Beware of coffee traps in the mobile age

The era of information explosion, the mobile internet is hot, also derived countless traps.

The internet has a wide variety of circles, big guy Circle, advertising Circle, BD Circle, Technology circle, marketing circle ... Nowadays, people in these circles are hooked on coffee. Drinking coffee seems to be a label for successful people, entrepreneurs, executives and investors, and is admired by countless people. The coffee itself is nothing, but now the taste is not the same, from the previous exchange into a kind of show off capital, things may not do much, the book is a lot. Drink drunk can also wake up, but the coffee drunk is immersed in the capital created by the trap, only out of the vicissitudes of the haggard and corpses.

Trap One: Capital Trap

They are investors and experts, they most often say is XX will fire, they can let the hard to millions programmer, also can let some people feel despair of the future. It doesn't matter, because they're playing with some people, not one, and as long as it's about "some," there's a benefit. The lure of capital is the same as the appetite of capital, the more temptation you have, the greater your appetite. Some people always win, but probably not you.

Trap two: Applying traps

Is the mobile internet really that hot? We all look at the mobile phone users, games, education, health, discount discount, map navigation, make the back door buckle charges, get the virtual coin discount, can think of tricks are thought of. In order to promote, the developer platform, application market, Application Alliance quickly became popular. But from my current experience, it seems to be still in the interaction between application developers and application promotion platform, the model is simple: a variety of clients bundled with each other, the application developers bundled in to enrich their service content, the end of the various applications of their own users are very small, discount the chance of less.

The similarity and overlap of the applications are also more and more high. In our country, one, only one. As with qq other im must die, the application is the same, the first one appears, the others are either beaten to death, or be dragged to death by money.

Trap Three: User traps

The money-making model for mobile Internet is to cash in the user's fragmented time. And what is this "present"? Maybe a lot of friends think it's cash, yes. But how likely is the money to be pulled out of the user's bag? Personally understand, this "present" in the initial stage is the entity, is with the offline entity grafting. Whether it is a busy electric dealer or game, either grafting reality, or virtual reality. Develop an app that allows users to pay the bill? A lot of free applications that have a very high degree of similarity. Users are always users and want to take advantage of you without spending money. The idea is good, the reality is cruel.

Moving users to the mobile Internet is a difficult problem. It is now wildly falling from the Web page, but the data export is not optimistic. How does the user's fragmentation time become available to you?