Beijing consumer market Scale continues to expand net purchases for the first time more than the traditional department store industry

Consumption of public funds tightened, the electric business aggressive, under the influence of the environment, this year business day is not easy. The North Business Institute yesterday released the 2013 Beijing Business Development Blue Book, the city's social consumer sales growth is expected to hit a decade-old low. According to statistics, in January-October this year, the Beijing net purchases exceeded the traditional department stores for the first time.

Beijing Municipal Commerce Commission director Lu Yan said that the 2013 consumption market in China continued to expand, consumption growth stability slowed. The city consumer market in the case of a high historical base, the overall maintain a smooth operation, but by a variety of factors, the growth rate slowed. In the first 10 months of the retail sales of consumer goods, in addition to the January-February, April and October increases of two digits respectively, the rest of the month maintained single-digit growth. Lu Yan that the market is showing a steady increase is the rational return of the market. According to Beijing Bureau of Statistics, this January-November, the city to achieve social consumer goods sales 755.86 billion yuan, an increase of 8.8%. According to the North Business Research Institute, if the average increase in retail sales of consumer goods in December is calculated by 11%, the total retail sales of consumer goods are expected to exceed 800 billion yuan this year. Despite the overall trend from 2004 to 2013, the total retail sales of consumer goods in Beijing over the past decade have continued to grow, but the North Business Institute predicts that this year's growth will hit a record low in nearly a decade.

However, the rapid growth of online consumption is one of the highlights of the Beijing consumer market this year. This January-October, the city's wholesale and retail enterprises above the quota to achieve online retail sales 71.66 billion yuan, an increase of 44.9%, accounting for the city's total retail sales of consumer goods 10.5%, for the first time more than the traditional department stores, pulling the city's social consumer sales growth of 3.6%.

The bigger environment is getting tougher, the enterprise starts to hold the regiment to keep warm. Covers the fashion, jewelry, catering, it and more than 10 categories of Beijing brand new product Conference held recently, according to the text of men's, vegetables hundreds ornaments, quan Ju de, Zhang Yiyuan, incredibly home, millet and other dozens of old and new brand focus on display of new products.