half on the design of the completion of the" birth of the legend has also been the way the media, from the media Pa all over.

However, after a variety of quotations and comparatives, people find it almost impossible to crack popular passwords of "nervous cats" because even the creative team itself has no solution to this problem. And if from a business perspective, "Nervous Cats" from the "success" there is a small distance.

Change someone else's interface is called 'development', copy someone else's composition is 'prepared'? "User Tucao. The "Nervous Cats" model is a "black cat" game developed by a Japanese game designer in 2007. The two games apart from the cat's image and the color of the page there are some differences, others are not very different. "Nervous cat" in the game uses the Japanese manga "all cats" image, but did not get the comic image authorization. Already, lawyers have pointed out this problem online, which means the game faces a huge risk of infringement.

On the other hand, due to the unexpected success of the red, "Nerve cat" almost no ads at the beginning of implantation. In the past weekend, many players found that the development team seems to want to make up for this loss. Now opening the link that "catches the nerve cat", the first thing that catches your eyes is a 3-second ad, and the billboard at the bottom of the game page also becomes "more" rich.

However, after the big eruption, the amount of "enclosing the nerve cat" has been reduced. WeChat "hit the plane" hot for more than a month, some professionals pointed out that "the catching nerve cat," the popular period will not exceed this time. "Once people's show off mentality and curiosity pass, they quickly dissipate."

If you have to make the next sloppy conclusion, we can only say that the popularity of Nervous Cats is in line with the people's need for assembly line games and the "social" function of the game itself in this era of fragmentation. And game companies wanting to "copy" this unwilling story will not get a bigger chance of success than a pie from the sky.

● Liu Ying flowers