Benefit from the benefits of the student age

Benefit from the welfare of the students, so that the author can enjoy the last winter vacation, take this opportunity to leave school, but also from Guangzhou, a big city to migrate to a coastal location of the Guangdong small city, is located in Chaoshan Plain, also for the three or four-line city. In just three years, the small city began to tree many high-rise buildings, large supermarkets, well-known catering enterprises have been stationed, prices also soared.

And in the current era of moving waves, mobile intelligent equipment coverage, the more mature network environment, the past let mobile Internet ignored three or four-line city began to become a battleground, and these cities are most of China's urban composition, with the most different from the one or two-line city of huge consumer groups, The potential for consumption is not negligible. Combined with the author during the vacation, can you find out the clue of the three or four-line city under the mobile wave?

Mobile Internet, in layman's terms, is the combination of mobile communication and Internet. The mobile Internet is a new type of business and service, which includes terminal, operator and application software, through intelligent mobile terminals and using mobile wireless communication. ”

First． Mobile phone field: Double male entrenched to the feudal hegemony, brand contract machine is the main force

As an important prerequisite for the development of mobile Internet, the smartphone should be the most popular mobile intelligent terminal, and it is also an indispensable daily life tool for the three or four-line urban masses. From this, first from the mobile phone this aspect:

1. In this city, high-end models mainly to the Apple iphone, Samsung Galaxy family of the two major brands occupy the mainstream position, in the middle of the model, also no longer with the Chinese cool-linked distribution, showing the situation of feudal supremacy, Gionee, OPPO, Vivo and other domestic brands in the three or four line of the expansion of the urban front, To enhance consumer understanding of their concerns, and for the young users, Millet became the majority of its preferred models, while many older consumers are more familiar with the brand of millet, and the author visited a number of mobile phone stores found that the company's models than the guidance of the price increase of 150-400 yuan.

2. Furthermore, the existence of the previous Shanzhai model has been greatly reduced, and because of the operators involved, mobile phone manufacturers and operators to carry out the brand contract machine activity is still the main series. With the rise in wages and benefits, the demand for the three or four-line cities has gradually come closer to the one or two-line cities, while people for mobile phone size requirements, the screen is not more than 5.7 inches, government leaders, businessmen and so on most of the choice of Samsung's note series. And many consumers feel that in the choice of mobile phones, the trend towards high-end appearance is the focus of its primary concern, beautiful high-end design will show its status symbol.

Second． Mobile operator field: 2G to 3G transition lot, 4G has not yet superior

The expansion of mobile Internet support must be closely combined with the business depth of the operator, so, remove the first mobile phone, the second is the operator of things. Now look at the operator side:

1. For the past Low-cost purchase, send phone sales promotions and other activities, here is not too cold, but it is to buy machine to send oil, rice and other necessities of life, more popular with the masses. The marketing strategy taken from one side of the one or two-line city is not necessarily suited to the actual needs of the three or four-line city, and the relevance of the large data is not effective here.

2. The current 3G coverage is not high, 2G network is still the mainstream, in the 2G to the 3G transition lot. In this city, China Mobile still occupies the position of boss, Unicom second, telecom last. And for the 4G era, is very few, contact the crowd there is no lack of tyrants level of people, but still with 2G network dealings, which with the location and base station construction update progress has a certain correlation.

Third． Application software domain: Free practical software mainly, the mobile wave began to start

Speaking of mobile devices and operators, the rest of the current mobile internet is the most fire field: Application software bar! The flow data generated by the application software is a valuable asset to the Internet enterprise, and the correlation of the data extracted from it will undoubtedly play a key role in the development of the enterprise. And sitting millions users, tens even billion units of the application software, is one of the leaders, in this large consumer groups based on the three or four-line city, what is the shape?

1. In commonly used mobile phone application software composition: QQ, micro-letter, Taobao, mobile phone Baidu, Sogou input method, these five constitute exposure rate of the first five of the application software, basic from white-collar, blue-collar, students and other consumer groups, there must be three of them. Of course, some people will mention Sina Weibo, but after the social dividend period, the impact of micro-blog, indeed a lot of decline, many believe that micro-mail such instant messaging software more practical.

2. The recent rise in the Internet financial investment model, more than the profit of bank deposits, let a lot of small investment consumers choose to put it into the investment choice, so that the traditional banking industry feel a lot of pressure. In the one or two line of the city's aggressive posture is particularly obvious, in particular, Alipay's balance treasure, Tencent pushed the financial management is its endorsement, but in this small town, although there is still a popular internet financial balance treasure, wealth management knowledge, but the majority of young consumer groups. Although also showed a tendency to invest in internet finance, but the overall trust investment is still dominated by the four major state-owned banks.

And during the Spring Festival fiery micro-letter Rob Red Envelopes, no doubt through the micro-letter payment of the road, but involving the opening of the bank card, it led to a lot of users to choose the conservative view, so in the author around the young, micro-letter payment is rare, but Sina Weibo and Taobao let red envelopes fly a lot of fire. And before the fiery sweep of "two-dimensional code" is reduced to furnishings, the use of very low, and even many people do not understand its usefulness.

3. And for the current one or two-line cities keen on the network to buy electricity business consumption, here, the masses are still the main physical shop consumption, supplemented by online consumption, and for online shopping to understand most of the consumer stay in Taobao, cat these two, Jing Dong, when the rest of the electric business enterprises are less concerned. Although Amoy Bao and so on a series of E-commerce to make a lot of people rich, but the overall three or four-line city consumption mode to physical shop experience sales-oriented.

And the recent fiery hand tour, Tencent's QQ and micro-letter derivative of the daily cool running games are more popular with consumers, simple and easy to operate the game occupy the mainstream, of course, this is also with Tencent deep in China's Internet communication tools for many years the boss of the position has a connection, which is linked to open the hands of the market to become At the same time, it must be noted that the three or four-line city of the dissemination of the main word of mouth, especially the return of opinion leaders are more extensive impact (note: The outgoing opinion leader refers to the one or two-line city employment, learning, home for the New Year's young consumer groups mainly).

Summary: After reading the above phenomenon, this is just a corner of the town, but also just a map of the three or four-line city, I saw and heard is not able to represent the impression of all the three or four-line city, but with the rise in income, three or four of urban residents consumption to one or two-line cities gradually close to the large consumer groups combined with more spare time Undoubtedly to the hand tour, the net buys the consumption and so on brings the bigger expansion space, at the same time in the propaganda marketing strategy aspect also bell three or four line city's atmosphere, cannot always target one or two line city's marketing to open up three or four line city's market.

Moving waves are like sulfuric acid, will corrode the traditional life of the past, using the Internet thinking to transform the voice of the traditional industry is growing, in slowly from the sleep of the many three or four-line cities, like a large gold mine has not been exploited, the need for more Internet companies and technology companies to project their gaze. In the current one or two-line city market share tends to saturation situation, want to further undoubtedly more difficult, and the three or four-line city large consumer groups can provide new consumer ecological chain, but the three or four-line city's development trajectory is different from the one or two-line city, and is not taken for granted, But if who can take the lead to seize this has not fully developed three or four lines of urban areas, to give good products, good strategy, good experience, in the future of the mobile wave will have more authority.