BEIJING SEO: A comparative analysis of two cases in the health industry

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The health industry is the biggest SEO competition, but also Baidu Price ranked the most fierce, if a seoer operation success of a health industry site, no doubt to your SEO road, adding a lot of halo. From a certain aspect, the health industry to promote the growth of SEO, especially to promote the webmaster to the study of the Black Hat seo, Beijing seo Regardless of contact with the customer base, or QQ group, the most discussed is the Health industry SEO. At present, I have done two hospital news media marketing program, the actual operation of several hospital news media to Guangzhou, Shanghai, Beijing, mostly. Beijing SEO today to analyze a case, mainly for the analysis of friends, here also to share with you friends.

One, the author analysis is an AIDS test paper as the key words of two sites, remove encyclopedia, on the analysis of the 1th and 2nd, please look at the following figure:

The following Beijing SEO for a Baidu and related domain comparison:

Second, the relevant data are as follows:

1, the 1th site is included about 14,000, Baidu related domain is about 165,000. This site has 12 columns, 18 output links.

2, the 2nd site is included about 4,920, Baidu related domain is about 4,730. This site has 9 columns, 28 output links. The biggest advantage of this site is that there is a question and answer system, will automatically update every day, and there are some high weight outside the chain.

Third, comparative analysis:

1, whether it is ranked or included as well as related fields, the 1th site of the front, although the 2nd has its own question and answer system, but the snapshot is not the first fast, mainly because the 1th site whether the weight or external links are more than 2nd.

2, the layout of comparative analysis, column (directory) the more, will be decentralized weight, but its advantage is to subdivide the very accurate, the 2nd site below the bottom of their own back chain, for Baidu is optimized over. And JS code calls less than two, a consulting system in the left one on the right, personal advice or in the right more suitable for the user experience, the 1th site is to do so.

3, Friendship link comparison, the 2nd website Friendship Link More, and there are several high weights of the site's homepage link, but the first site links more to the strength of some, are some of the equal friendship links, these sites are links to the link is the output weight is low, give you the weight is quite high.

4, URL path comparison, the 1th site URL is very regular rate, are three-layer structure of the URL, and the 2nd site URL is very messy.

The comparison of the two sites and summary here, the focus is to say this time in Chinese participle, why the first site, whether the title or keywords are not made AIDS test paper this keyword, only the description of the emergence of intermittent. According to Chinese word Baidu will be AIDS test paper this keyword is divided into "AIDS" and "strip", the largest matching AIDS test strip this word, and aids and AIDS test strips of the two words related search and concern degree are the former wins, and the 1th site AIDS keyword density has been more than 10%, This is ranked in front of him for an important reason, the second is the 2nd site before the right to drop.

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