Beibei net network to be hit to invest 10 million

Recently, some sources said that as the first socialized maternal and child e-commerce platform in China, Beipei intends to invest 10 million yuan of investment resources for the e-cats, Jingdong and many other platforms to start digging angle.

According to sources, in order to circumvent the homogenization of competition with Tmall, Jingdong and other platform e-commerce, Beipeh network will adopt a new peculiar commodity management strategy, focusing on the introduction of Tmall, Jingdong platform e-commerce top 100 sales TOP Merchants, and at the same time the introduction of a number of research and development capabilities, strong brand-building brand of low-maternal and infant, complete Pui Bei network SKU large expansion of products.

The source said that at present, Pui Bei network has been with Beijing, Shanghai, Guangzhou and other places more than 1000 baby maternal and child merchants to complete the initial contact, nearly 90% of businessmen interested in settled Pui Bei network. These businesses settled in Pui Bei network, in addition to on-line a large number of selling commodities, but also with Beipei network to complete the new starting, new direct supply, new product development and other customization for co-operation, and beibei network will provide merchants with high quality Low-cost traditional television, online media, mobile media and other new resources to support and help businesses complete the brand building, sales and driving the dual goals.

Statistics show that, as the first maternal and child electricity supplier representative in China that put forward the concept of "integrating traditional media with electricity suppliers", Beipei currently has 12 satellite TV stations, as well as 10 terrestrial channels and 2 maternal and child sections , 4,000 minutes of TV commercials, national online media and mobile new media. It has also launched the "Bei Bei Hot Mum Flash Purchase Help" with Shenzhen Children's Channel and completed the strategy of "Dad Please Reply" with Guizhou Satellite TV and Qinghai Satellite TV Cooperation, in addition, Pui Bei network will also be strategic cooperation with Qinghai Satellite TV another parenting reality show.

The face of Pui Bei network hit the "all media marketing, all media drainage," China Merchants, pro beibei stakeholders told reporters that, compared with the traditional electricity business investment only emphasizes a single sales ability and different, beibei Network is both brand promotion and sales pull double resolution, more in line with the transformation of traditional maternal and child brand electric shock needs.

Insiders said that with the large number of traditional brands touch the net, some e-commerce platform, the cost of business diversion will soar, flinging other e-commerce platform to become a new choice for many touch-screen brand, and beibei network unique media resources, or Set off a new round of business platform for the wave of departure.