Beijing 2013 online consumer growth 44.3%, mobile shopping more and more popular

Yesterday, the City Bureau of Statistics, the National Bureau of Statistics Beijing Investigation Corps announced Beijing residents online consumption status and satisfaction survey results. Last year, the city residents monthly net purchase number of 3 times within the majority, more than 60% average monthly net purchase amount of 300 yuan below. In the online shopping experience, the public's biggest worry is that the goods and the kind of description do not match, the other 18.4% of the Internet buyers have been exposed to the information has become a major worry.

Internet consumption grew 44.3% last year

2013, Beijing Internet Broadband access to the number of users reached 5.36 million, the quota above the wholesale and retail enterprises to achieve online retail sales of 92.68 billion yuan, an increase of 44.3%, higher than the city's consumer retail sales growth rate of 35.6%, become one of the important forces to stimulate consumption growth.

In order to study the current situation and characteristics of the residents ' network consumption, the statistical department surveyed 1004 Urban and rural residents who had online shopping experience by means of network survey. According to the survey, of the 834 respondents who had more than 1 years ' experience in online shopping, nearly 70% of the respondents spent more than 2012 years on net purchases for 2013 years. Among them, obviously more than 2012 years of respondents accounted for 31.8%, indicating that online shopping consumption is still in the rapid expansion stage.

Mobile shopping is getting more and more popular

At present, online shopping market on a wide range of goods and services, from food, clothing shoes and hats to mobile phones, cosmetics, and then ticketing, catering, convenient recharge, various forms to meet the diverse needs of consumers. Surveys show that consumers most often buy goods are "apparel shoes and Hats", "Daily Necessities" and "digital home appliances." In addition, the convenience of recharge fees, catering services and booking services and other consumer content is also being accepted by consumers.

NET Silver online payment, Alipay and other third-party payments and delivery of goods is the most commonly used by consumers of the payment method, the selected proportion of respondents were 39.2%, 39% and 20.6%. The choice of mailing and other payment methods accounted for only 1.1% and 0.1%.

Information security is a hidden concern

Consumers in the enjoyment of online shopping benefits, convenience at the same time, deceived, rights and interests of the damage occurred frequently. According to the survey, 71.9% of the respondents encountered "goods and physical description does not match" experience, 54.6% of the respondents suffered from "commodity shoddy" experience. In addition, 43% of consumers have encountered the "logistics distribution is not timely" problem, reflecting the current logistics distribution in the field of development is still lagging behind market demand.

It is worth paying attention to, the information security problem to the network buys the restriction to start to reveal. In this survey, 18.4% of the respondents reflected the "information leaked" experience in the online shopping process, and 2.6% of the respondents had the experience of "theft of bank cards by internet shopping". Although this part of the group is not high, but information security involves personal privacy and financial security, the impact on consumers, will have a significant impact on the development of the online market, especially in the emerging mobile internet shopping field performance more obvious.

The survey showed that "fear of payment security is not guaranteed" is the main reason for restricting the use of mobile internet shopping for the respondents, accounting for up to 51.1%, enough to reflect the importance of information security.