Li Bai Lee (Beijing) Deputy general manager of Red
"Silicon Valley network September 12," according to news and information September 11-14th, 2012 (11th session) China Internet Conference held in Beijing International Conference Center. This session "open, integrity and integration-to meet the new era of mobile interconnection" as the theme, and for the internet, mobile Internet, E-commerce, network marketing, cloud computing, things networking, network security, innovative entrepreneurship, more than 10 subdivision areas for in-depth discussion. During the conference, the deputy general manager of Lee Red was invited to receive the news and science and technology interview.
said that the mobile internet can not be separated from large data and user experience. Do mobile internet, or traditional internet, all need to stand on the basis of large data, so that more understanding of user behavior, more understanding of customer needs, only in this way to do marketing.
Red said, the future of China Mobile Internet development hotspot direction, as Zhou said, is to see how to break the user's market rules. Another is the security of mobile phones.
Following is a transcript of the interview:
and News Technology: You and news technology friends all good, in the 2012 Internet conference, we are very honored to invite the deputy general manager of the benefits of Red Lady, please Ying to say hello to everyone.
Red: Everyone good, very happy to come today and the studio.
and News technology: the theme of our Internet conference is open, integrity, integration, to meet the new era of mobile internet, what do you think of this subject?
: Actually we are really welcoming the arrival of the mobile Internet. Because in the Experian Hitwise Whole group in China's layout, we will also revolve around the mobile Internet primarily, we are still ready, welcome in China Mobile Internet arrival.
and News technology: We also brought the theme of sharing, large data and marketing relationship, you think the relationship between the two?
Red: Just mentioned the mobile Internet, there is a key word is large data, there is a key word is actually user experience. Do mobile Internet or traditional internet, we need to stand on the basis of large data, to better understand the user's behavior, understand the needs of customers, in fact, we can do this marketing well, in order to make more in line with the user experience, optimize the user experience of some products.
and News technology: We as a third party analysis agency, you think the domestic mobile Internet development have what outstanding characteristics?
Red: In fact Experian Hitwise in the mobile interconnection to the layout, currently in the market is not very mature third-party products, so Experian Hitwise is actually an advanced. Our advantage is mainly in our research methods, we currently and China's major three mobile operators to cooperate to obtain the user's mobile network behavior and habits, in fact, more comprehensive reflection of users in mobile, mobile phone terminals above some of the Internet application of some changes in the trend. Experian Hitwise is a leading data provider of Internet user behavior worldwide, and we've seen a trend in the years of monitoring experience that is actually the development of smart terminals, the ipad or the development of mobile terminals, Users are more likely to use the internet via Wi-Fi as a broadband internet connection, so they may translate to applications and services at the end of the mobile internet.
and News technology: Many of us are talking about the user experience this question, you feel in the mobile Internet at this end, users may want to get what kind of experience? What do they want?
Red: I think this may also need to be divided into what the user needs. We can learn from the data analysis that Chinese users may be more inclined to entertainment, including entertainment, which includes video, including SNS, including some of the game's applications and services. But at present, the mobile end of the product, the app product life cycle is relatively short, I think more from the user's needs, through 3G, mobile Internet, including mobile terminals, this mobile terminal and PC may still have a big difference. With this development, more to understand the changes in user needs, how to take advantage of this fragmentation of time, to provide users with the advantages of some services and experience products.
News technology: We as a data analysis agency, in fact, there are other data analysis agencies in the market, we and other differences in where? What are the advantages?
Red: Speaking of differences and advantages, I think the most likely is in two aspects: the first aspect is that Experian Hitwise in China with a unified approach to the study, brought to China, the research is that we work with the SP to obtain the full network of user data and traffic, This is actually in English and we just mentioned a key word is our large data, large samples, this is an advantage. Second, in fact Experian Hitwise is now mainly in the product functional level, we can provide customers with more timely, effective, real reduction of Internet user behavior of this data. From the point of view of data, we can provide to the daily data, the daily website traffic, including app users to use traffic change data, to our Internet practitioners.
and News technology: In fact, I just look at your data inside is also, we have a certain investigation of Baidu counter System 360, there are certain analysis, you can give us a second analysis? Competition between them two.
Red: To this question, in fact, we analyze the data or based on our Experian Hitwise in China to provide customers with the standard products, called CI (Competitive Intelligence) This system, can directly calculate the flow of these changes in the trend. Speaking of these two, I think 360 into the search market is a good thing, can provide users with more optimized search results. In fact, 360 into the search market, nothing more than to take advantage of the existing congenital advantage, that is, it has the user, has the flow of the portal, which is its browser in China coverage, almost according to the other Third-party agencies are 30% of the coverage. So it has the user and traffic, on the line of the comprehensive search engine, he basically currently relatively stable data we can see that the Chinese web search for almost 10% of the share. Baidu has accumulated for a long time, he has very good products, including technical support. There is a point must be said, I think it is the construction of content platform, because Baidu for many years launched Baidu know, Baidu Bar, Baidu Encyclopedia such Content platform, for Chinese Internet users to provide such search results. So we can also see, in fact, Baidu last week's reverse work is the content search you jump to Baidu know, I can jump to Baidu's homepage. In fact, we can see, not only 360 of the comprehensive search, including Google's search engine, a lot of results or Baidu related content platform for a lot of search results in the inside, this is the advantages of Baidu.
and News technology: We as a research organization, can you say in the future mobile Internet development in what hot direction?
Red: The Future of China Mobile Internet development hotspot direction, I think it is like yesterday Zhou 祎 week always said, is how to break the user's market rules. There may be another, but the most important issue is the security of mobile phones, including the potential for entertainment in the emerging applications and services, including Location,on line and off line how to combine, which may be the focus of the future mobile Internet.
and News technology: Thank you, thank you for watching the netizens, we are here today.
