Behind the release of Easy letter: Why is Charles Zhang to the letter station?

NetEase and China Telecom jointly launched the letter, from the product and conference site to see, some details worth exploring. NetEase is what role so have internet characteristics of products, NetEase is not a major shareholder. NetEase and China Telecom Joint venture company letter registered capital of 200 million yuan, China Telecom is the wing letter Company's major shareholders, shares accounted for 73%, NetEase accounted for 23%. In personnel configuration, the Chairman of the joint venture company by Zhejiang Telecom General manager Lu Yaohui concurrently, NetEase Marketing department general manager Zhang as the general manager of the joint venture company, China Telecom Wing chat business original Head Gao Zhimin as deputy general manager. The head of the finance department is dispatched by China Telecom, and the product, market and personnel will be dispatched by the NetEase party. Can be seen, the financial telecommunications-led, products, the market NetEase-led, a bit of "you pay, I do" means. Why is NetEase willing to do this thing? Ding Lei was a technical engineer of China Telecom, this source is the prerequisite for cooperation between the two sides; NetEase bubble has been with the QQ rub heel, free strategy has allowed users up to 12 million, and then Tencent QQ back to free registration, the mobile IM on PK, easy to believe that many developers from the NetEase bubble, the heart is unwilling; NetEase News client, Youdao Cloud Notes are NetEase representative mobile Internet products, mobile product experience so that NetEase has confidence in the mobile Im on a fight, to the wing letter 46 million Yuan investment is not a large number, and the sleeve to do a big one? Why Charles Zhang to join the conference scene, Ding Lei and China Telecom chairman Wang appeared not an accident, Sohu CEO Charles Zhang, 360 President Xiangdong, China Unicom, a vice president sitting in the front row is intriguing. Zhang was sitting next to Ding Lei, two Chinese Internet representative characters separation, the same. The two men whispered, kindly and strangely. Micro-letter rampant mobile Internet, the two people have more topics. Enemies are friends. Ding lei Tencent monopoly, micro-letter No open communication protocol, which led to other mobile instant communication products can not be exchanged with micro-trust, easy to create an open platform. Sohu's flagship mobile product is Sohu News client, 360 strengths in distribution channels, NetEase and Sohu, 360 and other companies to negotiate, the future of the letter May and other Internet company services through. Unite to increase the odds. Why did the top echelon of Unicom come to the scene? Guangdong Unicom and micro-letter cooperation does not represent the wishes of the entire China Unicom, and only package cooperation. China Telecom and NetEase set up a joint venture is further, operators involved in OTT. Ding Lei said not excluding other operators to buy shares, so the invitation to the top of the show is in the throwing olive branch, together to do, against the micro-letter it! Who is Li? Easy letter, a too popular name, unexpectedly in Baidu application appeared 6 "Easy Letter" app. Many media microblogging even with the wrong picture. Put aside the piracy problem in the Android Market, only one brand variety of products will make users confused, in the face of the same name with the brand, wing letter Company intends to strengthen the protection of intellectual property rights, but after all is later, other easy to believe that the small partners are basically serious company operations. SolutionThe question of Li or the ghost is probably the primary issue of promotion, which also gives the other mobile products a wake-up call. Telephone message is a transition product micro-letter powerful is blown broken days, why have urgent or to call? Mobile IM has network instability, the other side response is not timely and other application scene defects, the main difference between the letter and the micro-letter in the "Free text message" and "Phone message": Easy letter can give telecommunications, mobile, unicom users to send free text messages, even if the other party did not use the letter or the other side without a mobile phone network, the message can be delivered immediately Users can send phone messages to mobile phones or landline phones via easy letter. Emphasis on the phone message: Users in the easy credit "phone message" to send voice information, the other party will receive 0571 or 010 of the beginning of the 400 phone, automatically play the sender voice information, input 1 can reply to voice information. However, the function arrival rate is not high at present, there is delay or cannot arrive at all, need to improve. Telephone message is easy to believe that the assassin's killer function, will let the micro-letter tension, micro-letter market gap is mobile IM and telephone exchange, easy to fill the letter, telephone messages to solve the mobile network to the mobile network communication, but still one-way communication. SMS free, telephone free of charge is the needs of the public, and the ultimate user experience is mobile IM and telephone two-way real-time call, but this is equivalent to the life of the operator, to be policy and operators of business innovation. We vaguely see Ishin in a private alliance, what will the micro-letter do next?