Beijing business newspaper reveals the unknown black corner of the micro-merchant

"Everyone has a mask in their circle of friends. "After a large number of well-known brands settled in, the barbaric era of micro-business growth has not ended, but with increasing concern." Beijing Commercial newspaper reporter time-consuming one months survey found that the micro-business marketing patterns, poor means, and even challenge the legal bottom line. Beijing Business newspaper launched a series of reports, the secret of the micro-business unknown black corner.

"Hello, sir, the spring climate is dry and moisturizing." "A thoughtful greeting is often the stepping stone of the mask, once the friend request, they began to talk about skin problems, suddenly changed a turn" to try my mask it! "This period, Beijing newspaper reporter to restore the micro-business channel mask industry chain, to see how it avoids quality inspection and advertising supervision of two customs.

Under normal circumstances, the products are difficult to inspect the quality control. Unexpectedly, a lot of micro-business mask brand can produce quality report. "You can rest assured that we are a big brand, have quality report oh." "Micro-business" small Xuan introduction. However, it is this quality report, exposing the micro-business mask secret--oem mode.

It is understood that large brands have their own production lines, but to create a small brand is actually very simple. Take out a sum of spare money registered company, just design outside packaging, production is to have OEM qualification manufacturers, commonly known as foundry production. Commissioned after the purchase of Low-cost products, directly affixed to their own brand trademark on it. Such masks are often not placed on the shelves, nor advertising, but directly into the micro-business channels to find agents.

Although the micro-business claims that most of the products are foreign brands, the quality report of the "entrusted units" column is mostly domestic businesses. Beijing Commercial newspaper reporter through the State Administration of industry and Commerce, a name for the "Foreign Bamboo Forest" business capital injection of 100,000 yuan, sales of cosmetics, daily necessities, communication equipment, agricultural and sideline products ... A wide variety of categories. Selling all high profit products "grocery store Mode" is the portrayal of most of the mask business.

Well-known brand enterprises for manufacturing costs, transport convenience, save development time and other aspects of consideration, are generally willing to find other manufacturers OEM, but this is to have the core technology as a prerequisite. Industry insiders revealed that there are technical barriers to cosmetics, the vast majority of the start-up companies are used by the public formula, the cost is very low. OEM products are often similar, do not have serious quality problems, but the effect is not ideal.

"Our mask is divided into many sections, whether you are male or female, is always less, the skin is oil is dry, to whiten or fill water ... There's always one for you. In addition to whitening and moisturizing these basic functions, but also to brighten the complexion, light spots acne, wipe the coarse, smooth wrinkles ... "little Xuan" introduced products, like the old Society Street hawking vigorously pill small vendors.

The introduction of the goods is very simple, and most of them are English, translation comes only the basic information such as product name. There is no way to check the brand's ads from the Internet. Insiders point out that the personal marketing model cleverly bypassed the supervision of false advertising. Producers and brand operators need to declare the effectiveness of products declared true, effective and scientific basis, but the micro-business "share beauty Experience" under the banner of marketing products, is a personal subjective behavior, played a false advertising campaign.

When the goods fall into the hand, the whole chain is over. Micro-quotient "Jade elder sister" Frankly, the mask profit is high, do not need post-sale service, become the merchant first choice. No matter how the goods, it will not be returned or even black. Beijing Municipal Bureau of Trade and Industry said that the current micro-commerce is still a blind spot, can only be negotiated through the two sides or through legal means to resolve. (Reporter duo Xiaopeng)