Best travel companion + the most beautiful route + guide cat, three app to build tourism line before

Hear travel before planning, may have a kind of fast tired feeling, indeed, now a start-up company if still doing travel before planning products, to a certain extent, is not optimistic. Pre-line planning is more in the collection, screening information, and the current information glut, and the poor tour, such large large tourism community, such as, in this case, a breath to do the best travel companions, the most beautiful route, guide cat three before the application of the Ningjing, how she conceived?

A product should be a function to the extreme

The best travel Companion is a social application that allows users to find peers before they are able to do so. The best travel companion's interface and personal data are very concise, in particular, there is a certain "matching threshold", users can casually view the user's preliminary information (focus on the photo bar, a bit similar to the feeling of Tinder), and then further contact with the other words will have to look at the degree of match, the system will be based on three elements to calculate Go to the place, want to go to the place, personal characteristics, personal characteristics can be understood as a label, such as Cargo, Wenqing, and so on-matching success, you can chat with each other, this not only effectively avoid the bad vulgar about the gun behavior, but also may improve the success rate of the same tour.

The most beautiful route is the travel of people designed tourist routes, not travel notes, no self-portraits, nor UGC content of the two salvage, it uses a paid way to collect quality content, users can also buy directly after the full range of products. This application also has a feature is "limited reading", the user after 3 minutes after reading the line will disappear, like the words need to share, this kind of "forced" nature of the way can also allow the product to be effectively promoted.

The guide cat is the traveling custom platform, next will the on-line itinerary planning tool, constructs a production and the communication platform for the user and the planner. Ningjing said that the future will be the tourist attractions such as data structure, each project in the plan is strung together in the form of dots, each point has a detailed introduction, this gives me a feeling a bit like a tour of the public comments, and route design completed, users can directly in the guide cat is to view and modify, such as delete a point, You can also communicate directly with the planner on the platform.

Through three application, to establish the tourism planning of the small ecological

Ningjing's micro-letter signature is: Use the Guide cat and best Companion to go to the most beautiful route. This statement also embodies the relevance of the three, but the feeling that the logic should be more users see the most beautiful route and best companion to find the guide cat, the most beautiful routes and best travel companions are somewhat like the entrance to the guide cat, accumulating mass users for the guide cat, and again because customization has a big problem is that the user actually doesn't know what they want, The most beautiful route and the best companion is like to do bedding, first let users know where they want to go, to find peers to improve the success rate of customization.

Combine three products to see, personal feeling is to create a small front planning, because they almost meet the user before the basic needs of all aspects, although the current function of each independent application is relatively single, but each is indispensable, and the function of each application has a great extension. Ningjing told 36Kr, she advocated quality tourism, for the main is a certain consumption capacity, but there is not much time to search information to do the introduction of the people, custom tourism in the ascendant, but this will be a trend in the future.

Individually, each product also has a competition, the use of social tourism and network of people, cover the line before and in the line, and poor tour of the recent online people function is also the main line of tourism social; similar to the most beautiful route of the application also has Zen Tour pictorial, route and travel notes, Introduction category of product content more or less cross, like bread travel, On the road and so on with social attributes may be more user stickiness; Finally, the guide cat such custom tools are also many, such as the poor tour of the trip assistant, Weego, go, peer-to-peer lazy people swim and so on.

When we all emphasize "cut-in point", Ningjing chooses to do it in full, and it is in the form of three independent products, because she thinks that any one product should focus on a function, make the operation simple and easy to use, and then make the function to the extreme. But there are two things to consider, a three products run at the same time, need more energy and money, then the user does not necessarily will be as intended to use them, three products are still lack of smooth transition, in the process of jumping may cause loss of customers.

iOS versions of the most beautiful routes and best travel companions are online, and the iOS version of the cat is still in the loop. Founder Ningjing is the investment background, the team currently has 15 core members, and Ningjing also said that today's guide cat has won 10 million yuan in the middle of the pre-a round of capital financing.

In the communication with Ningjing, I also really felt the tone of tourism, when she told me that she had a team "strike", came to the field said to go on the trip, so, the last question I asked is "Your team still recruit?" ”

Indeed, they are not only hiring, but also a bit more people, CTO, PR, marketing, siege lions and so on, resume to hr@zhinanmao.com, for you that go on the trip, also can only help here.