Bewilderment and perplexity of a primary school teachers ' building station

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Hello, I am an old vegetable, always pay attention to your blog. I don't know what to call you. Many people in the comments call you "pine Brother", but I don't know your age, perhaps not bigger than me, because I am 43. Call you "loose" or name, and feel less polite. I would like to call you "teacher", but in today's commentary you don't seem to like it. Oh。

As early as June, on your blog to read the "38-Year-old Boy's personal station direction for advice" article. At that time there is the impulse to ask, but after the impulse, always because of various chores and find reasons to push again. Several times to sit in front of the computer to write, but also feel that I do not know where to start. So, it has been delayed so far.

Say "perplexed", there are mainly two points. One is because he is already 43, has passed the birthdays, than the 38-Year-old boy is still old. He has a steady job and is a primary school teacher. There is a stable family and income, although not rich but also food and clothing worry-free, and the second is because compared with the 38-Year-old boy, I think my site is not confused. I am a primary school teacher, usually like to collect some teaching materials, mainly courseware and lesson plans, so, I set up a website called "Division Easy Net." The purpose of the site is to create a primary school teachers for resource sharing and entertainment of the exchange platform. At present, the education website, especially the teaching materials Web site, there are large companies organized by the systematic, authoritative education departments to run professional, and more numerous teachers of primary and secondary schools, individuals or small groups founded. How to make your own website features in this heavy siege? I am going to collect the courseware of the supplementary teaching plan specially. Because they are teachers, usually search courseware or lesson plans, are generally separate, with courseware to prepare their own lessons, or have a lesson plan to do courseware. If there is a matching, it will be more convenient. So I think, this kind of data is perhaps the teacher prefers, is also the present educational material website is less.

Say "confused", there are mainly three points.

First, whether it is free or charge well.

No doubt, free is most popular with teachers. When you look up information, you will also be able to skip the information you pay. If it's free, you may get more traffic. However, at present, it is difficult to run an educational information website and a personal station. On hands, I have only one; on energy, apparently limited, there are families with jobs, it is impossible to work like a more than 20-year-old man. Moreover, the more than 40-year-old body is not allowed to do so (health is the first AH); On the resources, although the usual collection, can be compared with the company's operation, the authority of the department is obviously less pitiful. To do a good job of the website, the data update is necessary, reliable themselves alone, certainly not. You must rely on members to upload information to keep the site updated every day. Therefore, my site is the membership integration system, that is, upload data can get points and points, download will deduct points. Intention to motivate members to upload information in this way. However, from the current operation a year down look, the effect is not good, contributors upload not many members, the flow is not wishful. So, at present, I am very confused, should it be all free or charge system?

Second, seriously do not seem to have received the necessary results.

When I add the material, I insist on giving each courseware a preview picture, have a preliminary impression. Quality courseware is to do a demo video, to give people a complete browsing, as far as possible to indicate the courseware or lesson plans of the author, source, respect for copyright; It's hard to do this. One of my friends is also doing an educational information station, which covers everything from kindergarten to high school and is basically collected. Do not say that pay attention to the member experience seriously do station is the root? But his station but the flow is sufficient, only by hanging advertising income is several times. July 26, the site's Baidu index is from more than 13,000 to a sudden down to more than 8,000, this is how it? The site, like me, the dependence of Baidu is very big AH.

Third, how to do a good member interaction?

The website set up the "club" "radio station" and other leisure activities channels, there are "comments" "question and answer" and so can strengthen exchanges. Functionally speaking, it has the condition of membership interaction. However, the member's interaction is very limited, basically is downloading the material to leave. In this way, in the school period, the flow can be barely passable, to the winter vacation and summer vacation, is empty. The original set up these channels is to consider the two holidays will be very deserted, the intention of these two holidays can have members to communicate with each other, so that some traffic. Although I also occasionally send some mood posts, quizzes and other forms of posts to mobilize the enthusiasm of participation, but the effect is not good. So, ask how to do a good job in the interaction between members, can guide members to interactive communication?

Perhaps some people would say that it is no future to do this kind of educational information website and be a personal station. However, I am no longer young, and no technology even basic HTML, CSS do not understand, and other aspects are not familiar with. I think it's better to be familiar with yourself. So, sincerely hope that you and other friends of the guidance. Thank you.

Lou answer:

You are more than the previous two friends have a foundation, already have a regular station and began to profit, it can be said that the future is very good. The basics are already there, and then there is the question of how to develop, and I have replies to the questions raised in the mail (some of the content is hidden).

Courseware resources in the end is free or charge, this is the same, regardless of whether free or charges have done a very good example. If is to take the golden mean is the partial resources free, the exquisite courseware charges the pattern. As far as I know, in all universities in Beijing, courseware is not provided to search engine crawl, which will involve the pressure of teachers and management, only some of the best courses for public class show. In view of this kind of courseware-type website, most of the domestic still charge mainly.

And the membership points system that you use, I think, is purely wishful thinking. Allow members to upload information is basically not reliable, now people are too lazy, unless the site is very valuable, otherwise let them register an account will be the same as his life. Not to mention let them upload information, so about the content (courseware, materials) These are best to organize their own upload, tired point, busy don't be afraid.

Courseware quality is guaranteed, what all say, perhaps now resources are not many, but can guarantee all fine, there are so many primary and secondary schools in China, there will always be such demand. It is recommended to collect some information about teachers in the rising period of career, and they will use it with the title and Open class. Sell things to the people who need them, they don't care about spending that meal.

As for what you say your friends rely on to collect educational materials, the advertising revenue you get is several times, I believe it is not exaggerated, but do affiliate ads unless your station has a very large flow, or to the small and medium-sized sites by hanging Advertising alliance to get food and clothing is pure nonsense, I think you this "division easy Net" advertising income is not high, So you are earning several times the income of the station is not high, it is recommended to replace the Alliance ads to their own, out of a new courseware immediately advertise, tell those who need. In addition not to consider what Baidu Ah, included such things, SEO only to do the most basic is enough.

3rd mentioned member interaction, this can completely ignore, a person to collect information to do content, do seo, do promotion, and do operations, tired not tired? I think this station most need is pre-sales service, there are questions to answer immediately, do have to ask. When most people's problems are "How to buy resources", you are not far away from the success (lying about the money), this is not your goal?

Finally, my suggestion is that these courseware as a commodity to sell, IP may not be so important (to say that you are such a station can not get large traffic), alliance advertising can also give up, not to use the so-called integral, recharge to profit, for you, the user is too much trouble, each class price, directly dumped a Alipay, bank card number, Simplicity is often the best.

Digression: Your station seems to use a branch of the CMS? This CMS system I also use, all-inclusive, everything, I call it "tired you."

Source: Lou Blog