Bellabea help pregnant women to complete daily physical examination at home

Absrtact: As a special group, pregnant women are increasingly favored by entrepreneurs, the Internet products for expectant mothers more and more: special transfer of pregnant women, children's AA car; to soft and hard to make pregnant women at any time to do fetal heart rate detection of happy mummy Fetal language instrument; let

As a special group, pregnant women are increasingly favored by entrepreneurs, more and more Internet products for expectant mothers: special transfer of pregnant women, children's AA car; in combination with soft and hard to allow pregnant women at any time to do fetal heart rate detection of happy mummy Fetal language instrument; Let pregnant women at home to do production inspection of the wireless fetal monitor Pui Jia. In addition to domestic, foreign also has a lot of people do, such as for the expectant mother escort, take care of their pregnancy before, after the pregnancy, postpartum life knockedup, as well as the recent and we contact Intelligent Pregnancy monitoring equipment bellabeat.

Bellabeat with the above we mentioned the Happy mummy Fetal language, Pui Jia similar, to do is to help pregnant women at home easily complete the daily physical examination, no longer time-consuming, laborious, trouble, expensive to go to the hospital to do some unnecessary medical examination. Bellabeat to measure is also a more conventional heart rate, starting from 12 weeks of gestation to measure the baby's heartbeat. Because of the use of the United States FDA and the European CE-certified low-frequency ultrasound technology, can distinguish between expectant mother and fetal heartbeat, the accuracy can reach 99%. At the same time, through matching app, expectant mother can also record, share the baby's heartbeat, also can record their weight changes.

Bellabeat's founder is Urska Srsen, a European gynecologist. Because in Europe pregnant women to do rational physical examination costs expensive, the founder's mother wanted to develop a remote tracking system, can allow pregnant women at home for physical examination, and the data to the doctor. But there was still a lack of hardware support, so Urska Srsen made the device.

Bellabeat Company was founded in 2013, was selected in the 2014YC winter class, now has received a total of 4.5 million U.S. dollars in financing. Products began to be sold at the official website this spring, from March to date a total of 120 million groups sold. This fall will also be in the United States retail stores and maternal and child stores to sell products. Similar to the ideas of many entrepreneurs in the country, they also want to promote their products through online communities, offline activities and even hospital clinics. Now, the U.S. market has seized the initiative, Bellabeat is also continuing to open up international markets, is expected to enter China in the first half of 2015.

Foreign excellent products into China a lot of but products are often designed for overseas users, Chinese users are not accustomed to use, such as the smart hand in foreign jawbone, Misfit Shine, also did not really capture the hearts of users, foreign big line of Uber, in China in fact, there is no foreign so hot. How to do localization well, I think it is very important. In this regard, bellabeat and investors have not said too much, they said, will be in the Chinese market for software and hardware changes, while providing localized customer service. "As a non-US team, we didn't know much about the U.S. market at first, but it was our main market, the YC, the US market, our fast-growing network, and we trust our partners in China," he said. ”

In addition, the domestic market competition, a lot of participants, is actually very competitive, bellabeat in China's development estimates will not be said to be smooth sailing. Bellabeat's investor, Tina Cheng, said Bellabeat's positioning is not just an intelligent hardware, but that baby heartbeat monitors are their first product, and that they will launch other products for pregnant women, from this point of view, Bellabeat to do is actually through a variety of hardware and software to provide pregnant women with better physical examination experience. Bellabeat that in the Chinese market, they also have their own advantages. "There are all kinds of smartphones on the market, but many consumers still buy the iphone because the iphone's styling, software and overall image are outstanding, and we expect Bellabeat to have a brand aura like the iphone." There are some products for pregnant women, but few want us to combine the soft and hard, unique interface design. Any good products will be copied, the Chinese market is very competitive, we will strive to build the brand, will be the best quality, so that competitors can not surpass, this is our way to deal with the cottage. ”