Between Love and hate, the tangle between TV manufacturers and electric dealers

Love, not so simple, hate, is also very complex. Love and hate are often not pure expression, but intertwined. For television manufacturers, the electric business channel is they love and hate things. Although the electric business channel and television manufacturers have a wide range of disputes is only a year or so, but in this year or so, the TV manufacturers in the electric business channel full experience of the taste of the ups and downs.

It is because the channel of electricity business has opened up new sales channels for TV manufacturers. Also for its expansion of marketing ideas, so that TV manufacturers can not be behind closed doors, experience the joy of transformation and upgrading; Hate is because the electric business channel will be the TV manufacturers to sit on the habit of collecting money, the strong impact of its original possession of the absolute advantage of the offline channel, Also broke many people's "iron rice bowl" ... But in any case, the love-hate tragedy is still unfolding ...

The depth of love-electric power channels have a great change

Although online shopping has already become a part of people's daily life, but everyone electricity, especially television through the electric business channel sales is still only a year or so things. This is because in the traditional concept of consumers, television and other people still belong to the expensive, easily damaged big-ticket items, in order to get a better view of the experience, better after-sales service, but also in order to prevent accidents in transit, consumers often choose the offline channels of the entity shop to buy. However, as the market environment matures, the concept of consumers is also changing, the purchase of big-ticket items have become accustomed to.

Not only that, internet companies stormed into the smart TV market, but also for the electric business channel has played a huge role. Internet enterprises in the 2013 years strong access to the smart television market, the entire television market has caused a huge impact. And the Internet enterprises compared to the traditional TV manufacturers of the two major advantages, one is high configuration, good performance, and the second is to use the power channels to drive down costs, big hit price war. To music TV, Millet television as an example, it can attract the attention of many consumers, and a few minutes to be snapped, the reason lies in the sales through the electricity business channel, the price is far lower than the traditional channel prices of products.

In addition, according to statistical data shows that the power of the channel to ship the smart TV, the price is only the traditional channel sales of 80% of products. In 2013, the traditional TV manufacturer Skyworth Ali introduced the cool open size (42-inch Dream edition 2999) is 0.8 times times the market average; KKTV (55 in. 6666 yuan) is 0.78 times times; TCL Archie Art TV (48-inch Archie Classic version of 2999yu8an) is 0.75 times times. These new intelligent TV products for the electric business channel have caused a rush of scramble and made a contribution to the concept of intelligent television. The electric business channel quickly becomes the new darling of the television manufacturer, has opened up a brand-new route for the television sale.

According to the latest data from the Austrian-dimensional consultation, the 2013 color TV market sales accounted for 8.6% of the channel, is expected to 2015, the number of channels of electricity sales will reach 15%. And from the most competitive intelligent TV field, 2013 three quarter, the intelligent TV online sales accounted for 10.4%, an increase of 84%, showing a blowout-type development trend. Only "Double 11" period, in Taobao, Cat and other Ali online channel sales of cool open TV sales that is 56272 units, turnover of up to 180 million yuan!

Hate--The electric business channel brings great disputes

Although the electricity business channel for the originally depressed television market to provide a new breakthrough ideas, its low-cost advantage is increasingly recognized by internet companies and traditional television manufacturers, but it also attracted great controversy, let people resent it. The outbreak of electric business channels, for the price war provides a hotbed, a large number of 1XXX, 2XXX, 3XXX of Low-cost intelligent TV endless. The powerful hardware configuration and rich function of the eyeball of Bo people have shaken the foundation of the whole intelligent TV market.

We should see that these ultra-low-priced smart TV, although cost-effective, but its often only tens of thousands of shipments, far from meeting the needs of the entire market. But it gives consumers a negative idea--the current high profit of many intelligent TV, only the electricity dealer channel's ultra low price television only then is worth buying. So there is such a paradox--ultra-low-priced TV is in short supply, can not buy, consumers would rather wait, also do not want to spend more money to buy offline channels in the spot. But this is not normal, resulting in most of the backlog of intelligent television, so many traditional TV manufacturers helpless, which is full of resentment to the electric business channel.

In addition, we should also see that the construction of electric power channels is more simple than offline channels, so the competition is more intense. Many traditional TV manufacturers in the electric business channels, internet marketing and other aspects of the gap with the Internet companies are far, so can only be forced to cooperate with the Internet enterprises, such as Skyworth and Ali cooperation launched cool Open TV, Archie Art and TCL cooperation launched TV is a typical case. This shift from a single to a forced partnership, of course, has also allowed the traditional TV manufacturers to have a lot of dissatisfaction with the electric business channel. (Sci-fi Galaxy Constantine/Wen)

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