Besides plagiarism, what else can Chinese hand-swim do?

Some time ago, the domestic hot hand tour "Looking for your sister" in the hot but after the because of the suspected plagiarism of EA 's board board Pictureka controversial, was once forced to the shelves. Coincidentally, and "Looking for your sister" compared to "crazy guess" the entire app almost completely copied another German game "Icomania", regardless of interface design, game play method, or even more than 90% of cards are copied paste. In fact, the Chinese hand tour cottage is not the wind of the wind has long been not news, if only to copy the game type and play can also be called the prototype, but together with the art style also copied, said not plagiarism, do not believe you!

Figure 1: "Looking for Your Sister" and "Pictureka"

Hand travel A large copy industry plagiarism without the bottom line

Mobile game plagiarism without the bottom line, this is already the formation of the industry consensus. Many of the most popular hand tour in the same copy of foreign or domestic counterparts in mobile games. Change a name, omit point process, or add point content, even some painting wind, background, people are directly moved over, makeover after the original content of others accounted for their own, in the major occasions even talk about their own plagiarism experience. In a sense, the plagiarism of hand-travel has developed to the point of no principle without the bottom line!

For reference or plagiarism? The industry is beginning to divide.

Compared to more than 10 years ago when the online games just started, now the pace of domestic hand travel more rapid development, short time and creative IP accumulation of insufficient, hand tour in the development of the inevitable phenomenon of all kinds of reference or even plagiarism.

Figure 2: "My name is Mt" and "Zhi Long fan City"

According to statistics, the current market pure original hand travel accounted for less than 15%, a large number of market demand to stimulate more product development, in which the "reference" to make the industry benchmark and win Word-of-mouth also shortage. At present, the popularity of the "My name is Mt" is one of the representatives, its full reference to the foreign "zhi Long fan City", the control of plagiarism and reference to the boundaries, and made innovation, become a classic industry. In fact, the original and learn to do a good job of hand tour manufacturers are not uncommon, the network is one of them.

The way of exploration, original and reference

In the face of fierce market competition, game manufacturers need to constantly adjust the market strategy, began to pay attention to the content of the game and technology gold. Travel Network for its hand tour "Fairy League", specially formed a millions art team, to hand-painted form of the original fairy painting wind, is very good proof. With the continuous improvement of the industry rules of hand travel, return to the product as the core of the quality of the work, more demanding to use strict evaluation and incentive mechanism to ensure quality, not only to learn from the foreign hand tour simple and exquisite operation, learning to end the world view and micro-innovation play, but also to continuously improve research and development capabilities, to achieve innovation.

Figure 3: "The Fairy League" exquisite original painting

In fact, absorbing the essence of other games is absolutely beneficial, but blindly copied naturally will be criticized, if you can learn to add their own original characteristics of mastery, it is another world. In fact, like "Meng Hu Hu" "Immortal Road" and other domestic hand tour, already by virtue of the original feature play and screen into the forefront of the best-selling list, proved this.

Gradual evolution of the future of the Hand tour where the road?

Domestic hand tour from the skin, plagiarism to learn from, in fact, is a way of evolution, from the beginning of the direct change of skin, to later plagiarism, until now to learn from the essence of innovation, hand-walk Road tour has experienced. The game is in the reference to grow up, the game of plagiarism will be discarded sooner or later, and can continue to absorb other game essence of the product will be the pursuit of the players.