Beijing Times: Network Public relations black public opinion needs to be upgraded

When we to some of the emotional flame of the incident "point on", some of the hidden interests of the post too trusting, to some deleted posts but indifferent, the network will of course be slaughtered.

"Tianya posts are more expensive, each 2200 yuan, the other site posts per average price of 1500 yuan, delete Baidu snapshot additional money, at least 300 yuan per article." "This is a network of public relations companies reported posting the price tag, like this" black "of the network of public relations companies have become more and more. In some of the events that have aroused widespread concern, such as melamine milk powder, hao tea oil carcinogenic, etc., the network public relations company has become the behind of public opinion.

Such a thing, very hurt netizens feelings. I with a sincere heart, cavity blood, the field of social life in the expression and supervision, in order to have an image and objectively form the network public opinion field, promote social civilization and progress. But you take the interest as the link, take me as the chip, the Dark pass joker in the 帷幄, the public opinion in the stock palm. The hateful person, be used, be fooled. When the Internet deceives netizens, what about netizens?

Undeniably, there is no absolute objective and impartial media in the world. Although the media has its own ideas, principles, norms, ethics, but the media is the people in the management, but also each has its power, marketization or benefit of the survival of the road. So the media will always be swayed by external factors, or power, or money, or relationships. This is true of traditional media, as is the case with Internet media. When some traditional media are controlled by some power, the emerging network media is still difficult to be right around, so money has become a guest of some network media.

This is not to say that the media lacks a conscience, that it is not responsible, and that it is a servant who is willing to be driven by power and interest. It should be affirmed that there are quite a number of media, the adherence to the conscience and responsibility, the full respect of the audience, so that it won the credibility and authority. Just said, the Internet as a new media in a relatively short period of time with the power of the social movement, but lack of a longer period of time to its as the media's conscience and responsibility of the practice of precipitation and the concept of ascension. Therefore, in such a profound change, the interests of a pluralistic era, some network media is not enough psychological preparation to defend its ideas and ethics, adhere to it as a very influential media in the society should bear the conscience and responsibility, lost in some kind of interest and relationship of the carnival. This is the network public relations company popular deep-seated root cause, is also some network pushing hands to be able to make up the premise.

However, this can not become the Internet users from the lack of confidence in the network reasons, and can not determine how a black word of the web. The internet as a new power, its impetus to social progress is enormous, in relieving social sentiments, public opinion, smooth expression of the role of the channel is obvious to all. Some network media has been "network PR", is about the interests, that they do not know how to respect netizens, do not know how to respect the power of the dissemination of its hands, and must pay the price. But we believe that over time, the network media will have a considerable self-purification ability, in front of the interests of the temptation to hold up their heads.

Facing the network public relations, the network pushing hands, behind the hand, perhaps the most need to respond, is the netizen. When public opinion is being taken seriously, the most important thing to reflect on is why it is so easy to be caught. Perhaps, we are too intoxicated with the interaction of the network, open, free environment, too indulge in wanton, impulsive, three minutes of heat, so that rational thinking is a momentary paralysis. When we to some of the emotional flame of the incident "point on", some of the hidden interests of the post too trusting, to some deleted posts but indifferent, the network will of course be slaughtered.

No matter what circumstances and conditions, only rational thinking is the most vigilant wisdom, it can enable us to be free from being deceived and exploited. In fact, it is also a series of events that led to the reflection of netizens, so that the network from the "interaction" of the Web2.0 era began to "think" of the Web3.0 era. When the network of people to accelerate the upgrade, while improving the rule of law, malicious hype to the severe blow, network PR, network hands or less.

Our correspondent commentator Chen Jiaching