Beware of nine mistakes of keyword choice

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In the network marketing, we can not do without competitive advertising, but also inseparable from SEO. Both of these require keyword selection. Therefore, the choice of key words in the network marketing occupies an important position. Reasonable key words can promote the network marketing price, and the wrong keyword choice will make the network marketing cost increase. Therefore, to avoid the choice of key words, so as to better website promotion, improve the effective conversion rate.

The nine big mistakes of keyword choice:

One, the most popular keywords for their own

Hot keyword clicks are very large, however, if the Hot keyword and your site is not relevant or just a ball, such conversion rate is almost no, the flow is wasted. So the hottest keywords aren't necessarily right for you.

Second, my website keyword most concise

A person to refine, but do SEO in the choice of keywords can not be simply to refine. When choosing keywords, you need to choose some long tail keywords, so the conversion rate will be very high, and your competitors will be less. "Myopia" and "LASIK surgery to treat myopia" These two words give you 1000 yuan, the request is the top ten Baidu, ask you want to do that, of course, you will choose to do "LASIK surgery for myopia." When communicating with the general eye of the army, some surprise to me, because he pointed out that the hope that through the "LASIK surgery to treat myopia," such as the key words to enter, he means that less traffic, but such people are more than 90% want to pass surgery to treat myopia, such talent is what they want. This may be what we do SEO people of course think deeply.

Third, my key words are original

Of course we are in many aspects of the requirements of innovation, but this unique keyword is not suitable for SEO, if only 10 know the word, so even if they search every day, in that case, the daily flow of only 10, and the flow and conversion rate will be reduced, and finally to 0!

Four, my keyword pun bring a lot of traffic

Some keywords have pun effects, including two different meanings. This is more confusing, should choose more accurate keywords. If it is through another meaning to their website to bring traffic, this is no conversion rate.

V. I choose the key words in the company's identity

This phenomenon is frequent, for example, on many hospital websites to see the word "upper respiratory infection" appears, may bring traffic, but the search for such a word is mostly a doctor, the hospital site to get the flow of the traffic should not be a doctor, but patients. So the choice of words is mundane, so as to meet your target consumer search needs.

Six, I optimized all the keywords

For enterprises, I would like to optimize all the keywords, but such an increase in the number of sites can not bring changes in quality, but will focus on energy and funds dispersed.

Seven, I just to optimize the keyword competition is not my concern

In fact, the optimization of the time to consider the degree of competition is necessary to do, because the competitiveness of keywords involved in energy and funding issues, if only blindly optimize the keyword, that is not because the lack of funds is because the energy does not cause work can not be carried out, unless you are a strong company.

Eight, the key words to get up on

Often is to get the key words to put on, did not pass the preliminary investigation and analysis, failed to the competitor's keywords to make analysis.

Nine, my key words are solid unchanged

Many of the site's keywords are long-term unchanged, and did not change according to the site, seasonal changes in time to increase or reduce keywords, such words can not be very good to adapt to changes in user needs, so SEO is also unfavorable.

This article is supplied by www.eyes100.com Webmaster.

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