Best-selling fund sells more than 800,000 yuan

Abstract: Reading: November 1 officially online since, the fund Taobao store opened three days, the overall transaction situation is far less than the balance of the hot, and different fund Taobao store opened quite a big gap, some shops are booming, star products have become

Guide: November 1 officially on line since, the fund Taobao store opened three days, the overall transaction situation is far less than the balance treasure so hot, and different fund Taobao store opened quite a big gap, some shops are booming, star products have sold hundreds of thousands of, some shops are empty, a few products even appeared " 0 deal "embarrassing situation.

Best-selling fund sells more than 800,000 yuan

In the first line of the 17 funds Taobao shop, Cathay, China, rich countries in the sales rankings, in the three companies star products, currently have achieved six-digit sales.

The largest-selling fund is the Cathay Fund's "Gold Rush Internet Bond Fund", as of yesterday 6 o'clock in the afternoon, the fund has sold 806,835 pieces, that is, sold more than 800,000 yuan funds.

Cathay Fund related officials said, for the fund company, Taobao financing platform, not just sales channels, but the source of product innovation, "this will form a larger market, who has the first innovation, who first enjoy." ”

Cathay Gold Rush Internet bond funds selling reasons, in addition to products specifically designed for Taobao users, Taobao official recommendations also have a great relationship. Taobao financial platform on the home page, the product's promotional links are top, bringing rich flow resources.

Purchase threshold 5 million yuan Fund 0

Although the fund company Taobao Open shop in the same starting line, but it is clear that the company is not prepared for this, shops, although the line two days, the number of transactions is miserable.

Pettibone Fund company's Taobao shop has online 4 fund products, Beijing Youth Daily newspaper yesterday to browse the shop, the total sales of less than 100, which also appeared 0-handed products. The product name is "Debandly Money Fund B", up to 5 million yuan purchase amount, far beyond the ordinary Taobao family can withstand the scope, no one is not surprised.

The industry, a monetary fund will usually be divided into a, b two products, the difference is that the amount of the purchase is not the same, a is for retail investors prepared, the amount of the purchase is very low; B is for the organization, the purchase amount is usually 5 million yuan or 10 million yuan.

Some funds "waiter" do not work on Sundays

To run a good Taobao shop, shop small two (want wants customer service) will usually play a key role, but some of the fund Taobao store waiter Sunday but not to work. However, even if the fund has a customer service online Taobao shop, the reaction speed is not satisfactory. North Green newspaper reporter to several funds Taobao shop waiter Consulting Fund purchase matters, the fastest reply also waited nearly 1 minutes, some waiter is only set up a good automatic reply content, and no person to receive advice.

According to the fund industry, Taobao shop customer service investment cost is not small, even if it is outsourced to the operating company, a year also need about 300,000 yuan. And now Taobao open shop effect in the end, the fund company in the heart also has no bottom, some companies are still watching or stones, so in the input is also more cautious.

Wen/newspaper reporter Cheli

Investment Tips

Taobao buy fund how to redeem?

Taobao financing platform to buy funds, as in Taobao shopping, consumers must have Alipay account, in the purchase can use the balance of Alipay account, can also be paid by the "fast payment" function, directly deducted from the bank card.

When the purchase is successful, a Treasury account will appear in the customer's Alipay account, which will show the principal and the proceeds. When the consumer needs to redeem the fund products, after submitting the application, whether it is the use of Alipay balance purchase or bank card fast payment, the principal and proceeds will be remitted into the Alipay account, if the consumer needs to transfer money to the bank card, but also need to use Alipay's function.

Wen/newspaper reporter Cheli

Financial reminder

Taobao, banks, fund companies, where to buy funds the most cost-effective?

A few days ago, the first batch of 17 fund company products online Taobao Fund channel, like the Internet to buy people can easily achieve financial management. Compared to the previous methods of purchase, the fund company opened a flagship store in Taobao, investors in addition to the benefits of the handling fee concessions, there can be a richer choice of products, investment decision-making is also more free.

Bank counter: High purchase fee is a disadvantage

At present, investors buy funds are not too many channels, the first is the traditional channels of bank control, such as in the bank counters to buy funds products, stock-type products in general, the purchase fee of about 1.5%, the purchase fee generated here by the bank to collect away. The biggest advantage of this channel is face-to-face customer service, a better customer experience. However, because the bank account manager to carry out a large number of different types of financial products sales, their knowledge of a specific product is limited, professional level is not high enough. Compared to other channels, the high purchase fee is a major drawback of buying funds at the bank counter.

Online Banking: The product is not rich in variety

In the past few years, banks have been developing electronic finance, and the bank's online selling funds are becoming more and more mature. As long as you log on to the Internet bank, you can easily achieve the fund trading, and the minimum fee of 40 percent, stock funds about 0.6%, compared to the bank counters, investors can save more costs. And in the online banking, the various data of the agency fund is more intuitive, including performance, handling fees, so that investors can more easily buy and sell funds. But the disadvantage is that big banks sell more products, small banks sell fewer products, it is likely that you need the fund products the bank is not agent.

Fund company: can only buy a single company's products

and bank online sales fund similar, investors can also directly to the fund company direct sales platform to buy, such as the fund company's official website, the prerequisite is to have online payment means, such as net silver. The advantage of this approach is that the fee is cheap, generally 40 percent discount, the deficiency is only the purchase of this fund company's products. Of course, if there is no net silver, can also go to the fund's direct sales counter to buy, handling fee concessions unchanged, but slightly cumbersome.

Fund Taobao Store: Investors are free to choose

From the products of 17 fund companies, they cover almost all types of fund products, from money funds to equity funds. Although the current transaction is still relatively low risk of the money fund, but with the Netizen's knowledge of the fund products, more risk coefficient of the stock-type products will be hot, after all, this platform is different from the previous sales methods, product types can be more rich, the choice of investors are more and more free.

In addition, over the past few years the SFC has also approved a number of funds with the fund sales qualification of the online platform. Investors can login to these platforms, select their favorite products, pay by electronic means of payment. At present, most of the fund companies do not have a large discount on fees, the basic maintenance and online banking, direct sales platform, the same rate, that is 40 percent. Wen/newspaper reporter Fan Hui

Brokerage News

East Credit Management in front of the overall performance of this year

The report (reporter Wu Linlin) wind data statistics, "Dongfanghong Corps" overall performance accounted for the collection of products this year, the top 20 of the first half of the yield. As of October 21, in 257 of the collection of wealth management products in the ranking of earnings this year, the Dongfanghong assets of the East 5th, Dongfanghong 4th, Dongfanghong new Rui 1th, such as 6 products into the top 10, 13 products ranked before 20. East Card Capital Management of large aggregate products since the average performance ranked first in the industry, the cumulative realization of 23.29% of investment income. The cumulative increase of more than 30% of the products have 11, the increase of more than 20% of the products up to 17.