believe that micro-blog ads to buy weight loss products, not only do not lose weight also insomnia

With the gradual rise of network microblogging, many unscrupulous operators began to use their audience groups, the low cost of publicity, through micro-blog published false advertising, sales of fake and shoddy goods. 15th, the reporter from Jinan city Trade and Industry Bureau of the Network Commodity Trading Supervision Office was informed that this year, the Ministry of Commerce and Industry has been involved in micro-bo false propaganda caused by 38 complaints, investigating false propaganda cases 8.

The provincial capital students often pay attention to a a hundred thousand of fans of the body-shaped micro-blog, the micro-blog mainly released various types of fitness weight loss experience. Recently, the micro-blog published a comment, said a website sales of a weight loss products "Good results, sisters can try." In order to trust the authority of Micro-blog, the small week network to buy this diet pills, the use of one months after the weight did not significantly change, but there has been a rapid heartbeat, insomnia and other discomfort symptoms. After verification, found that this so-called weight loss medicine is the common food batch number, is not allowed to claim to have "weight loss" and other health functions.

Recently, the provincial residents of Mr. Lu's microblog has added a special concern, the concern is always to share the prices of various types of low-cost purchase information. Recently, the micro-blog released a "discount price buy genuine brand men's clothing, can counter inspection," The news, so, Mr. Lu through the network remittances spend 500 yuan "buy" a set of casual men, can not wear a few days, on the emergence of the lining of the line, the pant leg deformation problem. After the search on the Internet, Lu found that he bought the actual side of the international brand "shanzhai goods", and then contacted the original site, the other said the quality of the issue should be responsible for the manufacturers, publicity micro-blog has been the operator to shut down, 500 yuan so dozen water drift.

Hundreds of thousands of dollars to pay for a well-known microblogging campaign

Jinan City Trade and Industry Bureau related personage Analysis said, compared with the regular propaganda way, the micro-blog marketing may reduce the advertisement expense greatly. Low publicity costs and relatively accurate audience groups, so that micro-blog to become part of the operator issued illegal advertising effective carrier.

According to the Jinan Trade and Industry Bureau of Investigation, found that "price, according to the article fee" is becoming well-known micro-Bo launched advertising marketing "unspoken rules." Well-known microblogging only needs to send information containing advertising content, can directly get the business or all kinds of "network public relations Company" remuneration, advertising prices with the number of micro-Bo fans and the quality of the rise, the well-known micro-blog account to send an advertisement of the remuneration can reach 500 yuan to 2000 yuan, while the number of fans to the forwarding of additional billing.

Jinan City Trade and Industry Bureau of the Network Commodity Trading Supervision Office director Wang told reporters, because micro-blogging users will be based on their own habits to choose the object of concern, so well-known micro-bo often become a specific consumer area of the Internet authority. To this end, businesses will generally choose to work with the well-known micro-blog products related to cooperation. Driven by high economic interests, many micro bloggers do not audit the content of the ads, even in the knowledge of the poor quality of the product, the irresponsible release of false advertising, for the counterfeit commodity momentum.

You must carefully identify the advertisements on Weibo

In the face of the rising microblogging advertising economy and the ensuing false propaganda, counterfeit commodity problems, Wang concluded that micro-blog advertising is mainly aimed at young consumer groups. Slimming drugs as the representative of health care products and clothing, jewelry as the representative of the fashion consumer goods, micro-bo on the common object of false propaganda. At the same time, in order to improve the credibility of counterfeit commodities, many micro-blogs will be "group buying activities", "official cooperation activities", such as under the guise of ultra-low prices to attract consumers.

Wang cautioned that for health care products, consumers can through the relevant departments of the official website, query the product "Health font size", production license number and so on to verify the label as ordinary food, it is not allowed to claim health care function. Online shopping apparel, to carefully check the seller to provide the merchandise tag picture, in order to avoid buying "alongside brand" merchandise. At the same time, consumers through the designated site to buy goods, pay attention to check the website's business license online publicity, as far as possible not to choose remittances and other means of direct payment.