Beijing outlines billions of media industry planning
Source: Internet
Author: User
KeywordsCultural and creative industries media industry Media Enterprises Beijing CBD
Our correspondent Ma Hui Beijing reports that a media industry corridor will emerge within 15 km of the new Taiwan site. The recent press conference of the fourth Beijing Literary Fair unveiled the new urban Development plan for the first time. It is expected that in the next few years, the "corridor" will gather more than 20,000 media-type enterprises, the realization of 100 billion yuan per year. Local officials in Beijing say the corridor will become an "important window" for the "Chinese media industry Heights" and the Chinese cultural industry to go out. "Our biggest advantage is that the region has a national media giants and related key universities." Fongchun, Deputy Minister of Propaganda Department of Chaoyang District, Beijing, said. This industry area is officially named "Beijing cbd-Ding Media industry Corridor", located in Chaoyang District, east of the capital. According to the planning, the industry corridor is based on the current CBD media industry cluster development, in CCTV, Beijing TV station about 15 minutes within the radius, eastward has been extended to the Ding area of the Chinese University of communications, the entire area of about 40 square kilometers. Now, the region has brought together the film and television production, design consulting, advertising and exhibition, such as media enterprises more than 10,000, the initial formation of a content including original, production replication, design consulting, investment transactions, content dissemination, such as the media industry chain. "We intend to attract about 15 billion of our social investment in the future." Feng Chun said. This investment will be mainly used to create the embryonic form of several "with considerable volume" of the cultural and media projects, such as Qualcomm International Media Plaza, China Media Island ' North Shore 1292 ', the Nature Xuan audio-visual production base. The projects will be arranged along the two main traffic roads in eastern Beijing-the Beijing-Qualcomm Expressway and Chaoyang Road-to form the accumulation effect of the industry. According to the foreign media industry development experience, because of the uniqueness of the media industry, a large number of enterprises in this industrial cluster are more inclined to organize together, through the Division of Labor and Cooperation to achieve economies of scale effect. Madison Avenue, New York, is a good example of the headquarters of America's most famous advertising agency, and even a synonym for American advertising. "We also want to make this media corridor to create an industrial cluster like ' Madison Avenue '. "he said. At present, the media corridor in Beijing CBD area, its 3.19 square kilometers of jurisdiction, there are more than 4,000 cultural and creative industry enterprises, an average of 1000 per square kilometer. Today, including the media industry in the cultural and creative industry revenue has accounted for our CBD annual income of 11%-12%, with the financial industry, high-end services together to become the three pillar industries. "Beijing CBD CMC Development Department director Dong Yumei introduced." Recently, there are also the domestic media industry giants will look "aimed" at this corridor. "China education platform is located in the corridor, Shanghai media, Hunan Satellite TV, Tianjin satellite TV and other provincial and municipal television offices and media enterprises are alsoTalking to us, want to settle in this area. Abundant spring and autumn in the Conference revealed. CBD CMC also uses its own advantages, to push financial enterprises and media enterprises to cooperate, such as joint building industrial incubators.
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