Beyond imagination of Internet financial cross-border marketing

Now that the tide of Internet finance continues to swell, the simple introduction of products adapted to the Internet age was once known by industry insiders as the 1.0 era, and now emerging public offerings once again infiltrate Internet marketing practices into other traditional business areas. In this context, the major public fund management companies have also started a fiery battle for Internet talent.

Balance treasure: car can make a profit

Public offering of Internet financial success model - Celestica Fuzhou treasure once again will be pushed to a new car field: "Yu-Po car" model, the user is allowed to freeze in the balance after all the car models will be able to entities Shop to mention the car; and in the car within three months after the freeze of the car still remain in the user's balance of treasure account, and the resulting benefits are all collected by the user.

"Of course, this gameplay can attract more investors to put their own money into the balance of treasure, the impact can be described as considerable." A Shanghai-based fund-raising fund marketers in the "First Financial Daily" reporter In an interview, "What's even more frightening is that this may mean that the automotive sector may be just the beginning, with more and more consumer products in the future as a possibility of expanding into the future ."

Celestica fund source briefed reporters, July 23 ~ 31, the user can balance treasure by "full freeze car models" and "partial freeze car models" way to buy a car, including the full freeze car models in the car After three months, the frozen cars still remain in the user's balance of treasure account, the proceeds generated are all owned by the user. Partially frozen will freeze the proceeds of funds continue to be owned.

According to reports, if the user changes the purchase intention before the cancellation of the car, you can apply for refund in the order to thaw, the system will be completed in a day after the default refund. In the traditional offline booking, car mode, the user if the change of order cancel the order, often need to pay a certain amount of liquidated damages, and "Yuen Po treasure car" refund refund thaw does not deduct the user any fees for the user is not Any burden.

Celestica Fund stakeholders said, "Yu treasure" car through big data, more in-depth mining customer needs, with the fund products to meet the needs of customers more lives, is the fund into the second step in life. In the future, the company will cooperate with more industries to create more consumer application scenarios. "In terms of product application scenarios and functional enhancements, there is still plenty of room for Yu-Po to grow and we are also actively preparing products and services in other directions that are not limited to what we commonly understand as 'a new public offering' A category. "The source said.

A Beijing-based third-party appraisal agency also said in an interview with reporters that after the initial innovation, Yu E-treasure has started to increasingly intervene in more spending scenarios, although it seems that it is just converting the money fund into consumption , But this three-month earnings gimmick is indeed a good marketing tool.

Internet talent into a "fragrant 饽 饽"

During the interview, reporters found that most people in the industry said that "Yuen Po shopping car" itself is not innovative, there have been many raised funds before the launch of the IMF can direct consumption of services, but the spirit of Internet marketing is still subject to a wide range of industry insiders Recognized. At the same time, major public fund companies for the Internet talent seeking attitude is also very firm.

The above raised funds told reporters that the company's e-commerce sector has become the "hottest" sector. "In the past, marketing was simple event marketing and time-to-market marketing, but these approaches were largely ineffective in today's highly competitive industry environment." According to the source, "If you do not have the Internet spirit, so-called marketing Are futile. "

In fact, the major public funds have already begun one after another of the battle for Internet talent. Many companies have expanded their own e-commerce sector, and even public fund companies to separate the original marketing department independent Internet marketing department, "the current public offering competition is very fierce, the initial management that needs to adapt to the Internet era Products, and slowly found that the light of the Internet age products baked, there is no Internet era of marketing with the still does not work, so there are companies from the Internet companies to huddle. "A southern fund company official told reporters frankly that" the company since this year Several times in the internet industry have invited people to come to the company for in-house training. "

The third-party rating agencies who told reporters: "Internet talent for today's public fund industry is naturally an important marketing talent essentials, but the hot Internet finance in the moment, the major public equity fund management companies should also be learning At the same time a little calm, after all, the Internet industry play with the financial sector still has a very different gameplay, how to effectively integrate the two, under the premise of respecting the operation of the financial industry under the premise of using the spirit of the Internet is very important.