Beihang Sun: Internet marketing will become a necessary ability in the workplace

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"Internet marketing is everyone in today's network era of the necessary tool-type ability, like now everyone will use Word office, will use QQ Chat or send and receive e-mail." Sun, dean of the University of Aeronautics and Astronautics software, said that he had cooperated with Baidu in offering professional internet marketing courses.

Sun, dean of Software College, Beihang University

Today is the time when the graduates are just leaving school and the freshmen are about to go to school. In Beijing's major campuses, see is either ready to take an examination of the students, or has begun to practice the prospective professionals, the pressure of social competition even in the summer vacation, can also feel in the ivory tower.

Sun said that the increasing social competition, so that multi-skill become a necessary weapon for graduates. With the rapid development of China's Internet, this is a lot of people think of China's most chaoyang industry, is emitting unlimited potential, internet marketing is also hot. According to the report of the "2012 Chinese internet Marketing career Development White paper" published by worry, the industry's demand for internet marketers, which is based on search engines, is growing fast, with 2012 expected to grow by 100%, the annual talent gap is as high as 55.65 million, and the next three years ' job demand will be 30% The magnitude of growth, the shortage of state difficult to ease.

On the one hand is a good market prospects and industry demand, on the other hand, is the industry's extreme lack of talent. When the world's largest Chinese search engine Baidu, launched the Chinese Internet marketing field, the first professional certification brand "Baidu Certification", sun aware of cooperation with Baidu is an opportunity to use its rich experience in internet marketing practices and methodologies to jointly establish a training system for the community to enter professionals.

It is reported that the Beihang University Software Institute hereby opened the internet Marketing professional, and has been nationwide for the application of software engineering master students enrollment, Baidu certification courses have been included in the professional teaching, there are currently 400 students enrolled in the September will officially start school. In addition, there is a dozens of-person internet marketing and management of high-end classes, and its trainees from the traditional Chinese industry, e-commerce and Internet enterprises in the integrated marketing of the responsible person, the high-end class positioning is to train Chinese Internet marketing experts. Sun stressed that in the future no "net" is not in the society, "industry background + Internet Marketing" is gradually becoming a marketing talent standards of all walks of life.

It is worth mentioning that Baidu Exclusive authorized Hui education full set of "Phoenix Nest Sandbox simulation system" will be set up in the Department of Education practice base, real-time provide nearly 200 million search engine customer data, and the Internet Marketing professional students at Beihang has the opportunity to this practice base to "visit the battlefield, reserve real combat experience."

For Baidu certified Gold, Sun Dean Frankly, now the market on a variety of certification too much, there are many certified moisture. "Baidu as the world's largest Chinese search company, but also the Internet leader, has the strength and experience to establish and implement industry standards, Baidu Certification is definitely a forward-looking, the big picture of the wise, we are willing to work together with Baidu to build the gold certification of the Internet." ”

For the Future, Dean Sun revealed that the Software Institute has made a systematic plan: first, to become the world's largest Internet marketing education Institute, the second, expand the scale, the next year's school-running scale to 600-800 people to meet market demand; third, and Baidu together to "Baidu certification" to create a gold medal certification , cultivate the practice of network marketing to meet the needs of enterprises; The last is to make internet marketing an important skill for children to get out of poverty and employment in the poor areas, and to bring them more equitable ways and opportunities with the Internet, and to achieve the future of every aspiring youth.