Beijing Unicom signed a new media-made content by operators hot-won

May 11 News, China's first interactive entertainment content to provide Shangbale media (hereinafter referred to as BA Le) May 7 announced that the Beijing branch of China Unicom has reached strategic cooperation. Yao Jianjing, CEO of Pattaya, said that the company will rely on China Unicom to provide platform channels and resources and other support, to provide more and better internet and mobile Internet content, in the 3G or even 4G business to provide richer content and technical support. As the first provider of new media content to cooperate with the operators, the team will achieve a win-win situation and become a model of cooperation between content providers and operators, analysts said. It is the first interactive entertainment content provider based on Internet and wireless internet in China, and it is also the first Chinese-made fully copyrighted entertainment information summary open platform. With new media, interactive variety shows, and live communities based on mobile clients-----------------------BA le Pat, etc. So far, guava has produced 456 sets of film and television, 327 episodes, a total of 275 hours of high-quality video content. Under the leadership of CEO Yao Jianjing, the video is locked in the development of the line, has been unanimously recognized by all walks of life. Yao Jianjing said that the cooperation with China Unicom fully affirmed the BA Le mode. With the support of China Unicom's platform channels and resources, the company will provide more and better internet and mobile Internet content, and provide richer content and technical support in 3G and even 4G business. According to the content of cooperation, BA Le will be a variety show, film and television, original content as the main line, and bring together all kinds of original director, studio, film and television company video content, with China Unicom open wo+ system platform, as well as Beijing Unicom fiber Broadband, 3G network, WLAN as one of the world Integration Network, to provide users with the The most avantgarde Internet video content, Beijing Unicom will set up a special video column and micro-video display platform for the Pattaya, and try to work with the BA Le Mobile internet era micro-video culture communication model to create a new era of mobile internet video culture feast. Analysts believe that with the popularity of smartphones and the rapid development of 3G networks, mobile internet users have grown more rapidly than 400 million people. Mobile video will be a huge market, mobile internet operators also see this trend, so have invested heavily in the establishment of mobile video base. With the cooperation of the BA Le China Unicom to obtain a large number of video content, in the construction of video base has taken an important step. As the first new media content provider to cooperate with the operators, the paper puts forward the competition, incentive and open mechanism, which is in the forefront of the battle for the fragmentation time of mobile users, and will guide the openness of self-made copyright. This cooperation between Zebal and Unicom will achieve a double win, and become a model of cooperation between content operators and operators.