Behind the real-name real-name

Weibo user growth Data map (Photo source: DCCI)

Sina Micro-Boga v certification online system recently on the line, users to obtain certification threshold significantly reduced, this move is also seen as a prelude to real-name. The network real-name system has been questioned before, some of the implementation of real-system measures to varying degrees of obstruction, combined with Baidu said the total cancellation of real-time authentication is also seen as the real name is not feasible in China.

But at the same time, there are also internet people issued a different voice, Sina, Tencent and other micro-Boga v certification, is also an embodiment of the real-name, users flock to, so the real-name implementation and the acceptance of Internet users have a certain relationship, but the decision factor is the site's marketing strategy.

From Sina Weibo initial big hit "celebrity strategy" to now gradually to the real-name user transition, the purpose of its expansion to the two or three-line city users can be seen, analysts believe that Sina Weibo, although occupying a favorable position to the north, but compared to the vast user base in the country, is only a drop in the bucket, so, enhance the common user certification, Gradually dilute the celebrity in the microblogging of the right to speak, and enhance the average user activity is the next point of consideration.

Promote the real-name real-name benefits

1 Micro-bo real-name system to facilitate the establishment of network integrity

The real-name microblogging system, the Internet people are mixed, some experts believe that micro-bo real-Name System can help the government to monitor the comments and traffic, judge the national trend, and other Internet analysts think, "this is a real-time polling systems, can understand what happened in China." It is also a vent valve because China is a pressure cooker. ”

There are Weibo netizens believe that the Ministry of Industry has been talking about real-name, but did not make much progress, with the development of micro-BO, has done a lot of real-name authentication, increased the credibility and impact of Weibo.

Du Zijian, the chief consultant of Huayi, also expressed his views on Weibo, Weibo's future is all people plus V of the future, whether you are grassroots or soy sauce, everyone will have their own certification information, at that time we are not more than who is the star, who is the entrepreneur, but compared to their respective real-name brand, If you are a conscientious, you will find that V is getting more and more, and the threshold of adding V is getting lower.

Internet Conference Organizing Committee under the Deputy Secretary-General Zeng also expressed in micro Bo affirmation of the real-name system, in the current network real-name system has not been implemented, network integrity more by self-discipline, supplemented by a certain technical means to achieve, such as Sina Weibo plus v certification is a good move.

2 impact of the old SNS website microblogging or accelerate the introduction of Third-party SNS application

Renren, Century Jiayuan, etc. or the impact of the first choice

At the end of 2010, China's Internet micro-blog Active registered account number will exceed 65 million, 2011 years will break 100 million, 2013 domestic microblogging market will enter a mature period.

According to the Weibo report published by the Association letter, the study shows. 80% of microblogging users are SNS users, the coincidence degree is extremely high. Because the user time cost is limited, the new platform such as Weibo has the rise of the user's stay time in SNS to drop greatly. The growth of SNS in the past two years has gradually slowed down to become the established fact. From 2010 onwards, "Weibo" has gradually become the Internet hot word, and the formation of a popular trend, until this year, everyone has to admit the power of micro-bo, which also on the traditional SNS site has brought no small survival pressure.

According to Renren's introduction, Renren is China's largest real-name SNS social network. Real-Name System once as a fresh bright spot to become the label of Renren, but also led to an internet boom, but with the accession of micro-blog, the real-name System I am afraid it is difficult to support its future fate.

Although the implementation of real-name real-name, but still can not hinder the pace of the progress of the microblog, Sina insiders revealed that Sina Weibo daily user certification is a higher order of magnitude, for such a large user base, quickly converted into cash income is the most concerned about the business. and the implementation of real-name authentication is undoubtedly an important step, but, this is bound to some of the old real-name SNS website has a huge impact.

Analysys analyst Dongxu that Renren as a veteran SNS website, its foundation is the interaction of acquaintances circle, the promotion of micro-bo real-Name system will have a certain impact, but more users do not want their own detailed information is disclosed on Weibo, so, for a certain period of time, the social attributes of Renren is still different from Weibo.

Compared with other types of vertical Web sites, love and marriage sites for real information requirements are higher, which means that users are accurate information is the necessary conditions for marriage sites.

Dongxu said that now Sohu Weibo has been to the micro-bo Blind Date for the label to promote its products, the element of love and marriage as one of the social attributes is likely to grow fast under the real-name drive, but in view of the public transparency of Weibo, some users who have this need will be considered in their privacy and will not choose a microblog product.

"However, Sina Weibo is not ruled out by its strong platform strength, with the ability to use a third-party platform to carry a network of Renren and marriage properties of the site." Dongxu stressed.

Disadvantages of implementing real-name real-name

1 Sina Weibo relaxed certification threshold micro Bo into hidden trouble

It is understood that Sina micro-Boga v certification online system has been officially on the line, want to obtain certification of users only need to submit relevant information online, eligible to obtain system certification. The move also indicates that Sina has relaxed the user authentication threshold, or to the real-name system transition, but to this move, a senior public relations Personage said, "The release attestation, to the ordinary user certainly is very good, but the micro Bo also is not good control".

On the relaxation of the user authentication conditions, Sina Weibo related responsible person denies micro-Bo take the real-name line, only that the micro-blog certification is completely free, to take the voluntary principle, both user-friendly authentication, can also confirm the user information, for users is advantageous.

The person said that the previous "3Q" war, so that the public to see the role of the network Navy, although now the network of the Navy has been darkened by the Ming, but the momentum is not lost in the past, micro-Bo as the social field of the new show, sitting on hundreds of millions of users, has become the "navy" coveted position, the opening of the threshold of certification, will undoubtedly accelerate this momentum.

"If the real-name real-name, the micro-Bo will come up with considerable strength to deal with the navy, and win or lose is still difficult to decide."

In this respect, TechWeb interviewed Sina Weibo head, he said Sina Weibo has been a strong crackdown on false and malicious registration, and now the new system has greatly shortened the identity of real-name certification procedures and time, as for the Navy, and do not have to worry too much, we have a dedicated team and strict audit, When asked about the specific number and size, he said temporarily inconvenient to disclose.

Therefore, the micro-bo "fortress" can withstand the "all-pervasive" of the Navy, we apps.

2 Baidu said that the real name of the real identity is questioned

Although a lot of people are generally optimistic about the real-name, but there are some people to say it with Baidu example, the domestic situation is not suitable for the implementation of real name authentication.

It is understood that the current domestic implementation of the real-name SNS Community people network and Baidu said it, and Baidu said it has canceled the real-name authentication method, no longer need to fill in the ID card number for real name certification, merged into the division. Today has the latest news, said the product immediately suspended registration, certification, real-time hot spots and other functions.

Baidu said it on the September 16 last year on the line, and take the real name, true avatar, binding cell phone number and other ways, but said it has been stressed that positioning is not Weibo, but real-world social platform.

Have at the same time registered Renren and Sina Weibo user said, mentioned the network real-name system, many people are scolded, but Micro Boga V, many people are flocking, in the final analysis this is not related to the network real-name system, is the management and marketing strategy.

Analysys analyst Dongxu Analysis Way, Baidu said it and micro-bo situation is different, Baidu said it strictly positioned in the real-name, the user submitted information process is complex and strict, and this is the majority of netizens do not want to accept, and micro-bo although also in the implementation of certification, but the specific means of manipulation, the threshold is relatively low The main purpose is to stimulate the user interaction and communication, enhance the active degree.

China Weibo user Market distribution map (Photo source: DCCI)

The real-name pace of Weibo is irreversible.

According to Sina insiders, on the micro-bo real-name real-name problem, internal more than one meeting to discuss, and finally decided to gradually, take the encouragement but not mandatory way to allow users to accept. It is reported that Sina, Tencent, Sohu, netease four internal staff for micro-BO user certification has a number of requirements, "encourage" close friends and family Boga V to become a micro-bo promotion of the first task, the task will also be criticized as the seriousness of the plot.

Inside the portal staff have openly said in public, and did not complete the microblogging task, back to criticized and so on. Another portal staff to TechWeb said that the department of an employee because of a full one months did not complete a micro-blog certification task to be confiscated monthly bonuses, in this respect, the entire department has to be highly alert, inviting users to authenticate as a must to complete the task.

A senior personage in the industry revealed that he had been at the same time by several portal microblogging staff to invite certification, but also was told to be "active in micro-blog".

To sum up, the real-name real-name is considered to be an important sign of the rise of Facebook, but also the basis for the establishment of human relations, micro-blog implementation of the real-name real-name advantages and disadvantages, believe that the micro-blog has been understood the pros and cons of the choice, when the This is followed by the development of value-added services and applications related to microblogs, and whether these will form a social platform for the charging and monopolization of value-added services remains to be watched.