Betting is also a marketing

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Do not know why, the recent internet big guys in addition to fall in love with no technical content and no integrity of the words of war, incredibly also like a wager! Two days ago with Ma Yun, "The Wager of the century" Wang only just a year ago they had a gambling on the CCTV stage lamely explained that the internet has been suspicious of a year of the billion game is a joke, and will not insist on this joke. On the other side, Ma Yun, in this year's double 11 before the public statement on this gamble, if Ma lost, is the whole society lost, is the younger generation lost. People can not help but wonder whether this is really just a joke, or Wang first face Taobao double 21 times once again refresh the brilliant record heart timid?

In everyone to Ma Yun and Wang million yuan gamble still don't know what is the situation, happened, this year's 2014 CCTV annual Economic figures selection site, the same location, the same event, once again broke out a larger billion-dollar gamble, from last year's 100 million yuan to this year's 1 billion yuan, like children playing games, Who loses and who wants to give out the lollipop in his pocket, is happy. However, this time the protagonist is not Ma Yun and Wang these two online and offline retailer Big guy, and replaced by a pair of handsome girls, one is the mobile phone industry "rookie", an old refrigeration experts. One relies on the internet, one relies on traditional industries. They are lei and Mingzhu. The stakes were 10 times times the last, and the time was 1/2.

It is not too much to say that this is a war between electric dealers and traditional retailers. O2O's future is long overdue, and the electric business and the traditional retailer as a whole is a "hostile" state of competition, from Taobao double A major chain of home stores boycott we can see that the electrical business want to "landing", traditional retailers want to keep up with the trend of the times, there is a long running-in period to go. And Ma Yun and Wang, Lei and Mingzhu, are the electrical business and the traditional retailer's outstanding representatives, their competition, is also the competition between the electric dealer and the traditional retailer, want to spell you lose I win is not likely, either a loss, or cooperation and win, there is no better way out.

Perhaps, these two bets, reflects the power of the electric business, but also reflect the status of the electric and traditional retailers. If we can use this to promote the development of the social retail industry, of course, is the best thing. But afraid, soon after a certain day, perhaps a year, perhaps one months, lei or Mingzhu will stand up with everyone said, "This gamble is just a joke, is the director of CCTV said XXX so a joke, we will not insist on" and so on. Are you a fool to be in front of a TV set with those who are watching the news every day, to be fooled again and again, and to stand on CCTV's serious stage on the scene of an annual economic figure?

We simply from these two revenue to see, take Taobao double 11 record 350亿来 contrast, millet a year's revenue is 30 billion, Gree is 100.7 billion. In other words, the millet revenue of one year less than Taobao a double 11, gree slightly better, is Taobao double 11 three times times. Both Ali and Wanda's revenues, far more than the total value of the two companies. Just for a sentence of competition, the hands of 1 billion yuan, to ask two parties, they are more willing to just a joke, or think 1 billion yuan really is just a child in the pocket of a lollipop, even if lost also nothing good distressed?

But is that really the case? I'm afraid there are two other parties that nobody knows about. But time will be the best proof, and we'll see. However, the CCTV stage and the annual economic figures are indeed a very good marketing platform, other people will not necessarily be able to obtain such an effect, so I would prefer them to just borrow this stage for marketing, although the way the marketing is very clumsy, and there is suspicion of plagiarism, but there is no denying that they succeeded !

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