Beijing electric dealers are required to standardize promotions: prevent price fraud recurrence

Yesterday evening, there is news that, near the "Double 11", the Municipal Development and Reform commission to Beijing Electric dealers issued a notice of promotional guidelines on the recent promotional activities in the merchandise discounts, promotional slogans, rules, gifts, coupons and other aspects of the logo has been detailed requirements and norms. Although the relevant departments of the municipal Development and Reform Commission said it did not http://www.aliyun.com/zixun/aggregation/7575.html "> Electric Sales Promotion issued official documents, but the reporter learned that there have been large Beijing electric dealers have been informed of the relevant notice."

Beijing Electronic Business Notice of sudden receipt

The founder of a company said yesterday that it had received a notice from the Beijing Development and Reform Commission on the promotion of electric dealers and announced the contents of the notice. However, the municipal Development and Reform Commission in an interview yesterday, but responded that the municipal Development and Reform Commission has not issued official documents on the promotion of electricity dealers, but did not disclose whether the informal notice has been issued. However, the reporter immediately confirmed to a person familiar with the matter, the person said, a Beijing large electric dealer has been notified and the above content "identical." From the content point of view, the notice of the promotion of electric dealers in a detailed specification, the content includes merchandise discounts, promotional slogans, rules, gifts, coupons and other signs. The reporter learned that the above-mentioned Beijing electric dealers have received the notice, and yesterday morning to the promotional slogan amended. Yesterday evening, the reporter logged into the online mall to see that some of the site's propaganda language has changed markedly. For example, some have changed from "Low to 50 percent" to "50 percent-90 percent". However, there is news that, because of the cat, Suning easy to buy, Xun nets, shop 1th and other electric dealers are not in Beijing, it is not limited by the notice.

False Promotions banned

In accordance with the requirements of the notice, the future promotion will not be used, capping, full-screen, the most slogans, the current is widely used by the electric business enterprise "x fold", "the lowest price" are included in the "Disabled" ranks. That is to say, the future promotion of the electric business will be clear buckle.

In terms of merchandise discounts, the notification content is more detailed. Among them, the original price should be "the price of the first 7 days in this trading place transactions in the transaction of the lowest transaction price", discounts need to be established in accordance with the above original price, discount range to calculate the decimal point after two digits rounded, page callout discount need to be greater than the calculation of the minimum discount such as the original price of 176 yuan, promotional price of 98 yuan of goods, calculated discount of 0.5568 ... Web site tagging must be 56 percent, not 55 percent.

The notice also stipulates that promotional activities should be marked promotional period, rebate conditions, and the details of the requirements, such as not to mark the gift price, can only mark the name and number of gifts, but also required gifts must not be three products.

Prevent the recurrence of price fraud

The reporter noted that the notice required "The sellers immediately, strict implementation." If there are irregularities, the municipal development and Reform Commission will be punished. Reporter yesterday from a large electric dealer inside learned that it has to replace the website slogan, and temporarily removed some of the physical publicity materials have been done, overnight replacement of new slogans to catch up in the "double 11" promotional plan before the promotion.

Industry insiders believe that the competent authorities issued a notice on the promotion of electric dealers to restrain, the reason lies in the "8 15" price war, the relevant enterprises for allegedly "fictitious original price, fraud consumers" by the National Development and Reform Commission price Supervision Bureau punishment. In order to prevent the recurrence of the same, in advance to require enterprises to discount the Ming, in order to maximize the protection of consumer interests.

Although in the industry's view, such an exhaustive notice "a little bit more", but after the "8 15" electrical fraud, such a requirement is necessary to implement. The head of a large electric business enterprise believes that the notice will help protect consumers ' rights and interests and prevent the electronic business fraud from being reproduced in "Double 11". But a Beijing vertical electric business platform in charge of the company, the notice only for the filing in Beijing, the electric dealer, virtually let Beijing enterprises "eat the loss", I hope the relevant departments can be standardized nationwide. Commercial newspaper reporter Chong Xiao Meng