Being too highbrow or lacking in technology is a common extreme.

Introduction: In the domestic science and technology media, the highbrow or lack of scientific and technological sense become a common extreme phenomenon, will be the geek culture and public behavior seamless docking is not much see, Sohu it Digital is one of them. From mobile phone concerts, intellectual luck to the "4K inspection", full of entertainment technology surprises always run through, so that "players" dominate the geek marketing is to make the brand benefit.

Science geeks are not geeks, but beginner are still in the game.

After mankind has settled the basic survival problem, the development of science and technology has become an interesting thing, from the invention of the electric light to the extreme use of lighting, and then to the explosion of information technology, so that people are flocking to the technology has a general character: let people play, and high enough.

In the domestic science and technology media, the highbrow or lack of scientific and technological sense become a common extreme phenomenon, will be the geek culture and the public behavior of seamless docking is not often seen, Sohu it digital is one of them. From mobile phone concerts, intellectual luck to the "4K inspection", full of entertainment technology surprises always run through, so that "players" dominate the geek marketing is to make the brand benefit.

"4K banknote inspection" is popular across the Taiwan Strait

"4K Notes" originated from the video: In the noisy Beijing Street, a barbecue shop owner using TCL 4K TV modified homemade equipment Street knowledge counterfeit money. "Kebab brother" and High-tech refitting, these two seemingly irrelevant elements of this bundle together, to c1f9, such as the beginning of the counterfeit currency events are the major media fermentation, the whole country up and down, the streets are all in the heat of the discussion, "4K banknote grilled string brother" homeopathy and for, this red network, Also caused by Taiwan's Sanli television station special interview report.

"4K Banknote Inspection" network video screenshot

The idea of genius and super executive power, and then borrow the social hot "Dongfeng", is the success of this event marketing a magic weapon, indispensable. According to the conventional experience, the "4K inspection" of the geek practice in the brainstorming process at first, will face the challenge, because the difficulty of modification for ordinary people is difficult to imagine. But the fun of technology is right there. The most important reason for ordinary people to focus on technological products is the innovative value and practicality of technology itself, the visual impact of the senses, rather than the concept of black and white.

To the geek, there is no impossibility, not to be afraid of innovation. With the precision slides and light group to build the cabin, with double electronic magnifying glass through the video switch to display the contrast to the 4K TV, users only need to put (true, false) two pieces of money into it, the chain store used to see the ball on the High-definition TV can immediately show the two notes of the various very subtle, the naked eye difficult to distinguish between the details, dynamic bright, The effect is clear, true and false can be discerning. Not only to the viewer shock, holders of counterfeit currency flutter, and in the process of the perfect display of TCL E5690 products 4K high-definition features.

Challenges to the limits of the surprise, by the "4K note" brought by the whole network response volume is amazing. Communication channels through the whole Sohu station, community, SNS, as well as the media and television, the formation of a comprehensive coverage. Video playback of nearly 10.2 million times, micro-bo forwarding 25,000, and through the micro-letter to form two times spread. Hot topics on the formation of interest-driven users, network advertising results than conventional content, rough can reach 480 million exposure.

Technology is also the entertainment industry

Throughout the "4K inspection" of the marketing chain, the event speculation is the core of the creative, narrative, living in the form of brand and consumers to form two-way active communication. After stimulating the Netizen's curiosity, it is interesting to interpret the professional information, and to complete the brand information output of the media, consumers and the industry in the common pursuit of entertainment. The marketing experience is smooth and natural, the consumer is like a fresh and full adventure game.

If you follow the traditional marketing ideas, television products to its scientific and technological performance of the dissemination of the general use of industry evaluation, TOB Marketing Although the collection of professional advice, but with the general consumer disconnected from the situation frequently, in the marketing side of the TOC, too much reliance on hard advertising also makes the brand language and the internet age In the decades of development of China's TV industry, traditional marketing methods are fading, and the new marketing method represented by "4K banknote inspection" is also urgently needed to form replicable marketing norms.

But is the television industry really a traditional industry?

Consumers ' essential demand for television is entertainment demand, the most interesting aspect of technology. From the Internet to intervene in the current situation of television industry, consumers to the living room technology innovation Chase is very high, television industry has never put itself into the traditional industry significance. And in the digital era of the development of the torrent, the impact of technology products is far more than other industries, but only with science and technology to deal with science and technology, innovation and confrontation with the consumer status quo to express the life, to win the digital era of marketing challenges.