Beyond the smartphone and tablet markets, MediaTek has focused on the car market

Absrtact: Yesterday, MediaTek announced that it will increase its capital to develop automotive IC-oriented mainland China Hefei subsidiary, the amount of capital increase of 73 million yuan. In particular, the MediaTek Technology (HEFEI) Co., founded in July 2003, is MediaTek's mainland

Yesterday, MediaTek announced that it would increase its capital to the development of automotive IC-oriented mainland China Hefei subsidiary, the amount of capital increase of 73 million yuan. In particular, MediaTek technology (HEFEI), founded in July 2003, is the first wholly owned subsidiary of MediaTek's investment in mainland China.

There is not much coverage of the company. From the current disclosures, MediaTek chairman Tsai is a catalyst for the project, and last year proposed a total of 500 million dollars in investment plans.

A growing number of signs suggest that MediaTek has focused its layout on the car market outside the smartphone and tablet markets. In 2013, MediaTek was independent of the Automotive electronics Division and set up a subsidiary in mainland China to specialize in automotive IC market.

From MediaTek's car project schedule and business scope, the company's staff size has reached hundreds of people, the research area is car audio and video navigation chip.

Data show that MediaTek's research and development projects are mainly integrated GPS, Bluetooth, Touch, video recording and other functions, in addition, MediaTek is also increasing the wireless interconnection technology, television chip investment.

A noteworthy detail is that MediaTek is not surprised by the car's reprint of its AV navigation chip, because the company was a pioneer in the field of DVD players, BD players, and so on. This effort to do car audio and video navigation chip, can be seen as a resume.